diff --git a/binder.go b/binder.go
index 056aacb5..dd24eff5 100644
--- a/binder.go
+++ b/binder.go
@@ -19,6 +19,12 @@ type (
 
 	// DefaultBinder is the default implementation of the Binder interface.
 	DefaultBinder struct{}
+
+	// BindUnmarshaler is the interface used to wrap the UnmarshalParam method.
+	BindUnmarshaler interface {
+		// UnmarshalParam decodes and assigns a value from an HTML form.
+		UnmarshalParam(src string) error
+	}
 )
 
 // Bind implements the `Binder#Bind` function.
@@ -151,12 +157,35 @@ func setWithProperType(valueKind reflect.Kind, val string, structField reflect.V
 		return setFloatField(val, 64, structField)
 	case reflect.String:
 		structField.SetString(val)
+	case reflect.Ptr:
+		return unmarshalFieldPtr(val, structField)
 	default:
-		return errors.New("unknown type")
+		return unmarshalField(val, structField)
 	}
 	return nil
 }
 
+func unmarshalField(value string, field reflect.Value) error {
+	ptr := reflect.New(field.Type())
+	if ptr.CanInterface() {
+		iface := ptr.Interface()
+		if unmarshaler, ok := iface.(BindUnmarshaler); ok {
+			err := unmarshaler.UnmarshalParam(value)
+			field.Set(ptr.Elem())
+			return err
+		}
+	}
+	return errors.New("unknown type")
+}
+
+func unmarshalFieldPtr(value string, field reflect.Value) error {
+	if field.IsNil() {
+		// Initialize the pointer to a nil value
+		field.Set(reflect.New(field.Type().Elem()))
+	}
+	return unmarshalField(value, field.Elem())
+}
+
 func setIntField(value string, bitSize int, field reflect.Value) error {
 	if value == "" {
 		value = "0"
diff --git a/binder_test.go b/binder_test.go
index e1bffbbe..6f495fc6 100644
--- a/binder_test.go
+++ b/binder_test.go
@@ -9,6 +9,7 @@ import (
 	"reflect"
 	"strings"
 	"testing"
+	"time"
 
 	"github.com/stretchr/testify/assert"
 )
@@ -31,9 +32,22 @@ type (
 		S           string
 		cantSet     string
 		DoesntExist string
+		T           Timestamp
+		Tptr        *Timestamp
 	}
+
+	// Timestamp is a simple datatype which implements the Scanner interface
+	// used for testing.
+	Timestamp time.Time
 )
 
+// UnmarshalParam unmarshals a value from an HTML form into a Timestamp value
+func (t *Timestamp) UnmarshalParam(src string) error {
+	ts, err := time.Parse(time.RFC3339, src)
+	*t = Timestamp(ts)
+	return err
+}
+
 func (t binderTestStruct) GetCantSet() string {
 	return t.cantSet
 }
@@ -54,6 +68,8 @@ var values = map[string][]string{
 	"F64":     {"64.5"},
 	"S":       {"test"},
 	"cantSet": {"test"},
+	"T":       {"2016-12-06T19:09:05+01:00"},
+	"Tptr":    {"2016-12-06T19:09:05+01:00"},
 }
 
 func TestBinderJSON(t *testing.T) {
@@ -92,6 +108,35 @@ func TestBinderQueryParams(t *testing.T) {
 	}
 }
 
+func TestBinderScanner(t *testing.T) {
+	e := New()
+	req, _ := http.NewRequest(GET, "/?ts=2016-12-06T19:09:05Z", nil)
+	rec := httptest.NewRecorder()
+	c := e.NewContext(req, rec)
+	var result struct {
+		T Timestamp `query:"ts"`
+	}
+	err := c.Bind(&result)
+	if assert.NoError(t, err) {
+		//		assert.Equal(t, Timestamp(reflect.TypeOf(&Timestamp{}), time.Date(2016, 12, 6, 19, 9, 5, 0, time.UTC)), result.T)
+		assert.Equal(t, Timestamp(time.Date(2016, 12, 6, 19, 9, 5, 0, time.UTC)), result.T)
+	}
+}
+
+func TestBinderScannerPtr(t *testing.T) {
+	e := New()
+	req, _ := http.NewRequest(GET, "/?ts=2016-12-06T19:09:05Z", nil)
+	rec := httptest.NewRecorder()
+	c := e.NewContext(req, rec)
+	var result struct {
+		Tptr *Timestamp `query:"ts"`
+	}
+	err := c.Bind(&result)
+	if assert.NoError(t, err) {
+		assert.Equal(t, Timestamp(time.Date(2016, 12, 6, 19, 9, 5, 0, time.UTC)), *result.Tptr)
+	}
+}
+
 func TestBinderMultipartForm(t *testing.T) {
 	body := new(bytes.Buffer)
 	mw := multipart.NewWriter(body)
@@ -174,6 +219,10 @@ func TestBinderSetFields(t *testing.T) {
 	if assert.NoError(t, setBoolField("", val.FieldByName("B"))) {
 		assert.Equal(t, false, ts.B)
 	}
+
+	if assert.NoError(t, unmarshalField("2016-12-06T19:09:05Z", val.FieldByName("T"))) {
+		assert.Equal(t, Timestamp(time.Date(2016, 12, 6, 19, 9, 5, 0, time.UTC)), ts.T)
+	}
 }
 
 func assertBinderTestStruct(t *testing.T, ts *binderTestStruct) {
diff --git a/website/content/guide.md b/website/content/guide.md
index 3900ebd0..4a6c9a27 100644
--- a/website/content/guide.md
+++ b/website/content/guide.md
@@ -172,13 +172,14 @@ ls avatar.png
 
 ### Handling Request
 
-- Bind `JSON` or `XML` or `form` payload into Go struct based on `Content-Type` request header.
+- Bind `JSON`, `XML`, `form` or `query` payload into Go struct based on `Content-Type` request header.
 - Render response as `JSON` or `XML` with status code.
+- Use the [BindUnmarshaler](https://godoc.org/github.com/labstack/echo#ParamUnmarshaler) interface to bind custom data types for `form` or `query` payloads. The standard [json.Unmarshaler](https://golang.org/pkg/encoding/json/#Unmarshaler) and [xml.Unmarshaler](https://golang.org/pkg/encoding/xml/#Unmarshaler) can of course be used for JSON and XML payloads, respectively.
 
 ```go
 type User struct {
-	Name  string `json:"name" xml:"name" form:"name"`
-	Email string `json:"email" xml:"email" form:"email"`
+	Name  string `json:"name" xml:"name" form:"name" query:"name"`
+	Email string `json:"email" xml:"email" form:"email" query:"name"`
 }
 
 e.POST("/users", func(c echo.Context) error {