diff --git a/example-project/.gitignore b/example-project/.gitignore
new file mode 100644
index 0000000..a2496ec
--- /dev/null
+++ b/example-project/.gitignore
@@ -0,0 +1 @@
+private.pem
diff --git a/example-project/README.md b/example-project/README.md
index 0a065b6..c4bb9b1 100644
--- a/example-project/README.md
+++ b/example-project/README.md
@@ -105,7 +105,7 @@ Running `make down` will properly stop and terminate the Docker Compose session.
 
 ## About The Project
 
-The service provides record keeping for someone running a multi-family garage sale. Authenticated users can maintain a list of products for sale.
+The service provides record keeping for someone running a multi-family garage sale. Authenticated users can maintain a list of projects for sale.
 
 <!--The service uses the following models:-->
 
diff --git a/example-project/cmd/sales-admin/main.go b/example-project/cmd/sales-admin/main.go
deleted file mode 100644
index 8495703..0000000
--- a/example-project/cmd/sales-admin/main.go
+++ /dev/null
@@ -1,137 +0,0 @@
-// This program performs administrative tasks for the garage sale service.
-//
-// Run it with --cmd keygen or --cmd useradd
-
-package main
-
-import (
-	"context"
-	"crypto/rand"
-	"crypto/rsa"
-	"crypto/x509"
-	"encoding/pem"
-	"fmt"
-	"log"
-	"os"
-	"time"
-
-	"geeks-accelerator/oss/saas-starter-kit/example-project/internal/platform/auth"
-	"geeks-accelerator/oss/saas-starter-kit/example-project/internal/platform/db"
-	"geeks-accelerator/oss/saas-starter-kit/example-project/internal/platform/flag"
-	"geeks-accelerator/oss/saas-starter-kit/example-project/internal/user"
-	"github.com/kelseyhightower/envconfig"
-	"github.com/pkg/errors"
-)
-
-func main() {
-
-	// =========================================================================
-	// Logging
-
-	log := log.New(os.Stdout, "sales-admin : ", log.LstdFlags|log.Lmicroseconds|log.Lshortfile)
-
-	// =========================================================================
-	// Configuration
-
-	var cfg struct {
-		CMD string `envconfig:"CMD"`
-		DB  struct {
-			DialTimeout time.Duration `default:"5s" envconfig:"DIAL_TIMEOUT"`
-			Host        string        `default:"localhost:27017/gotraining" envconfig:"HOST"`
-		}
-		Auth struct {
-			PrivateKeyFile string `default:"private.pem" envconfig:"PRIVATE_KEY_FILE"`
-		}
-		User struct {
-			Email    string
-			Password string
-		}
-	}
-
-	if err := envconfig.Process("SALES", &cfg); err != nil {
-		log.Fatalf("main : Parsing Config : %v", err)
-	}
-
-	if err := flag.Process(&cfg); err != nil {
-		if err != flag.ErrHelp {
-			log.Fatalf("main : Parsing Command Line : %v", err)
-		}
-		return // We displayed help.
-	}
-
-	var err error
-	switch cfg.CMD {
-	case "keygen":
-		err = keygen(cfg.Auth.PrivateKeyFile)
-	case "useradd":
-		err = useradd(cfg.DB.Host, cfg.DB.DialTimeout, cfg.User.Email, cfg.User.Password)
-	default:
-		err = errors.New("Must provide --cmd keygen or --cmd useradd")
-	}
-
-	if err != nil {
-		log.Fatal(err)
-	}
-}
-
-// keygen creates an x509 private key for signing auth tokens.
-func keygen(path string) error {
-
-	key, err := rsa.GenerateKey(rand.Reader, 2048)
-	if err != nil {
-		return errors.Wrap(err, "generating keys")
-	}
-
-	file, err := os.Create(path)
-	if err != nil {
-		return errors.Wrap(err, "creating private file")
-	}
-
-	block := pem.Block{
-		Type:  "RSA PRIVATE KEY",
-		Bytes: x509.MarshalPKCS1PrivateKey(key),
-	}
-
-	if err := pem.Encode(file, &block); err != nil {
-		return errors.Wrap(err, "encoding to private file")
-	}
-
-	if err := file.Close(); err != nil {
-		return errors.Wrap(err, "closing private file")
-	}
-
-	return nil
-}
-
-func useradd(dbHost string, dbTimeout time.Duration, email, pass string) error {
-
-	dbConn, err := db.New(dbHost, dbTimeout)
-	if err != nil {
-		return err
-	}
-	defer dbConn.Close()
-
-	if email == "" {
-		return errors.New("Must provide --user_email")
-	}
-	if pass == "" {
-		return errors.New("Must provide --user_password or set the env var SALES_USER_PASSWORD")
-	}
-
-	ctx := context.Background()
-
-	newU := user.NewUser{
-		Email:           email,
-		Password:        pass,
-		PasswordConfirm: pass,
-		Roles:           []string{auth.RoleAdmin, auth.RoleUser},
-	}
-
-	usr, err := user.Create(ctx, dbConn, &newU, time.Now())
-	if err != nil {
-		return err
-	}
-
-	fmt.Printf("User created with id: %v\n", usr.ID.Hex())
-	return nil
-}
diff --git a/example-project/cmd/sidecar/metrics/main.go b/example-project/cmd/sidecar/metrics/main.go
index 19eac69..30a546f 100644
--- a/example-project/cmd/sidecar/metrics/main.go
+++ b/example-project/cmd/sidecar/metrics/main.go
@@ -42,7 +42,7 @@ func main() {
 			ShutdownTimeout time.Duration `default:"5s" envconfig:"SHUTDOWN_TIMEOUT"`
 		}
 		Collect struct {
-			From string `default:"http://sales-api:4000/debug/vars" envconfig:"FROM"`
+			From string `default:"http://web-api:4000/debug/vars" envconfig:"FROM"`
 		}
 		Publish struct {
 			To       string        `default:"console" envconfig:"TO"`
diff --git a/example-project/cmd/sidecar/tracer/handlers/zipkin.go b/example-project/cmd/sidecar/tracer/handlers/zipkin.go
index 5531c7b..92599a4 100644
--- a/example-project/cmd/sidecar/tracer/handlers/zipkin.go
+++ b/example-project/cmd/sidecar/tracer/handlers/zipkin.go
@@ -71,7 +71,7 @@ func (z *Zipkin) Publish(ctx context.Context, w http.ResponseWriter, r *http.Req
 
 // send uses HTTP to send the data to the tracing sidecar for processing.
 func (z *Zipkin) send(sendBatch []trace.SpanData) error {
-	le, err := newEndpoint("sales-api", z.localHost)
+	le, err := newEndpoint("web-api", z.localHost)
 	if err != nil {
 		return err
 	}
diff --git a/example-project/cmd/sales-api/handlers/check.go b/example-project/cmd/web-api/handlers/check.go
similarity index 100%
rename from example-project/cmd/sales-api/handlers/check.go
rename to example-project/cmd/web-api/handlers/check.go
diff --git a/example-project/cmd/sales-api/handlers/product.go b/example-project/cmd/web-api/handlers/project.go
similarity index 59%
rename from example-project/cmd/sales-api/handlers/product.go
rename to example-project/cmd/web-api/handlers/project.go
index fff8f61..b50098b 100644
--- a/example-project/cmd/sales-api/handlers/product.go
+++ b/example-project/cmd/web-api/handlers/project.go
@@ -6,48 +6,48 @@ import (
 
 	"geeks-accelerator/oss/saas-starter-kit/example-project/internal/platform/db"
 	"geeks-accelerator/oss/saas-starter-kit/example-project/internal/platform/web"
-	"geeks-accelerator/oss/saas-starter-kit/example-project/internal/product"
+	"geeks-accelerator/oss/saas-starter-kit/example-project/internal/project"
 	"github.com/pkg/errors"
 	"go.opencensus.io/trace"
 )
 
-// Product represents the Product API method handler set.
-type Product struct {
+// Project represents the Project API method handler set.
+type Project struct {
 	MasterDB *db.DB
 
 	// ADD OTHER STATE LIKE THE LOGGER IF NEEDED.
 }
 
-// List returns all the existing products in the system.
-func (p *Product) List(ctx context.Context, w http.ResponseWriter, r *http.Request, params map[string]string) error {
-	ctx, span := trace.StartSpan(ctx, "handlers.Product.List")
+// List returns all the existing projects in the system.
+func (p *Project) List(ctx context.Context, w http.ResponseWriter, r *http.Request, params map[string]string) error {
+	ctx, span := trace.StartSpan(ctx, "handlers.Project.List")
 	defer span.End()
 
 	dbConn := p.MasterDB.Copy()
 	defer dbConn.Close()
 
