diff --git a/echo.go b/echo.go
index 248ae571..16c0998c 100644
--- a/echo.go
+++ b/echo.go
@@ -51,6 +51,7 @@ import (
 	"sync"
 	"time"
 
+	"github.com/labstack/gommon/color"
 	"github.com/labstack/gommon/log"
 	"golang.org/x/crypto/acme/autocert"
 )
@@ -62,6 +63,7 @@ type (
 		TLSServer        *http.Server
 		Listener         net.Listener
 		TLSListener      net.Listener
+		HideBanner       bool
 		DisableHTTP2     bool
 		Debug            bool
 		HTTPErrorHandler HTTPErrorHandler
@@ -71,6 +73,7 @@ type (
 		AutoTLSManager   autocert.Manager
 		Logger           Logger
 		stdLogger        *slog.Logger
+		colorer          *color.Color
 		premiddleware    []MiddlewareFunc
 		middleware       []MiddlewareFunc
 		maxParam         *int
@@ -120,6 +123,30 @@ type (
 	}
 )
 
+// Banner
+const (
+	// http://patorjk.com/software/taag/#p=display&f=Small%20Slant&t=Echo
+	banner = `
+   ____    __
+  / __/___/ /  ___
+ / _// __/ _ \/ _ \
+/___/\__/_//_/\___/
+
+%s %s
+
+High performance, minimalist Go web framework
+______________________________________O/_____
+                                      O\
+
+⇛ %s server started on %s
+`
+)
+
+const (
+	website = "https://echo.labstack.com"
+	version = "3.1.0.master"
+)
+
 // HTTP methods
 const (
 	CONNECT = "CONNECT"
@@ -244,6 +271,7 @@ func New() (e *Echo) {
 			Prompt: autocert.AcceptTOS,
 		},
 		Logger:   log.New("echo"),
+		colorer:  color.New(),
 		maxParam: new(int),
 	}
 	e.Server.Handler = e
@@ -560,8 +588,20 @@ func (e *Echo) startTLS(address string) error {
 
 // StartServer starts a custom http server.
 func (e *Echo) StartServer(s *http.Server) error {
+	// Setup
+	e.colorer.SetOutput(e.Logger.Output())
 	s.Handler = e
 	s.ErrorLog = e.stdLogger
+	args := []interface{}{e.colorer.Blue(website), e.colorer.Red("v" + version), "http", e.colorer.Green(s.Addr)}
+	if s.TLSConfig != nil {
+		args[2] = "https"
+	}
+
+	// Banner
+	if !e.HideBanner {
+		e.colorer.Printf(banner, args...)
+	}
+
 	l, err := net.Listen("tcp", s.Addr)
 	if err != nil {
 		return err
@@ -570,13 +610,11 @@ func (e *Echo) StartServer(s *http.Server) error {
 		if e.Listener == nil {
 			e.Listener = tcpKeepAliveListener{l.(*net.TCPListener)}
 		}
-		e.Logger.Printf("http server started on %s", s.Addr)
 		return s.Serve(e.Listener)
 	}
 	if e.TLSListener == nil {
 		e.TLSListener = tls.NewListener(tcpKeepAliveListener{l.(*net.TCPListener)}, s.TLSConfig)
 	}
-	e.Logger.Printf(" ⇛ https server started on %s", s.Addr)
 	return s.Serve(e.TLSListener)
 }
 
diff --git a/middleware/logger.go b/middleware/logger.go
index 26b5245c..1dd9dcb5 100644
--- a/middleware/logger.go
+++ b/middleware/logger.go
@@ -11,7 +11,6 @@ import (
 
 	"github.com/labstack/echo"
 	"github.com/labstack/gommon/color"
-	isatty "github.com/mattn/go-isatty"
 	"github.com/valyala/fasttemplate"
 )
 
@@ -54,7 +53,7 @@ type (
 		Output io.Writer
 
 		template *fasttemplate.Template
-		color    *color.Color
+		colorer  *color.Color
 		pool     sync.Pool
 	}
 )
@@ -67,8 +66,8 @@ var (
 			`"method":"${method}","uri":"${uri}","status":${status}, "latency":${latency},` +
 			`"latency_human":"${latency_human}","bytes_in":${bytes_in},` +
 			`"bytes_out":${bytes_out}}` + "\n",
-		Output: os.Stdout,
-		color:  color.New(),
+		Output:  os.Stdout,
+		colorer: color.New(),
 	}
 )
 
@@ -92,10 +91,8 @@ func LoggerWithConfig(config LoggerConfig) echo.MiddlewareFunc {
 	}
 
 	config.template = fasttemplate.New(config.Format, "${", "}")
-	config.color = color.New()
-	if w, ok := config.Output.(*os.File); !ok || !isatty.IsTerminal(w.Fd()) {
-		config.color.Disable()
-	}
+	config.colorer = color.New()
+	config.colorer.SetOutput(config.Output)
 	config.pool = sync.Pool{
 		New: func() interface{} {
 			return bytes.NewBuffer(make([]byte, 256))
@@ -149,14 +146,14 @@ func LoggerWithConfig(config LoggerConfig) echo.MiddlewareFunc {
 					return buf.WriteString(req.UserAgent())
 				case "status":
 					n := res.Status
-					s := config.color.Green(n)
+					s := config.colorer.Green(n)
 					switch {
 					case n >= 500:
-						s = config.color.Red(n)
+						s = config.colorer.Red(n)
 					case n >= 400:
-						s = config.color.Yellow(n)
+						s = config.colorer.Yellow(n)
 					case n >= 300:
-						s = config.color.Cyan(n)
+						s = config.colorer.Cyan(n)
 					}
 					return buf.WriteString(s)
 				case "latency":
diff --git a/website/content/guide/customization.md b/website/content/guide/customization.md
index 33e28a92..2ca4f2f6 100644
--- a/website/content/guide/customization.md
+++ b/website/content/guide/customization.md
@@ -37,6 +37,10 @@ Default value is `OFF`. Possible values:
 Logging is implemented using `echo.Logger` interface which allows you to register
 a custom logger using `Echo#Logger`.
 
+### Hide Banner
+
+`Echo#HideBanner` can be used to hide the startup banner.
+
 ## Custom Server
 
 ### Using `Echo#StartServer()`