diff --git a/.gitignore b/.gitignore
index 3f1e75f10..d8e6f606b 100644
--- a/.gitignore
+++ b/.gitignore
@@ -1,4 +1,3 @@
-dist
-releasr
+dist/
 vendor
 releaser
diff --git a/clients/github.go b/clients/github.go
new file mode 100644
index 000000000..45807ad3f
--- /dev/null
+++ b/clients/github.go
@@ -0,0 +1,16 @@
+package clients
+
+import (
+	"context"
+
+	"github.com/google/go-github/github"
+	"golang.org/x/oauth2"
+)
+
+func Github(token string) *github.Client {
+	ts := oauth2.StaticTokenSource(
+		&oauth2.Token{AccessToken: token},
+	)
+	tc := oauth2.NewClient(context.Background(), ts)
+	return github.NewClient(tc)
+}
diff --git a/config/.test/1/LICENSE.md b/config/.test/1/LICENSE.md
deleted file mode 100644
index e69de29bb..000000000
diff --git a/config/.test/1/README.md b/config/.test/1/README.md
deleted file mode 100644
index e69de29bb..000000000
diff --git a/config/.test/2/LICENCE.md b/config/.test/2/LICENCE.md
deleted file mode 100644
index e69de29bb..000000000
diff --git a/config/.test/2/README.md b/config/.test/2/README.md
deleted file mode 100644
index e69de29bb..000000000
diff --git a/config/.test/3/LICENCE.txt b/config/.test/3/LICENCE.txt
deleted file mode 100644
index e69de29bb..000000000
diff --git a/config/.test/3/README.txt b/config/.test/3/README.txt
deleted file mode 100644
index e69de29bb..000000000
diff --git a/config/.test/4/LICENCE b/config/.test/4/LICENCE
deleted file mode 100644
index e69de29bb..000000000
diff --git a/config/.test/5/CHANGELOG b/config/.test/5/CHANGELOG
deleted file mode 100644
index e69de29bb..000000000
diff --git a/config/.test/5/CHANGELOG.md b/config/.test/5/CHANGELOG.md
deleted file mode 100644
index e69de29bb..000000000
diff --git a/config/archive_config.go b/config/archive_config.go
deleted file mode 100644
index c9fc6b761..000000000
--- a/config/archive_config.go
+++ /dev/null
@@ -1,45 +0,0 @@
-package config
-
-import (
-	"bytes"
-	"html/template"
-)
-
-// ArchiveConfig config used for the archive
-type ArchiveConfig struct {
-	Format       string
-	NameTemplate string `yaml:"name_template"`
-	Replacements map[string]string
-}
-
-type archiveNameData struct {
-	Os         string
-	Arch       string
-	Version    string
-	BinaryName string
-}
-
-// ArchiveName following the given template
-func (config ProjectConfig) ArchiveName(goos, goarch string) (string, error) {
-	var data = archiveNameData{
-		Os:         replace(config.Archive.Replacements, goos),
-		Arch:       replace(config.Archive.Replacements, goarch),
-		Version:    config.Git.CurrentTag,
-		BinaryName: config.BinaryName,
-	}
-	var out bytes.Buffer
-	t, err := template.New(data.BinaryName).Parse(config.Archive.NameTemplate)
-	if err != nil {
-		return "", err
-	}
-	err = t.Execute(&out, data)
-	return out.String(), err
-}
-
-func replace(replacements map[string]string, original string) string {
-	result := replacements[original]
-	if result == "" {
-		return original
-	}
-	return result
-}
diff --git a/config/archive_config_test.go b/config/archive_config_test.go
deleted file mode 100644
index 9fb929651..000000000
--- a/config/archive_config_test.go
+++ /dev/null
@@ -1,27 +0,0 @@
-package config
-
-import (
-	"testing"
-
-	"github.com/stretchr/testify/assert"
-)
-
-func TestNameTemplate(t *testing.T) {
-	assert := assert.New(t)
-	var config = ProjectConfig{
-		BinaryName: "test",
-		Git: GitInfo{
-			CurrentTag: "v1.2.3",
-		},
-		Archive: ArchiveConfig{
-			NameTemplate: "{{.BinaryName}}_{{.Os}}_{{.Arch}}_{{.Version}}",
-			Replacements: map[string]string{
-				"darwin": "Darwin",
-				"amd64":  "x86_64",
-			},
-		},
-	}
-	name, err := config.ArchiveName("darwin", "amd64")
-	assert.NoError(err)
-	assert.Equal("test_Darwin_x86_64_v1.2.3", name)
-}
diff --git a/config/config.go b/config/config.go
index da31b4eb2..e123a083f 100644
--- a/config/config.go
+++ b/config/config.go
@@ -1,23 +1,15 @@
 package config
 
 import (
-	"errors"
 	"io/ioutil"
-	"os"
-	"path"
-	"path/filepath"
 
