diff --git a/.travis.yml b/.travis.yml
index e8ff9ac29..6e9b26001 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -27,6 +27,6 @@ deploy:
   local_dir: ./dist/goreleaser.github.io
   target_branch: master
   on:
-    tags: true
+    master: true
 notifications:
   email: false