diff --git a/website/Makefile b/website/Makefile
new file mode 100644
index 00000000..36acd272
--- /dev/null
+++ b/website/Makefile
@@ -0,0 +1,17 @@
+.PHONY: build push deploy
+
+NAME := echo
+TAG := $(shell date +'%Y.%m.%dT%H.%M')
+
+build:
+	rm -rf public
+	hugo
+	gox -osarch=linux/amd64 -output server
+	docker build -t gcr.io/$(PROJECT_ID)/$(NAME):$(TAG) .
+
+push: build
+	gcloud docker push gcr.io/fluent-anagram-95603/$(NAME):$(TAG)
+
+deploy: push
+	# https://github.com/kubernetes/kubernetes/blob/release-1.0/docs/user-guide/kubectl/kubectl_rolling-update.md
+	kubectl rolling-update $(NAME) --image=gcr.io/($PROJECT_ID)/$(NAME):$(TAG)
diff --git a/website/rc.json b/website/rc.json
new file mode 100644
index 00000000..c75e43a7
--- /dev/null
+++ b/website/rc.json
@@ -0,0 +1,29 @@
+{
+    "apiVersion": "v1",
+    "kind": "ReplicationController",
+    "metadata": {
+        "name": "echo"
+    },
+    "spec": {
+        "replicas": 2,
+        "selector": {
+            "name": "echo"
+        },
+        "template": {
+            "metadata": {
+                "labels": {
+                    "name": "echo"
+                }
+            },
+            "spec": {
+                "containers": [{
+                    "image": "gcr.io/fluent-anagram-95603/echo",
+                    "name": "echo",
+                    "ports": [{
+                        "containerPort": 5091
+                    }]
+                }]
+            }
+        }
+    }
+}
diff --git a/website/service.json b/website/service.json
new file mode 100644
index 00000000..970e8660
--- /dev/null
+++ b/website/service.json
@@ -0,0 +1,18 @@
+{
+    "apiVersion": "v1",
+    "kind": "Service",
+    "metadata": {
+        "name": "echo",
+        "labels": {
+            "name": "echo"
+        }
+    },
+    "spec": {
+        "ports": [{
+            "port": 5091
+        }],
+        "selector": {
+            "name": "echo"
+        }
+    }
+}
diff --git a/website/static/styles/echo.css b/website/static/styles/echo.css
index 49b8688d..9dd960ba 100644
--- a/website/static/styles/echo.css
+++ b/website/static/styles/echo.css
@@ -5,7 +5,7 @@ code {
     font-size: .95em;
     padding: 2px 4px;
     background: #eee;
-    color: #4d4d4c;
+    color: #424242;
     font-family: Source Code Pro, Monaco, Menlo, Consolas, monospace;
 }
 a:link {
@@ -21,5 +21,6 @@ a:link {
 }
 .menu a {
     display: block;
+    color: #757575;
     padding: 2px 0
 }