-	products, err := product.List(ctx, dbConn)
+	projects, err := project.List(ctx, dbConn)
 	if err != nil {
 		return err
 	}
 
-	return web.Respond(ctx, w, products, http.StatusOK)
+	return web.Respond(ctx, w, projects, http.StatusOK)
 }
 
-// Retrieve returns the specified product from the system.
-func (p *Product) Retrieve(ctx context.Context, w http.ResponseWriter, r *http.Request, params map[string]string) error {
-	ctx, span := trace.StartSpan(ctx, "handlers.Product.Retrieve")
+// Retrieve returns the specified project from the system.
+func (p *Project) Retrieve(ctx context.Context, w http.ResponseWriter, r *http.Request, params map[string]string) error {
+	ctx, span := trace.StartSpan(ctx, "handlers.Project.Retrieve")
 	defer span.End()
 
 	dbConn := p.MasterDB.Copy()
 	defer dbConn.Close()
 
-	prod, err := product.Retrieve(ctx, dbConn, params["id"])
+	prod, err := project.Retrieve(ctx, dbConn, params["id"])
 	if err != nil {
 		switch err {
-		case product.ErrInvalidID:
+		case project.ErrInvalidID:
 			return web.NewRequestError(err, http.StatusBadRequest)
-		case product.ErrNotFound:
+		case project.ErrNotFound:
 			return web.NewRequestError(err, http.StatusNotFound)
 		default:
 			return errors.Wrapf(err, "ID: %s", params["id"])
@@ -57,9 +57,9 @@ func (p *Product) Retrieve(ctx context.Context, w http.ResponseWriter, r *http.R
 	return web.Respond(ctx, w, prod, http.StatusOK)
 }
 
-// Create inserts a new product into the system.
-func (p *Product) Create(ctx context.Context, w http.ResponseWriter, r *http.Request, params map[string]string) error {
-	ctx, span := trace.StartSpan(ctx, "handlers.Product.Create")
+// Create inserts a new project into the system.
+func (p *Project) Create(ctx context.Context, w http.ResponseWriter, r *http.Request, params map[string]string) error {
+	ctx, span := trace.StartSpan(ctx, "handlers.Project.Create")
 	defer span.End()
 
 	dbConn := p.MasterDB.Copy()
@@ -70,22 +70,22 @@ func (p *Product) Create(ctx context.Context, w http.ResponseWriter, r *http.Req
 		return web.NewShutdownError("web value missing from context")
 	}
 
-	var np product.NewProduct
+	var np project.NewProject
 	if err := web.Decode(r, &np); err != nil {
 		return errors.Wrap(err, "")
 	}
 
-	nUsr, err := product.Create(ctx, dbConn, &np, v.Now)
+	nUsr, err := project.Create(ctx, dbConn, &np, v.Now)
 	if err != nil {
-		return errors.Wrapf(err, "Product: %+v", &np)
+		return errors.Wrapf(err, "Project: %+v", &np)
 	}
 
 	return web.Respond(ctx, w, nUsr, http.StatusCreated)
 }
 
-// Update updates the specified product in the system.
-func (p *Product) Update(ctx context.Context, w http.ResponseWriter, r *http.Request, params map[string]string) error {
-	ctx, span := trace.StartSpan(ctx, "handlers.Product.Update")
+// Update updates the specified project in the system.
+func (p *Project) Update(ctx context.Context, w http.ResponseWriter, r *http.Request, params map[string]string) error {
+	ctx, span := trace.StartSpan(ctx, "handlers.Project.Update")
 	defer span.End()
 
 	dbConn := p.MasterDB.Copy()
@@ -96,17 +96,17 @@ func (p *Product) Update(ctx context.Context, w http.ResponseWriter, r *http.Req
 		return web.NewShutdownError("web value missing from context")
 	}
 
-	var up product.UpdateProduct
+	var up project.UpdateProject
 	if err := web.Decode(r, &up); err != nil {
 		return errors.Wrap(err, "")
 	}
 
-	err := product.Update(ctx, dbConn, params["id"], up, v.Now)
+	err := project.Update(ctx, dbConn, params["id"], up, v.Now)
 	if err != nil {
 		switch err {
-		case product.ErrInvalidID:
+		case project.ErrInvalidID:
 			return web.NewRequestError(err, http.StatusBadRequest)
-		case product.ErrNotFound:
+		case project.ErrNotFound:
 			return web.NewRequestError(err, http.StatusNotFound)
 		default:
 			return errors.Wrapf(err, "ID: %s Update: %+v", params["id"], up)
@@ -116,20 +116,20 @@ func (p *Product) Update(ctx context.Context, w http.ResponseWriter, r *http.Req
 	return web.Respond(ctx, w, nil, http.StatusNoContent)
 }
 
-// Delete removes the specified product from the system.
-func (p *Product) Delete(ctx context.Context, w http.ResponseWriter, r *http.Request, params map[string]string) error {
-	ctx, span := trace.StartSpan(ctx, "handlers.Product.Delete")
+// Delete removes the specified project from the system.
+func (p *Project) Delete(ctx context.Context, w http.ResponseWriter, r *http.Request, params map[string]string) error {
+	ctx, span := trace.StartSpan(ctx, "handlers.Project.Delete")
 	defer span.End()
 
 	dbConn := p.MasterDB.Copy()
 	defer dbConn.Close()
 
-	err := product.Delete(ctx, dbConn, params["id"])
+	err := project.Delete(ctx, dbConn, params["id"])
 	if err != nil {
 		switch err {
-		case product.ErrInvalidID:
+		case project.ErrInvalidID:
 			return web.NewRequestError(err, http.StatusBadRequest)
-		case product.ErrNotFound:
+		case project.ErrNotFound:
 			return web.NewRequestError(err, http.StatusNotFound)
 		default:
 			return errors.Wrapf(err, "Id: %s", params["id"])
diff --git a/example-project/cmd/sales-api/handlers/routes.go b/example-project/cmd/web-api/handlers/routes.go
similarity index 82%
rename from example-project/cmd/sales-api/handlers/routes.go
rename to example-project/cmd/web-api/handlers/routes.go
index 37fc4f0..afb72c8 100644
--- a/example-project/cmd/sales-api/handlers/routes.go
+++ b/example-project/cmd/web-api/handlers/routes.go
@@ -37,15 +37,15 @@ func API(shutdown chan os.Signal, log *log.Logger, masterDB *db.DB, authenticato
 	// This route is not authenticated
 	app.Handle("GET", "/v1/users/token", u.Token)
 
-	// Register product and sale endpoints.
-	p := Product{
+	// Register project and sale endpoints.
+	p := Project{
 		MasterDB: masterDB,
 	}
-	app.Handle("GET", "/v1/products", p.List, mid.Authenticate(authenticator))
-	app.Handle("POST", "/v1/products", p.Create, mid.Authenticate(authenticator))
-	app.Handle("GET", "/v1/products/:id", p.Retrieve, mid.Authenticate(authenticator))
-	app.Handle("PUT", "/v1/products/:id", p.Update, mid.Authenticate(authenticator))
-	app.Handle("DELETE", "/v1/products/:id", p.Delete, mid.Authenticate(authenticator))
+	app.Handle("GET", "/v1/projects", p.List, mid.Authenticate(authenticator))
+	app.Handle("POST", "/v1/projects", p.Create, mid.Authenticate(authenticator))
+	app.Handle("GET", "/v1/projects/:id", p.Retrieve, mid.Authenticate(authenticator))
+	app.Handle("PUT", "/v1/projects/:id", p.Update, mid.Authenticate(authenticator))
+	app.Handle("DELETE", "/v1/projects/:id", p.Delete, mid.Authenticate(authenticator))
 
 	return app
 }
diff --git a/example-project/cmd/sales-api/handlers/user.go b/example-project/cmd/web-api/handlers/user.go
similarity index 100%
rename from example-project/cmd/sales-api/handlers/user.go
rename to example-project/cmd/web-api/handlers/user.go
diff --git a/example-project/cmd/sales-api/main.go b/example-project/cmd/web-api/main.go
similarity index 97%
rename from example-project/cmd/sales-api/main.go
rename to example-project/cmd/web-api/main.go
index 99c987a..6992515 100644
--- a/example-project/cmd/sales-api/main.go
+++ b/example-project/cmd/web-api/main.go
@@ -14,7 +14,7 @@ import (
 	"syscall"
 	"time"
 
-	"geeks-accelerator/oss/saas-starter-kit/example-project/cmd/sales-api/handlers"
+	"geeks-accelerator/oss/saas-starter-kit/example-project/cmd/web-api/handlers"
 	"geeks-accelerator/oss/saas-starter-kit/example-project/internal/platform/auth"
 	"geeks-accelerator/oss/saas-starter-kit/example-project/internal/platform/db"
 	"geeks-accelerator/oss/saas-starter-kit/example-project/internal/platform/flag"
@@ -45,7 +45,7 @@ func main() {
 	// =========================================================================
 	// Logging
 