-	"github.com/goreleaser/releaser/config/git"
 	yaml "gopkg.in/yaml.v1"
 )
 
-var filePatterns = []string{"LICENCE*", "LICENSE*", "README*", "CHANGELOG*"}
-
 // Homebrew contains the brew section
 type Homebrew struct {
 	Repo    string
 	Folder  string
-	Token   string `yaml:"-"`
 	Caveats string
 }
 
@@ -29,11 +21,11 @@ type BuildConfig struct {
 	Ldflags string
 }
 
-// GitInfo includes tags and diffs used in some point
-type GitInfo struct {
-	CurrentTag  string
-	PreviousTag string
-	Diff        string
+// ArchiveConfig config used for the archive
+type ArchiveConfig struct {
+	Format       string
+	NameTemplate string `yaml:"name_template"`
+	Replacements map[string]string
 }
 
 // ProjectConfig includes all project configuration
@@ -42,9 +34,7 @@ type ProjectConfig struct {
 	BinaryName string `yaml:"binary_name"`
 	Files      []string
 	Brew       Homebrew
-	Token      string `yaml:"-"`
 	Build      BuildConfig
-	Git        GitInfo `yaml:"-"`
 	Archive    ArchiveConfig
 }
 
@@ -54,123 +44,6 @@ func Load(file string) (config ProjectConfig, err error) {
 	if err != nil {
 		return config, err
 	}
-	if err := yaml.Unmarshal(data, &config); err != nil {
-		return config, err
-	}
-	config.fillBasicData()
-	if err := config.fillFiles(); err != nil {
-		return config, err
-	}
-	if err := config.fillGitData(); err != nil {
-		return config, err
-	}
-	return config, config.validate()
-}
-
-func (config *ProjectConfig) validate() (err error) {
-	if config.BinaryName == "" {
-		return errors.New("missing binary_name")
-	}
-	if config.Repo == "" {
-		return errors.New("missing repo")
-	}
-	return
-}
-
-func (config *ProjectConfig) fillFiles() (err error) {
-	if len(config.Files) != 0 {
-		return
-	}
-	config.Files = []string{}
-	for _, pattern := range filePatterns {
-		matches, err := globPath(pattern)
-		if err != nil {
-			return err
-		}
-
-		config.Files = append(config.Files, matches...)
-	}
-	return
-}
-
-func (config *ProjectConfig) fillBasicData() {
-	if config.Token == "" {
-		config.Token = os.Getenv("GITHUB_TOKEN")
-	}
-	if config.Brew.Repo != "" {
-		config.Brew.Token = config.Token
-	}
-	if config.Build.Main == "" {
-		config.Build.Main = "main.go"
-	}
-	if len(config.Build.Oses) == 0 {
-		config.Build.Oses = []string{"linux", "darwin"}
-	}
-	if len(config.Build.Arches) == 0 {
-		config.Build.Arches = []string{"amd64", "386"}
-	}
-	if config.Build.Ldflags == "" {
-		config.Build.Ldflags = "-s -w"
-	}
-	if config.Archive.NameTemplate == "" {
-		config.Archive.NameTemplate = "{{.BinaryName}}_{{.Os}}_{{.Arch}}"
-	}
-	if config.Archive.Format == "" {
-		config.Archive.Format = "tar.gz"
-	}
-	if len(config.Archive.Replacements) == 0 {
-		config.Archive.Replacements = map[string]string{
-			"darwin":  "Darwin",
-			"linux":   "Linux",
-			"freebsd": "FreeBSD",
-			"openbsd": "OpenBSD",
-			"netbsd":  "NetBSD",
-			"windows": "Windows",
-			"386":     "i386",
-			"amd64":   "x86_64",
-		}
-	}
-}
-
-func (config *ProjectConfig) fillGitData() (err error) {
-	tag, err := git.CurrentTag()
-	if err != nil {
-		return
-	}
-	previous, err := git.PreviousTag(tag)
-	if err != nil {
-		return
-	}
-	log, err := git.Log(previous, tag)
-	if err != nil {
-		return
-	}
-
-	config.Git.CurrentTag = tag
-	config.Git.PreviousTag = previous
-	config.Git.Diff = log
-	return
-}
-
-func globPath(p string) (m []string, err error) {
-	var cwd string
-	var dirs []string
-
-	if cwd, err = os.Getwd(); err != nil {
-		return
