diff --git a/context.go b/context.go
index f8c23e08..df5b34be 100644
--- a/context.go
+++ b/context.go
@@ -3,7 +3,6 @@ package echo
 import (
 	"encoding/json"
 	"net/http"
-	"strings"
 )
 
 type (
@@ -34,18 +33,13 @@ func (c *Context) Param(name string) (value string) {
 	return
 }
 
-// Bind decodes the body into provided type based on Content-Type header.
+// Bind binds the request body into specified type v. Default binder does it
+// based on Content-Type header.
 func (c *Context) Bind(v interface{}) error {
-	ct := c.Request.Header.Get(HeaderContentType)
-	if strings.HasPrefix(ct, MIMEJSON) {
-		return json.NewDecoder(c.Request.Body).Decode(v)
-	} else if strings.HasPrefix(ct, MIMEForm) {
-		return nil
-	}
-	return ErrUnsupportedMediaType
+	return c.echo.binder(c.Request, v)
 }
 
-// Render calls the registered HTML template renderer and sends a text/html
+// Render invokes the registered HTML template renderer and sends a text/html
 // response.
 func (c *Context) Render(name string, data interface{}) error {
 	if c.echo.renderer == nil {
diff --git a/context_test.go b/context_test.go
index 6bae4da3..d8d6c302 100644
--- a/context_test.go
+++ b/context_test.go
@@ -28,7 +28,7 @@ func TestContext(t *testing.T) {
 		Request:  r,
 		params:   make(Params, 5),
 		store:    make(store),
-		echo:     &Echo{},
+		echo:     New(),
 	}
 
 	//**********//
diff --git a/echo.go b/echo.go
index fb8457cf..7e42d920 100644
--- a/echo.go
+++ b/echo.go
@@ -1,10 +1,12 @@
 package echo
 
 import (
+	"encoding/json"
 	"errors"
 	"io"
 	"log"
 	"net/http"
+	"strings"
 	"sync"
 )
 
@@ -15,6 +17,7 @@ type (
 		middleware      []MiddlewareFunc
 		maxParam        byte
 		notFoundHandler HandlerFunc
+		binder          BindFunc
 		renderer        Renderer
 		pool            sync.Pool
 	}
@@ -22,8 +25,14 @@ type (
 	MiddlewareFunc func(HandlerFunc) HandlerFunc
 	Handler        interface{}
 	HandlerFunc    func(*Context)
-	Renderer       interface {
-		Render(io.Writer, string, interface{}) error
+	BindFunc       func(r *http.Request, v interface{}) error
+
+	// Renderer is the interface that wraps the Render method.
+	//
+	// Render renders the HTML template with given name and specified data.
+	// It writes the output to w.
+	Renderer interface {
+		Render(w io.Writer, name string, data interface{}) error
 	}
 )
 
@@ -75,6 +84,15 @@ func New() (e *Echo) {
 		notFoundHandler: func(c *Context) {
 			http.Error(c.Response, http.StatusText(http.StatusNotFound), http.StatusNotFound)
 		},
+		binder: func(r *http.Request, v interface{}) error {
+			ct := r.Header.Get(HeaderContentType)
+			if strings.HasPrefix(ct, MIMEJSON) {
+				return json.NewDecoder(r.Body).Decode(v)
+			} else if strings.HasPrefix(ct, MIMEForm) {
+				return nil
+			}
+			return ErrUnsupportedMediaType
+		},
 	}
 	e.Router = NewRouter(e)
 	e.pool.New = func() interface{} {
@@ -115,8 +133,13 @@ func (e *Echo) NotFoundHandler(h Handler) {
 	e.notFoundHandler = wrapH(h)
 }
 
-// Renderer registers an HTML template renderer, it is used by
-// echo.Context.Render API.
+// Binder registers a custom binder. It's invoked by Context.Bind API.
+func (e *Echo) Binder(b BindFunc) {
+	e.binder = b
+}
+
+// Renderer registers an HTML template renderer. It's invoked by Context.Render
+// API.
 func (e *Echo) Renderer(r Renderer) {
 	e.renderer = r
 }