-	log := log.New(os.Stdout, "SALES : ", log.LstdFlags|log.Lmicroseconds|log.Lshortfile)
+	log := log.New(os.Stdout, "WEB_APP : ", log.LstdFlags|log.Lmicroseconds|log.Lshortfile)
 
 	// =========================================================================
 	// Configuration
@@ -75,7 +75,7 @@ func main() {
 		}
 	}
 
-	if err := envconfig.Process("SALES", &cfg); err != nil {
+	if err := envconfig.Process("WEB_APP", &cfg); err != nil {
 		log.Fatalf("main : Parsing Config : %v", err)
 	}
 
diff --git a/example-project/cmd/sales-api/tests/product_test.go b/example-project/cmd/web-api/tests/project_test.go
similarity index 69%
rename from example-project/cmd/sales-api/tests/product_test.go
rename to example-project/cmd/web-api/tests/project_test.go
index 756f57b..92ea9a9 100644
--- a/example-project/cmd/sales-api/tests/product_test.go
+++ b/example-project/cmd/web-api/tests/project_test.go
@@ -10,38 +10,38 @@ import (
 
 	"geeks-accelerator/oss/saas-starter-kit/example-project/internal/platform/tests"
 	"geeks-accelerator/oss/saas-starter-kit/example-project/internal/platform/web"
-	"geeks-accelerator/oss/saas-starter-kit/example-project/internal/product"
+	"geeks-accelerator/oss/saas-starter-kit/example-project/internal/project"
 	"github.com/google/go-cmp/cmp"
 	"github.com/google/go-cmp/cmp/cmpopts"
 	"gopkg.in/mgo.v2/bson"
 )
 
-// TestProducts is the entry point for the products
-func TestProducts(t *testing.T) {
+// TestProjects is the entry point for the projects
+func TestProjects(t *testing.T) {
 	defer tests.Recover(t)
 
-	t.Run("getProducts200Empty", getProducts200Empty)
-	t.Run("postProduct400", postProduct400)
-	t.Run("postProduct401", postProduct401)
-	t.Run("getProduct404", getProduct404)
-	t.Run("getProduct400", getProduct400)
-	t.Run("deleteProduct404", deleteProduct404)
-	t.Run("putProduct404", putProduct404)
-	t.Run("crudProducts", crudProduct)
+	t.Run("getProjects200Empty", getProjects200Empty)
+	t.Run("postProject400", postProject400)
+	t.Run("postProject401", postProject401)
+	t.Run("getProject404", getProject404)
+	t.Run("getProject400", getProject400)
+	t.Run("deleteProject404", deleteProject404)
+	t.Run("putProject404", putProject404)
+	t.Run("crudProjects", crudProject)
 }
 
-// getProducts200Empty validates an empty products list can be retrieved with the endpoint.
-func getProducts200Empty(t *testing.T) {
-	r := httptest.NewRequest("GET", "/v1/products", nil)
+// getProjects200Empty validates an empty projects list can be retrieved with the endpoint.
+func getProjects200Empty(t *testing.T) {
+	r := httptest.NewRequest("GET", "/v1/projects", nil)
 	w := httptest.NewRecorder()
 
 	r.Header.Set("Authorization", userAuthorization)
 
 	a.ServeHTTP(w, r)
 
-	t.Log("Given the need to fetch an empty list of products with the products endpoint.")
+	t.Log("Given the need to fetch an empty list of projects with the projects endpoint.")
 	{
-		t.Log("\tTest 0:\tWhen fetching an empty product list.")
+		t.Log("\tTest 0:\tWhen fetching an empty project list.")
 		{
 			if w.Code != http.StatusOK {
 				t.Fatalf("\t%s\tShould receive a status code of 200 for the response : %v", tests.Failed, w.Code)
@@ -60,19 +60,19 @@ func getProducts200Empty(t *testing.T) {
 	}
 }
 
-// postProduct400 validates a product can't be created with the endpoint
-// unless a valid product document is submitted.
-func postProduct400(t *testing.T) {
-	r := httptest.NewRequest("POST", "/v1/products", strings.NewReader(`{}`))
+// postProject400 validates a project can't be created with the endpoint
+// unless a valid project document is submitted.
+func postProject400(t *testing.T) {
+	r := httptest.NewRequest("POST", "/v1/projects", strings.NewReader(`{}`))
 	w := httptest.NewRecorder()
 
 	r.Header.Set("Authorization", userAuthorization)
 
 	a.ServeHTTP(w, r)
 
-	t.Log("Given the need to validate a new product can't be created with an invalid document.")
+	t.Log("Given the need to validate a new project can't be created with an invalid document.")
 	{
-		t.Log("\tTest 0:\tWhen using an incomplete product value.")
+		t.Log("\tTest 0:\tWhen using an incomplete project value.")
 		{
 			if w.Code != http.StatusBadRequest {
 				t.Fatalf("\t%s\tShould receive a status code of 400 for the response : %v", tests.Failed, w.Code)
@@ -110,10 +110,10 @@ func postProduct400(t *testing.T) {
 	}
 }
 
-// postProduct401 validates a product can't be created with the endpoint
+// postProject401 validates a project can't be created with the endpoint
 // unless the user is authenticated
-func postProduct401(t *testing.T) {
-	np := product.NewProduct{
+func postProject401(t *testing.T) {
+	np := project.NewProject{
 		Name:     "Comic Books",
 		Cost:     25,
 		Quantity: 60,
@@ -124,16 +124,16 @@ func postProduct401(t *testing.T) {
 		t.Fatal(err)
 	}
 
-	r := httptest.NewRequest("POST", "/v1/products", bytes.NewBuffer(body))
+	r := httptest.NewRequest("POST", "/v1/projects", bytes.NewBuffer(body))
 	w := httptest.NewRecorder()
 
 	// Not setting an authorization header
 
 	a.ServeHTTP(w, r)
 
-	t.Log("Given the need to validate a new product can't be created with an invalid document.")
+	t.Log("Given the need to validate a new project can't be created with an invalid document.")
 	{
-		t.Log("\tTest 0:\tWhen using an incomplete product value.")
+		t.Log("\tTest 0:\tWhen using an incomplete project value.")
 		{
 			if w.Code != http.StatusUnauthorized {
 				t.Fatalf("\t%s\tShould receive a status code of 401 for the response : %v", tests.Failed, w.Code)
@@ -143,20 +143,20 @@ func postProduct401(t *testing.T) {
 	}
 }
 
-// getProduct400 validates a product request for a malformed id.
-func getProduct400(t *testing.T) {
+// getProject400 validates a project request for a malformed id.
+func getProject400(t *testing.T) {
 	id := "12345"
 
-	r := httptest.NewRequest("GET", "/v1/products/"+id, nil)
+	r := httptest.NewRequest("GET", "/v1/projects/"+id, nil)
 	w := httptest.NewRecorder()
 
 	r.Header.Set("Authorization", userAuthorization)
 
 	a.ServeHTTP(w, r)
 
-	t.Log("Given the need to validate getting a product with a malformed id.")
+	t.Log("Given the need to validate getting a project with a malformed id.")
 	{
-		t.Logf("\tTest 0:\tWhen using the new product %s.", id)
+		t.Logf("\tTest 0:\tWhen using the new project %s.", id)
 		{
 			if w.Code != http.StatusBadRequest {
 				t.Fatalf("\t%s\tShould receive a status code of 400 for the response : %v", tests.Failed, w.Code)
@@ -175,20 +175,20 @@ func getProduct400(t *testing.T) {
 	}
 }
 
-// getProduct404 validates a product request for a product that does not exist with the endpoint.
-func getProduct404(t *testing.T) {
+// getProject404 validates a project request for a project that does not exist with the endpoint.
+func getProject404(t *testing.T) {
 	id := bson.NewObjectId().Hex()
 
-	r := httptest.NewRequest("GET", "/v1/products/"+id, nil)
+	r := httptest.NewRequest("GET", "/v1/projects/"+id, nil)
 	w := httptest.NewRecorder()
 
 	r.Header.Set("Authorization", userAuthorization)
 
 	a.ServeHTTP(w, r)
 
-	t.Log("Given the need to validate getting a product with an unknown id.")
+	t.Log("Given the need to validate getting a project with an unknown id.")
 	{
-		t.Logf("\tTest 0:\tWhen using the new product %s.", id)
+		t.Logf("\tTest 0:\tWhen using the new project %s.", id)
 		{
 			if w.Code != http.StatusNotFound {
 				t.Fatalf("\t%s\tShould receive a status code of 404 for the response : %v", tests.Failed, w.Code)
@@ -207,20 +207,20 @@ func getProduct404(t *testing.T) {
 	}
 }
 