-	}
-
-	fp := path.Join(cwd, p)
-
-	if dirs, err = filepath.Glob(fp); err != nil {
-		return
-	}
-
-	// Normalise to avoid nested dirs in tarball
-	for _, dir := range dirs {
-		_, f := filepath.Split(dir)
-		m = append(m, f)
-	}
-
+	err = yaml.Unmarshal(data, &config)
 	return
 }
diff --git a/config/config_test.go b/config/config_test.go
deleted file mode 100644
index 0cdad4a76..000000000
--- a/config/config_test.go
+++ /dev/null
@@ -1,91 +0,0 @@
-package config
-
-import (
-	"os"
-	"testing"
-
-	"github.com/stretchr/testify/assert"
-)
-
-func TestFillBasicData(t *testing.T) {
-	assert := assert.New(t)
-	config := ProjectConfig{}
-	config.fillBasicData()
-
-	assert.Equal("main.go", config.Build.Main)
-	assert.Equal("tar.gz", config.Archive.Format)
-	assert.Contains(config.Build.Oses, "darwin")
-	assert.Contains(config.Build.Oses, "linux")
-	assert.Contains(config.Build.Arches, "386")
-	assert.Contains(config.Build.Arches, "amd64")
-}
-
-func TestFillFilesMissingFiles(t *testing.T) {
-	assert := assert.New(t)
-	config := ProjectConfig{}
-	err := config.fillFiles()
-
-	assert.NoError(err)
-	assert.Equal([]string{}, config.Files)
-}
-
-func TestFillFilesUSENMarkdown(t *testing.T) {
-	assertFiles(t, "./.test/1", []string{"LICENSE.md", "README.md"})
-}
-
-func TestFillFilesRealENMarkdown(t *testing.T) {
-	assertFiles(t, "./.test/2", []string{"LICENCE.md", "README.md"})
-}
-
-func TestFillFilesArbitratryENTXT(t *testing.T) {
-	assertFiles(t, "./.test/3", []string{"LICENCE.txt", "README.txt"})
-}
-
-func TestFillFilesArbitratryENNoSuffix(t *testing.T) {
-	assertFiles(t, "./.test/4", []string{"LICENCE"})
-}
-
-func TestFillFilesChangelog(t *testing.T) {
-	assertFiles(t, "./.test/5", []string{"CHANGELOG", "CHANGELOG.md"})
-}
-
-func TestValidadeMissingBinaryName(t *testing.T) {
-	assert := assert.New(t)
-
-	config := ProjectConfig{Repo: "asd/asd"}
-	assert.Error(config.validate())
-}
-
-func TestValidadeMissingRepo(t *testing.T) {
-	assert := assert.New(t)
-
-	config := ProjectConfig{BinaryName: "asd"}
-	assert.Error(config.validate())
-}
-
-func TestValidadeMinimalConfig(t *testing.T) {
-	assert := assert.New(t)
-
-	config := ProjectConfig{BinaryName: "asd", Repo: "asd/asd"}
-	assert.NoError(config.validate())
-}
-
-func assertFiles(t *testing.T, dir string, files []string) {
-	assert := assert.New(t)
-
-	cwd, _ := os.Getwd()
-	if err := os.Chdir(dir); err != nil {
-		panic(err)
-	}
-	defer func() {
-		if err := os.Chdir(cwd); err != nil {
-			panic(err)
-		}
-	}()
-
-	config := ProjectConfig{}
-	err := config.fillFiles()
-
-	assert.NoError(err)
-	assert.Equal(files, config.Files)
-}
diff --git a/context/context.go b/context/context.go
new file mode 100644
index 000000000..415f929dd
--- /dev/null
+++ b/context/context.go
@@ -0,0 +1,30 @@
+package context
+
+import "github.com/goreleaser/releaser/config"
+
+// GitInfo includes tags and diffs used in some point
+type GitInfo struct {
+	CurrentTag  string
+	PreviousTag string
+	Diff        string
+}
+
+type Repo struct {
+	Owner, Name string
+}
+
+type Context struct {
+	Config   *config.ProjectConfig
+	Token    *string
+	Git      *GitInfo
+	Repo     *Repo
+	BrewRepo *Repo
+	Archives map[string]string
+}
+
+func New(config config.ProjectConfig) *Context {
+	return &Context{
+		Config:   &config,
+		Archives: map[string]string{},
+	}
+}
diff --git a/main.go b/main.go
index e51ac7fb1..47a191fc9 100644
--- a/main.go
+++ b/main.go
@@ -5,17 +5,33 @@ import (
 	"os"
 