-// deleteProduct404 validates deleting a product that does not exist.
-func deleteProduct404(t *testing.T) {
+// deleteProject404 validates deleting a project that does not exist.
+func deleteProject404(t *testing.T) {
 	id := bson.NewObjectId().Hex()
 
-	r := httptest.NewRequest("DELETE", "/v1/products/"+id, nil)
+	r := httptest.NewRequest("DELETE", "/v1/projects/"+id, nil)
 	w := httptest.NewRecorder()
 
 	r.Header.Set("Authorization", userAuthorization)
 
 	a.ServeHTTP(w, r)
 
-	t.Log("Given the need to validate deleting a product that does not exist.")
+	t.Log("Given the need to validate deleting a project that does not exist.")
 	{
-		t.Logf("\tTest 0:\tWhen using the new product %s.", id)
+		t.Logf("\tTest 0:\tWhen using the new project %s.", id)
 		{
 			if w.Code != http.StatusNotFound {
 				t.Fatalf("\t%s\tShould receive a status code of 404 for the response : %v", tests.Failed, w.Code)
@@ -239,9 +239,9 @@ func deleteProduct404(t *testing.T) {
 	}
 }
 
-// putProduct404 validates updating a product that does not exist.
-func putProduct404(t *testing.T) {
-	up := product.UpdateProduct{
+// putProject404 validates updating a project that does not exist.
+func putProject404(t *testing.T) {
+	up := project.UpdateProject{
 		Name: tests.StringPointer("Nonexistent"),
 	}
 
@@ -252,16 +252,16 @@ func putProduct404(t *testing.T) {
 		t.Fatal(err)
 	}
 
-	r := httptest.NewRequest("PUT", "/v1/products/"+id, bytes.NewBuffer(body))
+	r := httptest.NewRequest("PUT", "/v1/projects/"+id, bytes.NewBuffer(body))
 	w := httptest.NewRecorder()
 
 	r.Header.Set("Authorization", userAuthorization)
 
 	a.ServeHTTP(w, r)
 
-	t.Log("Given the need to validate updating a product that does not exist.")
+	t.Log("Given the need to validate updating a project that does not exist.")
 	{
-		t.Logf("\tTest 0:\tWhen using the new product %s.", id)
+		t.Logf("\tTest 0:\tWhen using the new project %s.", id)
 		{
 			if w.Code != http.StatusNotFound {
 				t.Fatalf("\t%s\tShould receive a status code of 404 for the response : %v", tests.Failed, w.Code)
@@ -280,18 +280,18 @@ func putProduct404(t *testing.T) {
 	}
 }
 
-// crudProduct performs a complete test of CRUD against the api.
-func crudProduct(t *testing.T) {
-	p := postProduct201(t)
-	defer deleteProduct204(t, p.ID.Hex())
+// crudProject performs a complete test of CRUD against the api.
+func crudProject(t *testing.T) {
+	p := postProject201(t)
+	defer deleteProject204(t, p.ID.Hex())
 
-	getProduct200(t, p.ID.Hex())
-	putProduct204(t, p.ID.Hex())
+	getProject200(t, p.ID.Hex())
+	putProject204(t, p.ID.Hex())
 }
 
-// postProduct201 validates a product can be created with the endpoint.
-func postProduct201(t *testing.T) product.Product {
-	np := product.NewProduct{
+// postProject201 validates a project can be created with the endpoint.
+func postProject201(t *testing.T) project.Project {
+	np := project.NewProject{
 		Name:     "Comic Books",
 		Cost:     25,
 		Quantity: 60,
@@ -302,7 +302,7 @@ func postProduct201(t *testing.T) product.Product {
 		t.Fatal(err)
 	}
 
-	r := httptest.NewRequest("POST", "/v1/products", bytes.NewBuffer(body))
+	r := httptest.NewRequest("POST", "/v1/projects", bytes.NewBuffer(body))
 	w := httptest.NewRecorder()
 
 	r.Header.Set("Authorization", userAuthorization)
@@ -310,11 +310,11 @@ func postProduct201(t *testing.T) product.Product {
 	a.ServeHTTP(w, r)
 
 	// p is the value we will return.
-	var p product.Product
+	var p project.Project
 
-	t.Log("Given the need to create a new product with the products endpoint.")
+	t.Log("Given the need to create a new project with the projects endpoint.")
 	{
-		t.Log("\tTest 0:\tWhen using the declared product value.")
+		t.Log("\tTest 0:\tWhen using the declared project value.")
 		{
 			if w.Code != http.StatusCreated {
 				t.Fatalf("\t%s\tShould receive a status code of 201 for the response : %v", tests.Failed, w.Code)
@@ -342,18 +342,18 @@ func postProduct201(t *testing.T) product.Product {
 	return p
 }
 
-// deleteProduct200 validates deleting a product that does exist.
-func deleteProduct204(t *testing.T, id string) {
-	r := httptest.NewRequest("DELETE", "/v1/products/"+id, nil)
+// deleteProject200 validates deleting a project that does exist.
+func deleteProject204(t *testing.T, id string) {
+	r := httptest.NewRequest("DELETE", "/v1/projects/"+id, nil)
 	w := httptest.NewRecorder()
 
 	r.Header.Set("Authorization", userAuthorization)
 
 	a.ServeHTTP(w, r)
 
-	t.Log("Given the need to validate deleting a product that does exist.")
+	t.Log("Given the need to validate deleting a project that does exist.")
 	{
-		t.Logf("\tTest 0:\tWhen using the new product %s.", id)
+		t.Logf("\tTest 0:\tWhen using the new project %s.", id)
 		{
 			if w.Code != http.StatusNoContent {
 				t.Fatalf("\t%s\tShould receive a status code of 204 for the response : %v", tests.Failed, w.Code)
@@ -363,25 +363,25 @@ func deleteProduct204(t *testing.T, id string) {
 	}
 }
 
-// getProduct200 validates a product request for an existing id.
-func getProduct200(t *testing.T, id string) {
-	r := httptest.NewRequest("GET", "/v1/products/"+id, nil)
+// getProject200 validates a project request for an existing id.
+func getProject200(t *testing.T, id string) {
+	r := httptest.NewRequest("GET", "/v1/projects/"+id, nil)
 	w := httptest.NewRecorder()
 
 	r.Header.Set("Authorization", userAuthorization)
 
 	a.ServeHTTP(w, r)
 
-	t.Log("Given the need to validate getting a product that exists.")
+	t.Log("Given the need to validate getting a project that exists.")
 	{
-		t.Logf("\tTest 0:\tWhen using the new product %s.", id)
+		t.Logf("\tTest 0:\tWhen using the new project %s.", id)
 		{
 			if w.Code != http.StatusOK {
 				t.Fatalf("\t%s\tShould receive a status code of 200 for the response : %v", tests.Failed, w.Code)
 			}
 			t.Logf("\t%s\tShould receive a status code of 200 for the response.", tests.Success)
 
-			var p product.Product
+			var p project.Project
 			if err := json.NewDecoder(w.Body).Decode(&p); err != nil {
 				t.Fatalf("\t%s\tShould be able to unmarshal the response : %v", tests.Failed, err)
 			}
@@ -402,26 +402,26 @@ func getProduct200(t *testing.T, id string) {
 	}
 }
 
-// putProduct204 validates updating a product that does exist.
-func putProduct204(t *testing.T, id string) {
+// putProject204 validates updating a project that does exist.
+func putProject204(t *testing.T, id string) {
 	body := `{"name": "Graphic Novels", "cost": 100}`
-	r := httptest.NewRequest("PUT", "/v1/products/"+id, strings.NewReader(body))
+	r := httptest.NewRequest("PUT", "/v1/projects/"+id, strings.NewReader(body))
 	w := httptest.NewRecorder()
 
 	r.Header.Set("Authorization", userAuthorization)
 
 	a.ServeHTTP(w, r)
 
-	t.Log("Given the need to update a product with the products endpoint.")
+	t.Log("Given the need to update a project with the projects endpoint.")
 	{
-		t.Log("\tTest 0:\tWhen using the modified product value.")
+		t.Log("\tTest 0:\tWhen using the modified project value.")
 		{
 			if w.Code != http.StatusNoContent {
 				t.Fatalf("\t%s\tShould receive a status code of 204 for the response : %v", tests.Failed, w.Code)
 			}
 			t.Logf("\t%s\tShould receive a status code of 204 for the response.", tests.Success)
 
-			r = httptest.NewRequest("GET", "/v1/products/"+id, nil)
+			r = httptest.NewRequest("GET", "/v1/projects/"+id, nil)
 			w = httptest.NewRecorder()
 
 			r.Header.Set("Authorization", userAuthorization)
@@ -433,7 +433,7 @@ func putProduct204(t *testing.T, id string) {
 			}
 			t.Logf("\t%s\tShould receive a status code of 200 for the retrieve.", tests.Success)
 
-			var ru product.Product
+			var ru project.Project
 			if err := json.NewDecoder(w.Body).Decode(&ru); err != nil {
 				t.Fatalf("\t%s\tShould be able to unmarshal the response : %v", tests.Failed, err)
 			}
diff --git a/example-project/cmd/sales-api/tests/tests_test.go b/example-project/cmd/web-api/tests/tests_test.go
similarity index 96%
rename from example-project/cmd/sales-api/tests/tests_test.go
rename to example-project/cmd/web-api/tests/tests_test.go
index 9362365..520fb6a 100644
--- a/example-project/cmd/sales-api/tests/tests_test.go
+++ b/example-project/cmd/web-api/tests/tests_test.go
@@ -8,7 +8,7 @@ import (
 	"testing"
 	"time"
 
-	"geeks-accelerator/oss/saas-starter-kit/example-project/cmd/sales-api/handlers"
+	"geeks-accelerator/oss/saas-starter-kit/example-project/cmd/web-api/handlers"
 	"geeks-accelerator/oss/saas-starter-kit/example-project/internal/platform/auth"
 	"geeks-accelerator/oss/saas-starter-kit/example-project/internal/platform/tests"
 	"geeks-accelerator/oss/saas-starter-kit/example-project/internal/user"
diff --git a/example-project/cmd/sales-api/tests/user_test.go b/example-project/cmd/web-api/tests/user_test.go
similarity index 100%
rename from example-project/cmd/sales-api/tests/user_test.go
rename to example-project/cmd/web-api/tests/user_test.go
diff --git a/example-project/docker-compose.yaml b/example-project/docker-compose.yaml
index 4813ce7..45a45ed 100644
--- a/example-project/docker-compose.yaml
+++ b/example-project/docker-compose.yaml
@@ -21,17 +21,17 @@ services:
     command: --bind_ip 0.0.0.0
 
   # This is the core CRUD based service.
-  sales-api:
-    container_name: sales-api
+  web-api:
+    container_name: web-api
     networks:
       - shared-network
-    image: gcr.io/sales-api/sales-api-amd64:1.0
+    image: gcr.io/web-api/web-api-amd64:1.0
     ports:
       - 3000:3000 # CRUD API
       - 4000:4000 # DEBUG API
     environment:
-      - SALES_AUTH_KEY_ID=1
-      # - SALES_DB_HOST=got:got2015@ds039441.mongolab.com:39441/gotraining
+      - WEB_APP_AUTH_KEY_ID=1
+      # - WEB_APP_DB_HOST=got:got2015@ds039441.mongolab.com:39441/gotraining
       # - GODEBUG=gctrace=1
 
   # This sidecar publishes metrics to the console by default.
@@ -39,7 +39,7 @@ services:
     container_name: metrics
     networks:
       - shared-network
-    image: gcr.io/sales-api/metrics-amd64:1.0
+    image: gcr.io/web-api/metrics-amd64:1.0
     ports:
       - 3001:3001 # EXPVAR API
       - 4001:4001 # DEBUG API
@@ -49,12 +49,12 @@ services:
     container_name: tracer
     networks:
       - shared-network
-    image: gcr.io/sales-api/tracer-amd64:1.0
+    image: gcr.io/web-api/tracer-amd64:1.0
     ports:
       - 3002:3002 # TRACER API
       - 4002:4002 # DEBUG API
     # environment:
-      # - SALES_ZIPKIN_HOST=http://zipkin:9411/api/v2/spans
+      # - WEB_APP_ZIPKIN_HOST=http://zipkin:9411/api/v2/spans
 
   # This sidecar allows for the viewing of traces.
   zipkin:
diff --git a/example-project/gke-deploy-database.yaml b/example-project/gke-deploy-database.yaml
deleted file mode 100644
index 8ad40b8..0000000
--- a/example-project/gke-deploy-database.yaml
+++ /dev/null
@@ -1,24 +0,0 @@
-apiVersion: extensions/v1beta1
-kind: Deployment
-metadata:
-  name: mongo
-spec:
-  replicas: 1
-  strategy: {}
-  template:
-    metadata:
-      name: mongo
-      labels:
-        database: mongo
-    spec:
-      containers:
-      - name: mongo
-        image: mongo:3-jessie
-        args:
-        - --bind_ip
-        - 0.0.0.0
-        ports:
-        - name: mongo
-          containerPort: 27017
-        resources: {}
-status: {}
\ No newline at end of file
diff --git a/example-project/gke-deploy-sales-api.yaml b/example-project/gke-deploy-sales-api.yaml
deleted file mode 100644
index f41daf9..0000000
--- a/example-project/gke-deploy-sales-api.yaml
+++ /dev/null
@@ -1,56 +0,0 @@
-apiVersion: extensions/v1beta1
-kind: Deployment
-metadata:
-  name: sales-api
-spec:
-  replicas: 1
-  strategy: {}
-  template:
-    metadata:
-      name: sales-api
-      labels:
-        service: sales-api
-    spec:
-      containers:
-      - name: zipkin
-        image: openzipkin/zipkin:2.11
-        ports:
-        - name: zipkin
-          containerPort: 9411
-        resources: {}
-      - name: sales-api
-        image: gcr.io/sales-api/sales-api-amd64:1.0
-        env:
-        - name: SALES_TRACE_HOST
-          value: "http://localhost:3002/v1/publish"
-        - name: SALES_AUTH_KEY_ID
-          value: "1"
-        ports:
-        - name: sales-api
-          containerPort: 3000
-        - name: debug
-          containerPort: 4000
-        resources: {}
-      - name: metrics
-        image: gcr.io/sales-api/metrics-amd64:1.0
-        env:
-        - name: METRICS_COLLECT_FROM
-          value: "http://localhost:4000/debug/vars"
-        ports:
-        - name: metrics
-          containerPort: 3001
-        - name: debug
-          containerPort: 4001
-        resources: {}
-      - name: tracer
-        image: gcr.io/sales-api/tracer-amd64:1.0
-        env:
-        - name: TRACER_ZIPKIN_HOST
-          value: "http://localhost:9411/api/v2/spans"
-        ports:
-        - name: tracer
-          containerPort: 3002
-        - name: debug
-          containerPort: 4002
-        resources: {}
-status: {}
diff --git a/example-project/gke-expose-database.yaml b/example-project/gke-expose-database.yaml
deleted file mode 100644
index fbf1245..0000000
--- a/example-project/gke-expose-database.yaml
+++ /dev/null
@@ -1,11 +0,0 @@
-apiVersion: v1
-kind: Service
-metadata:
-  name: mongo
-spec:
-  selector:
-    database: mongo
-  ports:
-  - name: "db"
-    port: 27017
-    targetPort: 27017
\ No newline at end of file
diff --git a/example-project/gke-expose-sales-api.yaml b/example-project/gke-expose-sales-api.yaml
deleted file mode 100644
index c57d239..0000000
--- a/example-project/gke-expose-sales-api.yaml
+++ /dev/null
@@ -1,19 +0,0 @@
-apiVersion: v1
-kind: Service
-metadata:
-  name: sales-api
-spec:
-  selector:
-    service: sales-api
-  ports:
-  - name: "zipkin"
-    port: 9411
-    targetPort: 9411
-  - name: "sales-api"
-    port: 3000
-    targetPort: 3000
-  - name: "metrics"
-    port: 3001
-    targetPort: 3001
-status:
-  loadBalancer: {}
\ No newline at end of file
diff --git a/example-project/internal/platform/auth/auth.go b/example-project/internal/platform/auth/auth.go
index 2e38195..249f4f5 100644
--- a/example-project/internal/platform/auth/auth.go
+++ b/example-project/internal/platform/auth/auth.go
@@ -20,7 +20,7 @@ import (
 type KeyFunc func(keyID string) (*rsa.PublicKey, error)
 