 	"github.com/goreleaser/releaser/config"
+	"github.com/goreleaser/releaser/context"
 	"github.com/goreleaser/releaser/pipeline"
 	"github.com/goreleaser/releaser/pipeline/brew"
 	"github.com/goreleaser/releaser/pipeline/build"
 	"github.com/goreleaser/releaser/pipeline/compress"
+	"github.com/goreleaser/releaser/pipeline/defaults"
+	"github.com/goreleaser/releaser/pipeline/env"
+	"github.com/goreleaser/releaser/pipeline/git"
 	"github.com/goreleaser/releaser/pipeline/release"
+	"github.com/goreleaser/releaser/pipeline/repos"
+	"github.com/goreleaser/releaser/pipeline/valid"
 	"github.com/urfave/cli"
 )
 
 var version = "master"
 
 var pipes = []pipeline.Pipe{
+	// load data, set defaults, etc...
+	defaults.Pipe{},
+	env.Pipe{},
+	git.Pipe{},
+	repos.Pipe{},
+
+	// validate
+	valid.Pipe{},
+
+	// real work
 	build.Pipe{},
 	compress.Pipe{},
 	release.Pipe{},
@@ -40,11 +56,15 @@ func main() {
 		if err != nil {
 			return cli.NewExitError(err.Error(), 1)
 		}
-		log.Println("Releasing", config.Git.CurrentTag, "...")
+		context := context.New(config)
+		log.SetFlags(0)
 		for _, pipe := range pipes {
-			if err := pipe.Run(config); err != nil {
-				return cli.NewExitError(pipe.Name()+" failed: "+err.Error(), 1)
+			log.Println(pipe.Description())
+			log.SetPrefix(" -> ")
+			if err := pipe.Run(context); err != nil {
+				return cli.NewExitError(err.Error(), 1)
 			}
+			log.SetPrefix("")
 		}
 		log.Println("Done!")
 		return
diff --git a/pipeline/brew/brew.go b/pipeline/brew/brew.go
index 69d329779..048fbf69e 100644
--- a/pipeline/brew/brew.go
+++ b/pipeline/brew/brew.go
@@ -2,17 +2,15 @@ package brew
 
 import (
 	"bytes"
-	"context"
 	"log"
 	"path/filepath"
 	"strings"
 	"text/template"
 
 	"github.com/google/go-github/github"
-	"github.com/goreleaser/releaser/config"
+	"github.com/goreleaser/releaser/clients"
+	"github.com/goreleaser/releaser/context"
 	"github.com/goreleaser/releaser/sha256sum"
-	"github.com/goreleaser/releaser/split"
-	"golang.org/x/oauth2"
 )
 
 const formulae = `class {{ .Name }} < Formula
@@ -43,25 +41,20 @@ type templateData struct {
 type Pipe struct{}
 
 // Name of the pipe
-func (Pipe) Name() string {
-	return "Homebrew"
+func (Pipe) Description() string {
+	return "Creating homebrew formulae..."
 }
 