 // NewSingleKeyFunc is a simple implementation of KeyFunc that only ever
-// supports one key. This is easy for development but in production should be
+// supports one key. This is easy for development but in projection should be
 // replaced with a caching layer that calls a JWKS endpoint.
 func NewSingleKeyFunc(id string, key *rsa.PublicKey) KeyFunc {
 	return func(kid string) (*rsa.PublicKey, error) {
diff --git a/example-project/internal/platform/flag/flag_test.go b/example-project/internal/platform/flag/flag_test.go
index 69296f6..3fc8683 100644
--- a/example-project/internal/platform/flag/flag_test.go
+++ b/example-project/internal/platform/flag/flag_test.go
@@ -84,7 +84,7 @@ func TestApply(t *testing.T) {
 		Host        string        `default:"mongo:27017/gotraining" flag:"h"`
 		Insecure    bool          `flag:"i"`
 	}
-	osArgs := []string{"./sales-api", "-i", "-a", "0.0.1.1:5000", "--web_batchsize", "300", "--dialtimeout", "10s"}
+	osArgs := []string{"./web-api", "-i", "-a", "0.0.1.1:5000", "--web_batchsize", "300", "--dialtimeout", "10s"}
 	expected := `{"Web":{"APIHost":"0.0.1.1:5000","BatchSize":300,"ReadTimeout":0},"DialTimeout":10000000000,"Host":"","Insecure":true}`
 
 	t.Log("Given the need to validate we can apply overrides a struct value.")
diff --git a/example-project/internal/product/product_test.go b/example-project/internal/product/product_test.go
deleted file mode 100644
index 0fdfb20..0000000
--- a/example-project/internal/product/product_test.go
+++ /dev/null
@@ -1,129 +0,0 @@
-package product_test
-
-import (
-	"os"
-	"testing"
-	"time"
-
-	"geeks-accelerator/oss/saas-starter-kit/example-project/internal/platform/tests"
-	"geeks-accelerator/oss/saas-starter-kit/example-project/internal/product"
-	"github.com/google/go-cmp/cmp"
-	"github.com/pkg/errors"
-)
-
-var test *tests.Test
-
-// TestMain is the entry point for testing.
-func TestMain(m *testing.M) {
-	os.Exit(testMain(m))
-}
-
-func testMain(m *testing.M) int {
-	test = tests.New()
-	defer test.TearDown()
-	return m.Run()
-}
-
-// TestProduct validates the full set of CRUD operations on Product values.
-func TestProduct(t *testing.T) {
-	defer tests.Recover(t)
-
-	t.Log("Given the need to work with Product records.")
-	{
-		t.Log("\tWhen handling a single Product.")
-		{
-			ctx := tests.Context()
-
-			dbConn := test.MasterDB.Copy()
-			defer dbConn.Close()
-
-			np := product.NewProduct{
-				Name:     "Comic Books",
-				Cost:     25,
-				Quantity: 60,
-			}
-
-			p, err := product.Create(ctx, dbConn, &np, time.Now().UTC())
-			if err != nil {
-				t.Fatalf("\t%s\tShould be able to create a product : %s.", tests.Failed, err)
-			}
-			t.Logf("\t%s\tShould be able to create a product.", tests.Success)
-
-			savedP, err := product.Retrieve(ctx, dbConn, p.ID.Hex())
-			if err != nil {
-				t.Fatalf("\t%s\tShould be able to retrieve product by ID: %s.", tests.Failed, err)
-			}
-			t.Logf("\t%s\tShould be able to retrieve product by ID.", tests.Success)
-
-			if diff := cmp.Diff(p, savedP); diff != "" {
-				t.Fatalf("\t%s\tShould get back the same product. Diff:\n%s", tests.Failed, diff)
-			}
-			t.Logf("\t%s\tShould get back the same product.", tests.Success)
-
-			upd := product.UpdateProduct{
-				Name:     tests.StringPointer("Comics"),
-				Cost:     tests.IntPointer(50),
-				Quantity: tests.IntPointer(40),
-			}
-
-			if err := product.Update(ctx, dbConn, p.ID.Hex(), upd, time.Now().UTC()); err != nil {
-				t.Fatalf("\t%s\tShould be able to update product : %s.", tests.Failed, err)
-			}
-			t.Logf("\t%s\tShould be able to update product.", tests.Success)
-
-			savedP, err = product.Retrieve(ctx, dbConn, p.ID.Hex())
-			if err != nil {
-				t.Fatalf("\t%s\tShould be able to retrieve updated product : %s.", tests.Failed, err)
-			}
-			t.Logf("\t%s\tShould be able to retrieve updated product.", tests.Success)
-
-			// Build a product matching what we expect to see. We just use the
-			// modified time from the database.
-			want := &product.Product{
-				ID:           p.ID,
-				Name:         *upd.Name,
-				Cost:         *upd.Cost,
-				Quantity:     *upd.Quantity,
-				DateCreated:  p.DateCreated,
-				DateModified: savedP.DateModified,
-			}
-
-			if diff := cmp.Diff(want, savedP); diff != "" {
-				t.Fatalf("\t%s\tShould get back the same product. Diff:\n%s", tests.Failed, diff)
-			}
-			t.Logf("\t%s\tShould get back the same product.", tests.Success)
-
-			upd = product.UpdateProduct{
-				Name: tests.StringPointer("Graphic Novels"),
-			}
-
-			if err := product.Update(ctx, dbConn, p.ID.Hex(), upd, time.Now().UTC()); err != nil {
-				t.Fatalf("\t%s\tShould be able to update just some fields of product : %s.", tests.Failed, err)
-			}
-			t.Logf("\t%s\tShould be able to update just some fields of product.", tests.Success)
-
-			savedP, err = product.Retrieve(ctx, dbConn, p.ID.Hex())
-			if err != nil {
-				t.Fatalf("\t%s\tShould be able to retrieve updated product : %s.", tests.Failed, err)
-			}
-			t.Logf("\t%s\tShould be able to retrieve updated product.", tests.Success)
-
-			if savedP.Name != *upd.Name {
-				t.Fatalf("\t%s\tShould be able to see updated Name field : got %q want %q.", tests.Failed, savedP.Name, *upd.Name)
-			} else {
-				t.Logf("\t%s\tShould be able to see updated Name field.", tests.Success)
-			}
-
-			if err := product.Delete(ctx, dbConn, p.ID.Hex()); err != nil {
-				t.Fatalf("\t%s\tShould be able to delete product : %s.", tests.Failed, err)
-			}
-			t.Logf("\t%s\tShould be able to delete product.", tests.Success)
-
-			savedP, err = product.Retrieve(ctx, dbConn, p.ID.Hex())
-			if errors.Cause(err) != product.ErrNotFound {
-				t.Fatalf("\t%s\tShould NOT be able to retrieve deleted product : %s.", tests.Failed, err)
-			}
-			t.Logf("\t%s\tShould NOT be able to retrieve deleted product.", tests.Success)
-		}
-	}
-}
diff --git a/example-project/internal/product/models.go b/example-project/internal/project/models.go
similarity index 74%
rename from example-project/internal/product/models.go
rename to example-project/internal/project/models.go
index e398aeb..f343f12 100644
--- a/example-project/internal/product/models.go
+++ b/example-project/internal/project/models.go
@@ -1,4 +1,4 @@
-package product
+package project
 
 import (
 	"time"
@@ -6,37 +6,37 @@ import (
 	"gopkg.in/mgo.v2/bson"
 )
 
-// Product is an item we sell.
-type Product struct {
+// Project is an item we sell.
+type Project struct {
 	ID           bson.ObjectId `bson:"_id" json:"id"`                      // Unique identifier.
-	Name         string        `bson:"name" json:"name"`                   // Display name of the product.
+	Name         string        `bson:"name" json:"name"`                   // Display name of the project.
 	Cost         int           `bson:"cost" json:"cost"`                   // Price for one item in cents.
 	Quantity     int           `bson:"quantity" json:"quantity"`           // Original number of items available.
-	DateCreated  time.Time     `bson:"date_created" json:"date_created"`   // When the product was added.
-	DateModified time.Time     `bson:"date_modified" json:"date_modified"` // When the product record was lost modified.
+	DateCreated  time.Time     `bson:"date_created" json:"date_created"`   // When the project was added.
+	DateModified time.Time     `bson:"date_modified" json:"date_modified"` // When the project record was lost modified.
 }
 
-// NewProduct is what we require from clients when adding a Product.
-type NewProduct struct {
+// NewProject is what we require from clients when adding a Project.
+type NewProject struct {
 	Name     string `json:"name" validate:"required"`
 	Cost     int    `json:"cost" validate:"required,gte=0"`
 	Quantity int    `json:"quantity" validate:"required,gte=1"`
 }
 
-// UpdateProduct defines what information may be provided to modify an
-// existing Product. All fields are optional so clients can send just the
+// UpdateProject defines what information may be provided to modify an
+// existing Project. All fields are optional so clients can send just the
 // fields they want changed. It uses pointer fields so we can differentiate
 // between a field that was not provided and a field that was provided as
 // explicitly blank. Normally we do not want to use pointers to basic types but
 // we make exceptions around marshalling/unmarshalling.
-type UpdateProduct struct {
+type UpdateProject struct {
 	Name     *string `json:"name"`
 	Cost     *int    `json:"cost" validate:"omitempty,gte=0"`
 	Quantity *int    `json:"quantity" validate:"omitempty,gte=1"`
 }
 
 // Sale represents a transaction where we sold some quantity of a
-// Product.
+// Project.
 type Sale struct{}
 
 // NewSale defines what we require when creating a Sale record.
diff --git a/example-project/internal/product/product.go b/example-project/internal/project/project.go
similarity index 63%
rename from example-project/internal/product/product.go
rename to example-project/internal/project/project.go
index f1a7810..4e1e9d8 100644
--- a/example-project/internal/product/product.go
+++ b/example-project/internal/project/project.go
@@ -1,4 +1,4 @@
-package product
+package project
 
 import (
 	"context"
@@ -12,7 +12,7 @@ import (
 	"gopkg.in/mgo.v2/bson"
 )
 
-const productsCollection = "products"
+const projectsCollection = "projects"
 
 var (
 	// ErrNotFound abstracts the mgo not found error.
@@ -22,26 +22,26 @@ var (
 	ErrInvalidID = errors.New("ID is not in its proper form")
 )
 
-// List retrieves a list of existing products from the database.
-func List(ctx context.Context, dbConn *db.DB) ([]Product, error) {
-	ctx, span := trace.StartSpan(ctx, "internal.product.List")
+// List retrieves a list of existing projects from the database.
+func List(ctx context.Context, dbConn *db.DB) ([]Project, error) {
+	ctx, span := trace.StartSpan(ctx, "internal.project.List")
 	defer span.End()
 
-	p := []Product{}
+	p := []Project{}
 
 	f := func(collection *mgo.Collection) error {
 		return collection.Find(nil).All(&p)
 	}
-	if err := dbConn.Execute(ctx, productsCollection, f); err != nil {
-		return nil, errors.Wrap(err, "db.products.find()")
+	if err := dbConn.Execute(ctx, projectsCollection, f); err != nil {
+		return nil, errors.Wrap(err, "db.projects.find()")
 	}
 
 	return p, nil
 }
 
-// Retrieve gets the specified product from the database.
-func Retrieve(ctx context.Context, dbConn *db.DB, id string) (*Product, error) {
-	ctx, span := trace.StartSpan(ctx, "internal.product.Retrieve")
+// Retrieve gets the specified project from the database.
+func Retrieve(ctx context.Context, dbConn *db.DB, id string) (*Project, error) {
+	ctx, span := trace.StartSpan(ctx, "internal.project.Retrieve")
 	defer span.End()
 
 	if !bson.IsObjectIdHex(id) {
@@ -50,30 +50,30 @@ func Retrieve(ctx context.Context, dbConn *db.DB, id string) (*Product, error) {
 
 	q := bson.M{"_id": bson.ObjectIdHex(id)}
 
-	var p *Product
+	var p *Project
 	f := func(collection *mgo.Collection) error {
 		return collection.Find(q).One(&p)
 	}
-	if err := dbConn.Execute(ctx, productsCollection, f); err != nil {
+	if err := dbConn.Execute(ctx, projectsCollection, f); err != nil {
 		if err == mgo.ErrNotFound {
 			return nil, ErrNotFound
 		}
-		return nil, errors.Wrap(err, fmt.Sprintf("db.products.find(%s)", db.Query(q)))
+		return nil, errors.Wrap(err, fmt.Sprintf("db.projects.find(%s)", db.Query(q)))
 	}
 
 	return p, nil
 }
 
-// Create inserts a new product into the database.
-func Create(ctx context.Context, dbConn *db.DB, cp *NewProduct, now time.Time) (*Product, error) {
-	ctx, span := trace.StartSpan(ctx, "internal.product.Create")
+// Create inserts a new project into the database.
+func Create(ctx context.Context, dbConn *db.DB, cp *NewProject, now time.Time) (*Project, error) {
+	ctx, span := trace.StartSpan(ctx, "internal.project.Create")
 	defer span.End()
 
 	// Mongo truncates times to milliseconds when storing. We and do the same
 	// here so the value we return is consistent with what we store.
 	now = now.Truncate(time.Millisecond)
 
-	p := Product{
+	p := Project{
 		ID:           bson.NewObjectId(),
 		Name:         cp.Name,
 		Cost:         cp.Cost,
@@ -85,16 +85,16 @@ func Create(ctx context.Context, dbConn *db.DB, cp *NewProduct, now time.Time) (
 	f := func(collection *mgo.Collection) error {
 		return collection.Insert(&p)
 	}
-	if err := dbConn.Execute(ctx, productsCollection, f); err != nil {
-		return nil, errors.Wrap(err, fmt.Sprintf("db.products.insert(%s)", db.Query(&p)))
+	if err := dbConn.Execute(ctx, projectsCollection, f); err != nil {
+		return nil, errors.Wrap(err, fmt.Sprintf("db.projects.insert(%s)", db.Query(&p)))
 	}
 
 	return &p, nil
 }
 
-// Update replaces a product document in the database.
-func Update(ctx context.Context, dbConn *db.DB, id string, upd UpdateProduct, now time.Time) error {
-	ctx, span := trace.StartSpan(ctx, "internal.product.Update")
+// Update replaces a project document in the database.
+func Update(ctx context.Context, dbConn *db.DB, id string, upd UpdateProject, now time.Time) error {
+	ctx, span := trace.StartSpan(ctx, "internal.project.Update")
 	defer span.End()
 
 	if !bson.IsObjectIdHex(id) {
@@ -126,7 +126,7 @@ func Update(ctx context.Context, dbConn *db.DB, id string, upd UpdateProduct, no
 	f := func(collection *mgo.Collection) error {
 		return collection.Update(q, m)
 	}
-	if err := dbConn.Execute(ctx, productsCollection, f); err != nil {
+	if err := dbConn.Execute(ctx, projectsCollection, f); err != nil {
 		if err == mgo.ErrNotFound {
 			return ErrNotFound
 		}
@@ -136,9 +136,9 @@ func Update(ctx context.Context, dbConn *db.DB, id string, upd UpdateProduct, no
 	return nil
 }
 
-// Delete removes a product from the database.
+// Delete removes a project from the database.
 func Delete(ctx context.Context, dbConn *db.DB, id string) error {
-	ctx, span := trace.StartSpan(ctx, "internal.product.Delete")
+	ctx, span := trace.StartSpan(ctx, "internal.project.Delete")
 	defer span.End()
 
 	if !bson.IsObjectIdHex(id) {
@@ -150,11 +150,11 @@ func Delete(ctx context.Context, dbConn *db.DB, id string) error {
 	f := func(collection *mgo.Collection) error {
 		return collection.Remove(q)
 	}
-	if err := dbConn.Execute(ctx, productsCollection, f); err != nil {
+	if err := dbConn.Execute(ctx, projectsCollection, f); err != nil {
 		if err == mgo.ErrNotFound {
 			return ErrNotFound
 		}
-		return errors.Wrap(err, fmt.Sprintf("db.products.remove(%v)", q))
+		return errors.Wrap(err, fmt.Sprintf("db.projects.remove(%v)", q))
 	}
 