 // Run the pipe
-func (Pipe) Run(config config.ProjectConfig) error {
-	if config.Brew.Repo == "" {
+func (Pipe) Run(ctx *context.Context) error {
+	if ctx.Config.Brew.Repo == "" {
 		return nil
 	}
-	ts := oauth2.StaticTokenSource(
-		&oauth2.Token{AccessToken: config.Token},
-	)
-	tc := oauth2.NewClient(context.Background(), ts)
-	client := github.NewClient(tc)
+	client := clients.Github(*ctx.Token)
+	path := filepath.Join(ctx.Config.Brew.Folder, ctx.Config.BinaryName+".rb")
 
-	owner, repo := split.OnSlash(config.Brew.Repo)
-	path := filepath.Join(config.Brew.Folder, config.BinaryName+".rb")
-	log.Println("Updating", path, "on", config.Brew.Repo, "...")
-	out, err := buildFormulae(config, client)
+	log.Println("Updating", path, "on", ctx.Config.Brew.Repo, "...")
+	out, err := buildFormulae(ctx, client)
 	if err != nil {
 		return err
 	}
@@ -72,9 +65,13 @@ func (Pipe) Run(config config.ProjectConfig) error {
 			Email: github.String("bot@goreleaser"),
 		},
 		Content: out.Bytes(),
-		Message: github.String(config.BinaryName + " version " + config.Git.CurrentTag),
+		Message: github.String(
+			ctx.Config.BinaryName + " version " + ctx.Git.CurrentTag,
+		),
 	}
 
+	owner := ctx.BrewRepo.Owner
+	repo := ctx.BrewRepo.Name
 	file, _, res, err := client.Repositories.GetContents(
 		owner, repo, path, &github.RepositoryContentGetOptions{},
 	)
@@ -87,8 +84,8 @@ func (Pipe) Run(config config.ProjectConfig) error {
 	return err
 }
 
-func buildFormulae(config config.ProjectConfig, client *github.Client) (bytes.Buffer, error) {
-	data, err := dataFor(config, client)
+func buildFormulae(ctx *context.Context, client *github.Client) (bytes.Buffer, error) {
+	data, err := dataFor(ctx, client)
 	if err != nil {
 		return bytes.Buffer{}, err
 	}
@@ -105,19 +102,15 @@ func doBuildFormulae(data templateData) (bytes.Buffer, error) {
 	return out, err
 }
 
-func dataFor(config config.ProjectConfig, client *github.Client) (result templateData, err error) {
+func dataFor(ctx *context.Context, client *github.Client) (result templateData, err error) {
 	var homepage string
 	var description string
-	owner, repo := split.OnSlash(config.Repo)
-	rep, _, err := client.Repositories.Get(owner, repo)
+	rep, _, err := client.Repositories.Get(ctx.Repo.Owner, ctx.Repo.Name)
 	if err != nil {
 		return
 	}
-	file, err := config.ArchiveName("darwin", "amd64")
-	if err != nil {
-		return
-	}
-	sum, err := sha256sum.For("dist/" + file + "." + config.Archive.Format)
+	file := ctx.Archives["darwinamd64"]
+	sum, err := sha256sum.For("dist/" + file + "." + ctx.Config.Archive.Format)
 	if err != nil {
 		return
 	}
@@ -132,15 +125,15 @@ func dataFor(config config.ProjectConfig, client *github.Client) (result templat
 		description = *rep.Description
 	}
 	return templateData{
-		Name:       formulaNameFor(config.BinaryName),
+		Name:       formulaNameFor(ctx.Config.BinaryName),
 		Desc:       description,
 		Homepage:   homepage,
-		Repo:       config.Repo,
-		Tag:        config.Git.CurrentTag,
-		BinaryName: config.BinaryName,
-		Caveats:    config.Brew.Caveats,
+		Repo:       ctx.Config.Repo,
+		Tag:        ctx.Git.CurrentTag,
+		BinaryName: ctx.Config.BinaryName,
+		Caveats:    ctx.Config.Brew.Caveats,
 		File:       file,
-		Format:     config.Archive.Format,
+		Format:     ctx.Config.Archive.Format,
 		SHA256:     sum,
 	}, err
 }
diff --git a/pipeline/build/build.go b/pipeline/build/build.go
index 8140f782d..6c82a4f58 100644
--- a/pipeline/build/build.go
+++ b/pipeline/build/build.go
@@ -7,7 +7,7 @@ import (
 	"os"
 	"os/exec"
 