 	return nil
diff --git a/example-project/internal/project/project_test.go b/example-project/internal/project/project_test.go
new file mode 100644
index 0000000..3b0f482
--- /dev/null
+++ b/example-project/internal/project/project_test.go
@@ -0,0 +1,129 @@
+package project_test
+
+import (
+	"os"
+	"testing"
+	"time"
+
+	"geeks-accelerator/oss/saas-starter-kit/example-project/internal/platform/tests"
+	"geeks-accelerator/oss/saas-starter-kit/example-project/internal/project"
+	"github.com/google/go-cmp/cmp"
+	"github.com/pkg/errors"
+)
+
+var test *tests.Test
+
+// TestMain is the entry point for testing.
+func TestMain(m *testing.M) {
+	os.Exit(testMain(m))
+}
+
+func testMain(m *testing.M) int {
+	test = tests.New()
+	defer test.TearDown()
+	return m.Run()
+}
+
+// TestProject validates the full set of CRUD operations on Project values.
+func TestProject(t *testing.T) {
+	defer tests.Recover(t)
+
+	t.Log("Given the need to work with Project records.")
+	{
+		t.Log("\tWhen handling a single Project.")
+		{
+			ctx := tests.Context()
+
+			dbConn := test.MasterDB.Copy()
+			defer dbConn.Close()
+
+			np := project.NewProject{
+				Name:     "Comic Books",
+				Cost:     25,
+				Quantity: 60,
+			}
+
+			p, err := project.Create(ctx, dbConn, &np, time.Now().UTC())
+			if err != nil {
+				t.Fatalf("\t%s\tShould be able to create a project : %s.", tests.Failed, err)
+			}
+			t.Logf("\t%s\tShould be able to create a project.", tests.Success)
+
+			savedP, err := project.Retrieve(ctx, dbConn, p.ID.Hex())
+			if err != nil {
+				t.Fatalf("\t%s\tShould be able to retrieve project by ID: %s.", tests.Failed, err)
+			}
+			t.Logf("\t%s\tShould be able to retrieve project by ID.", tests.Success)
+
+			if diff := cmp.Diff(p, savedP); diff != "" {
+				t.Fatalf("\t%s\tShould get back the same project. Diff:\n%s", tests.Failed, diff)
+			}
+			t.Logf("\t%s\tShould get back the same project.", tests.Success)
+
+			upd := project.UpdateProject{
+				Name:     tests.StringPointer("Comics"),
+				Cost:     tests.IntPointer(50),
+				Quantity: tests.IntPointer(40),
+			}
+
+			if err := project.Update(ctx, dbConn, p.ID.Hex(), upd, time.Now().UTC()); err != nil {
+				t.Fatalf("\t%s\tShould be able to update project : %s.", tests.Failed, err)
+			}
+			t.Logf("\t%s\tShould be able to update project.", tests.Success)
+
+			savedP, err = project.Retrieve(ctx, dbConn, p.ID.Hex())
+			if err != nil {
+				t.Fatalf("\t%s\tShould be able to retrieve updated project : %s.", tests.Failed, err)
+			}
+			t.Logf("\t%s\tShould be able to retrieve updated project.", tests.Success)
+
+			// Build a project matching what we expect to see. We just use the
+			// modified time from the database.
+			want := &project.Project{
+				ID:           p.ID,
+				Name:         *upd.Name,
+				Cost:         *upd.Cost,
+				Quantity:     *upd.Quantity,
+				DateCreated:  p.DateCreated,
+				DateModified: savedP.DateModified,
+			}
+
+			if diff := cmp.Diff(want, savedP); diff != "" {
+				t.Fatalf("\t%s\tShould get back the same project. Diff:\n%s", tests.Failed, diff)
+			}
+			t.Logf("\t%s\tShould get back the same project.", tests.Success)
+
+			upd = project.UpdateProject{
+				Name: tests.StringPointer("Graphic Novels"),
+			}
+
+			if err := project.Update(ctx, dbConn, p.ID.Hex(), upd, time.Now().UTC()); err != nil {
+				t.Fatalf("\t%s\tShould be able to update just some fields of project : %s.", tests.Failed, err)
+			}
+			t.Logf("\t%s\tShould be able to update just some fields of project.", tests.Success)
+
+			savedP, err = project.Retrieve(ctx, dbConn, p.ID.Hex())
+			if err != nil {
+				t.Fatalf("\t%s\tShould be able to retrieve updated project : %s.", tests.Failed, err)
+			}
+			t.Logf("\t%s\tShould be able to retrieve updated project.", tests.Success)
+
+			if savedP.Name != *upd.Name {
+				t.Fatalf("\t%s\tShould be able to see updated Name field : got %q want %q.", tests.Failed, savedP.Name, *upd.Name)
+			} else {
+				t.Logf("\t%s\tShould be able to see updated Name field.", tests.Success)
+			}
+
+			if err := project.Delete(ctx, dbConn, p.ID.Hex()); err != nil {
+				t.Fatalf("\t%s\tShould be able to delete project : %s.", tests.Failed, err)
+			}
+			t.Logf("\t%s\tShould be able to delete project.", tests.Success)
+
+			savedP, err = project.Retrieve(ctx, dbConn, p.ID.Hex())
+			if errors.Cause(err) != project.ErrNotFound {
+				t.Fatalf("\t%s\tShould NOT be able to retrieve deleted project : %s.", tests.Failed, err)
+			}
+			t.Logf("\t%s\tShould NOT be able to retrieve deleted project.", tests.Success)
+		}
+	}
+}
diff --git a/example-project/makefile b/example-project/makefile
index 21378a7..e51c7ef 100644
--- a/example-project/makefile
+++ b/example-project/makefile
@@ -1,6 +1,6 @@
 SHELL := /bin/bash
 
-all: keys sales-api metrics tracer
+all: keys web-api metrics tracer
 
 keys:
 	go run ./cmd/sales-admin/main.go --cmd keygen
@@ -8,10 +8,10 @@ keys:
 admin:
 	go run ./cmd/sales-admin/main.go --cmd useradd --user_email admin@example.com --user_password gophers
 
-sales-api:
+web-api:
 	docker build \
-		-t gcr.io/sales-api/sales-api-amd64:1.0 \
-		--build-arg PACKAGE_NAME=sales-api \
+		-t gcr.io/web-api/web-api-amd64:1.0 \
+		--build-arg PACKAGE_NAME=web-api \
 		--build-arg VCS_REF=`git rev-parse HEAD` \
 		--build-arg BUILD_DATE=`date -u +”%Y-%m-%dT%H:%M:%SZ”` \
 		.
@@ -19,7 +19,7 @@ sales-api:
 
 metrics:
 	docker build \
-		-t gcr.io/sales-api/metrics-amd64:1.0 \
+		-t gcr.io/web-api/metrics-amd64:1.0 \
 		--build-arg PACKAGE_NAME=metrics \
 		--build-arg PACKAGE_PREFIX=sidecar/ \
 		--build-arg VCS_REF=`git rev-parse HEAD` \
@@ -28,9 +28,8 @@ metrics:
 	docker system prune -f
 
 tracer:
-	cd "$$GOPATH/src/geeks-accelerator/oss/saas-starter-kit/example-project"
 	docker build \
-		-t gcr.io/sales-api/tracer-amd64:1.0 \
+		-t gcr.io/web-api/tracer-amd64:1.0 \
 		--build-arg PACKAGE_NAME=tracer \
 		--build-arg PACKAGE_PREFIX=sidecar/ \
 		--build-arg VCS_REF=`git rev-parse HEAD` \
@@ -61,27 +60,27 @@ remove-all:
 # GKE
 
 config:
-	@echo Setting environment for sales-api
-	gcloud config set project sales-api
+	@echo Setting environment for web-api
+	gcloud config set project web-api
 	gcloud config set compute/zone us-central1-b
 	gcloud auth configure-docker
 	@echo ======================================================================
 
 project:
-	gcloud projects create sales-api
-	gcloud beta billing projects link sales-api --billing-account=$(ACCOUNT_ID)
+	gcloud projects create web-api
+	gcloud beta billing projects link web-api --billing-account=$(ACCOUNT_ID)
 	gcloud services enable container.googleapis.com
 	@echo ======================================================================
 
 cluster:
-	gcloud container clusters create sales-api-cluster --num-nodes=2 --machine-type=n1-standard-2
+	gcloud container clusters create web-api-cluster --num-nodes=2 --machine-type=n1-standard-2
 	gcloud compute instances list
 	@echo ======================================================================
 
 upload:
-	docker push gcr.io/sales-api/sales-api-amd64:1.0
-	docker push gcr.io/sales-api/metrics-amd64:1.0
-	docker push gcr.io/sales-api/tracer-amd64:1.0
+	docker push gcr.io/web-api/web-api-amd64:1.0
+	docker push gcr.io/web-api/metrics-amd64:1.0
+	docker push gcr.io/web-api/tracer-amd64:1.0
 	@echo ======================================================================
 
 database:
@@ -90,8 +89,8 @@ database:
 	@echo ======================================================================
 
 services:
-	kubectl create -f gke-deploy-sales-api.yaml
-	kubectl expose -f gke-expose-sales-api.yaml --type=LoadBalancer
+	kubectl create -f gke-deploy-web-api.yaml
+	kubectl expose -f gke-expose-web-api.yaml --type=LoadBalancer
 	@echo ======================================================================
 
 shell:
@@ -102,15 +101,15 @@ status:
 	gcloud container clusters list
 	kubectl get nodes
 	kubectl get pods
-	kubectl get services sales-api
+	kubectl get services web-api
 	@echo ======================================================================
 
 delete:
-	kubectl delete services sales-api
-	kubectl delete deployment sales-api	
-	gcloud container clusters delete sales-api-cluster
-	gcloud projects delete sales-api
-	docker image remove gcr.io/sales-api/sales-api-amd64:1.0
-	docker image remove gcr.io/sales-api/metrics-amd64:1.0
-	docker image remove gcr.io/sales-api/tracer-amd64:1.0
+	kubectl delete services web-api
+	kubectl delete deployment web-api	
+	gcloud container clusters delete web-api-cluster
+	gcloud projects delete web-api
+	docker image remove gcr.io/web-api/web-api-amd64:1.0
+	docker image remove gcr.io/web-api/metrics-amd64:1.0
+	docker image remove gcr.io/web-api/tracer-amd64:1.0
 	@echo ======================================================================