-	"github.com/goreleaser/releaser/config"
+	"github.com/goreleaser/releaser/context"
 	"golang.org/x/sync/errgroup"
 )
 
@@ -15,44 +15,45 @@ import (
 type Pipe struct{}
 
 // Name of the pipe
-func (Pipe) Name() string {
-	return "Build"
+func (Pipe) Description() string {
+	return "Building..."
 }
 
 // Run the pipe
-func (Pipe) Run(config config.ProjectConfig) error {
+func (Pipe) Run(ctx *context.Context) error {
 	var g errgroup.Group
-	for _, system := range config.Build.Oses {
-		for _, arch := range config.Build.Arches {
-			system := system
-			arch := arch
+	for _, goos := range ctx.Config.Build.Oses {
+		for _, goarch := range ctx.Config.Build.Arches {
+			goos := goos
+			goarch := goarch
+			name, err := nameFor(ctx, goos, goarch)
+			if err != nil {
+				return err
+			}
+			ctx.Archives[goos+goarch] = name
 			g.Go(func() error {
-				return build(system, arch, config)
+				return build(name, goos, goarch, ctx)
 			})
 		}
 	}
 	return g.Wait()
 }
 
-func build(system, arch string, config config.ProjectConfig) error {
-	name, err := config.ArchiveName(system, arch)
-	if err != nil {
-		return err
-	}
-	ldflags := config.Build.Ldflags + " -X main.version=" + config.Git.CurrentTag
-	output := "dist/" + name + "/" + config.BinaryName
+func build(name, goos, goarch string, ctx *context.Context) error {
+	ldflags := ctx.Config.Build.Ldflags + " -X main.version=" + ctx.Git.CurrentTag
+	output := "dist/" + name + "/" + ctx.Config.BinaryName + extFor(goos)
 	log.Println("Building", output, "...")
 	cmd := exec.Command(
 		"go",
 		"build",
 		"-ldflags="+ldflags,
 		"-o", output,
-		config.Build.Main,
+		ctx.Config.Build.Main,
 	)
 	cmd.Env = append(
 		cmd.Env,
-		"GOOS="+system,
-		"GOARCH="+arch,
+		"GOOS="+goos,
+		"GOARCH="+goarch,
 		"GOROOT="+os.Getenv("GOROOT"),
 		"GOPATH="+os.Getenv("GOPATH"),
 	)
diff --git a/pipeline/build/name.go b/pipeline/build/name.go
new file mode 100644
index 000000000..049b869e4
--- /dev/null
+++ b/pipeline/build/name.go
@@ -0,0 +1,46 @@
+package build
+
+import (
+	"bytes"
+	"text/template"
+
+	"github.com/goreleaser/releaser/context"
+)
+
+type nameData struct {
+	Os         string
+	Arch       string
+	Version    string
+	BinaryName string
+}
+
+func nameFor(ctx *context.Context, goos, goarch string) (string, error) {
+	var data = nameData{
+		Os:         replace(ctx.Config.Archive.Replacements, goos),
+		Arch:       replace(ctx.Config.Archive.Replacements, goarch),
+		Version:    ctx.Git.CurrentTag,
+		BinaryName: ctx.Config.BinaryName,
+	}
+	var out bytes.Buffer
+	t, err := template.New(data.BinaryName).Parse(ctx.Config.Archive.NameTemplate)
+	if err != nil {
+		return "", err
+	}
+	err = t.Execute(&out, data)
+	return out.String(), err
+}
+
+func replace(replacements map[string]string, original string) string {
+	result := replacements[original]
+	if result == "" {
+		return original
+	}
+	return result
+}
+
+func extFor(goos string) string {
+	if goos == "windows" {
+		return ".exe"
+	}
+	return ""
+}
diff --git a/pipeline/build/name_test.go b/pipeline/build/name_test.go
new file mode 100644
index 000000000..62cdc644d
--- /dev/null
+++ b/pipeline/build/name_test.go
@@ -0,0 +1,42 @@
+package build
+
+import (
+	"testing"
+
+	"github.com/goreleaser/releaser/config"
+	"github.com/goreleaser/releaser/context"
+	"github.com/stretchr/testify/assert"
+)
+
+func TestExtWindows(t *testing.T) {
+	assert.Equal(t, extFor("windows"), ".exe")
+}
+
+func TestExtOthers(t *testing.T) {
+	assert.Empty(t, extFor("linux"))
+}
+
+func TestNameFor(t *testing.T) {
+	assert := assert.New(t)
+
+	var config = &config.ProjectConfig{
+		BinaryName: "test",
+		Archive: config.ArchiveConfig{
+			NameTemplate: "{{.BinaryName}}_{{.Os}}_{{.Arch}}_{{.Version}}",
+			Replacements: map[string]string{
+				"darwin": "Darwin",
+				"amd64":  "x86_64",
+			},
+		},
+	}
+	var ctx = &context.Context{
+		Config: config,
+		Git: &context.GitInfo{
+			CurrentTag: "v1.2.3",
+		},
+	}
+
+	name, err := nameFor(ctx, "darwin", "amd64")
+	assert.NoError(err)
+	assert.Equal("test_Darwin_x86_64_v1.2.3", name)
+}
diff --git a/pipeline/compress/compress.go b/pipeline/compress/compress.go
index 0b4c9f880..3f0a2217c 100644
--- a/pipeline/compress/compress.go
+++ b/pipeline/compress/compress.go
@@ -1,10 +1,12 @@
 package compress
 
 import (
+	"io/ioutil"
 	"log"
 	"os"
+	"path/filepath"
 
-	"github.com/goreleaser/releaser/config"
+	"github.com/goreleaser/releaser/context"
 	"github.com/goreleaser/releaser/pipeline/compress/tar"
 	"github.com/goreleaser/releaser/pipeline/compress/zip"
 	"golang.org/x/sync/errgroup"
@@ -14,21 +16,18 @@ import (
 type Pipe struct{}
 
 // Name of the pipe
-func (Pipe) Name() string {
-	return "Compress"
+func (Pipe) Description() string {
+	return "Creating archives..."
 }
 
 // Run the pipe
-func (Pipe) Run(config config.ProjectConfig) error {
+func (Pipe) Run(ctx *context.Context) error {
 	var g errgroup.Group
-	for _, system := range config.Build.Oses {
-		for _, arch := range config.Build.Arches {
-			system := system
-			arch := arch
-			g.Go(func() error {
-				return create(system, arch, config)
-			})
-		}
+	for _, archive := range ctx.Archives {
+		archive := archive
+		g.Go(func() error {
+			return create(archive, ctx)
+		})
 	}
 	return g.Wait()
 }
@@ -38,25 +37,31 @@ type Archive interface {
 	Add(name, path string) error
 }
 
-func create(system, arch string, config config.ProjectConfig) error {
-	name, err := config.ArchiveName(system, arch)
-	if err != nil {
-		return err
-	}
-	file, err := os.Create("dist/" + name + "." + config.Archive.Format)
+func create(name string, ctx *context.Context) error {
+	folder := filepath.Join("dist", name)
+	file, err := os.Create(folder + "." + ctx.Config.Archive.Format)
 	log.Println("Creating", file.Name(), "...")
 	if err != nil {
 		return err
 	}
 	defer func() { _ = file.Close() }()
-	var archive = archiveFor(file, config.Archive.Format)
+	var archive = archiveFor(file, ctx.Config.Archive.Format)
 	defer func() { _ = archive.Close() }()
-	for _, f := range config.Files {
-		if err := archive.Add(f, f); err != nil {
+	for _, f := range ctx.Config.Files {
+		if err = archive.Add(f, f); err != nil {
 			return err
 		}
 	}
-	return archive.Add(config.BinaryName+extFor(system), "dist/"+name+"/"+config.BinaryName)
+	files, err := ioutil.ReadDir(folder)
+	if err != nil {
+		return err
+	}
+	for _, f := range files {
+		if err := archive.Add(f.Name(), filepath.Join(folder, f.Name())); err != nil {
+			return err
+		}
+	}
+	return nil
 }
 
 func archiveFor(file *os.File, format string) Archive {
@@ -65,10 +70,3 @@ func archiveFor(file *os.File, format string) Archive {
 	}
 	return tar.New(file)
 }
-
-func extFor(system string) string {
-	if system == "windows" {
-		return ".exe"
-	}
-	return ""
-}
diff --git a/pipeline/compress/compress_test.go b/pipeline/compress/compress_test.go
deleted file mode 100644
index 5b2c7c910..000000000
--- a/pipeline/compress/compress_test.go
+++ /dev/null
@@ -1,15 +0,0 @@
-package compress
-
-import (
-	"testing"
-
-	"github.com/stretchr/testify/assert"
-)
-
-func TestExtWindows(t *testing.T) {
-	assert.Equal(t, extFor("windows"), ".exe")
-}
-
-func TestExtOthers(t *testing.T) {
-	assert.Empty(t, extFor("linux"))
-}
diff --git a/pipeline/defaults/defaults.go b/pipeline/defaults/defaults.go
new file mode 100644
index 000000000..adcb1fe14
--- /dev/null
+++ b/pipeline/defaults/defaults.go
@@ -0,0 +1,83 @@
+package defaults
+
+import (
+	"io/ioutil"
+	"strings"
+
+	"github.com/goreleaser/releaser/context"
+)
+
+var defaultFiles = []string{"licence", "license", "readme", "changelog"}
+
+// Pipe for brew deployment
+type Pipe struct{}
+
+// Name of the pipe
+func (Pipe) Description() string {
+	return "Setting defaults..."
+}
+
+// Run the pipe
+func (Pipe) Run(ctx *context.Context) (err error) {
+	if ctx.Config.Build.Main == "" {
+		ctx.Config.Build.Main = "main.go"
+	}
+	if len(ctx.Config.Build.Oses) == 0 {
+		ctx.Config.Build.Oses = []string{"linux", "darwin"}
+	}
+	if len(ctx.Config.Build.Arches) == 0 {
+		ctx.Config.Build.Arches = []string{"amd64", "386"}
+	}
+	if ctx.Config.Build.Ldflags == "" {
+		ctx.Config.Build.Ldflags = "-s -w"
+	}
+	if ctx.Config.Archive.NameTemplate == "" {
+		ctx.Config.Archive.NameTemplate = "{{.BinaryName}}_{{.Os}}_{{.Arch}}"
+	}
+	if ctx.Config.Archive.Format == "" {
+		ctx.Config.Archive.Format = "tar.gz"
+	}
+	if len(ctx.Config.Archive.Replacements) == 0 {
+		ctx.Config.Archive.Replacements = map[string]string{
+			"darwin":  "Darwin",
+			"linux":   "Linux",
+			"freebsd": "FreeBSD",
+			"openbsd": "OpenBSD",
+			"netbsd":  "NetBSD",
+			"windows": "Windows",
+			"386":     "i386",
+			"amd64":   "x86_64",
+		}
+	}
+	if len(ctx.Config.Files) != 0 {
+		return
+	}
+	files, err := findFiles()
+	if err != nil {
+		return
+	}
+	ctx.Config.Files = files
+	return
+}
+
+func findFiles() (files []string, err error) {
+	all, err := ioutil.ReadDir(".")
+	if err != nil {
+		return
+	}
+	for _, file := range all {
+		if accept(file.Name()) {
+			files = append(files, file.Name())
+		}
+	}
+	return
+}
+
+func accept(file string) bool {
+	for _, accepted := range defaultFiles {
+		if strings.HasPrefix(strings.ToLower(file), accepted) {
+			return true
+		}
+	}
+	return false
+}
diff --git a/pipeline/defaults/defaults_test.go b/pipeline/defaults/defaults_test.go
new file mode 100644
index 000000000..7df77f4a1
--- /dev/null
+++ b/pipeline/defaults/defaults_test.go
@@ -0,0 +1,69 @@
+package defaults
+
+import (
+	"testing"
+
+	"github.com/goreleaser/releaser/config"
+	"github.com/goreleaser/releaser/context"
+	"github.com/stretchr/testify/assert"
+)
+
+func TestFillBasicData(t *testing.T) {
+	assert := assert.New(t)
+
+	var config = &config.ProjectConfig{}
+	var ctx = &context.Context{
+		Config: config,
+	}
+
+	assert.NoError(Pipe{}.Run(ctx))
+
+	assert.Equal("main.go", config.Build.Main)
+	assert.Equal("tar.gz", config.Archive.Format)
+	assert.Contains(config.Build.Oses, "darwin")
+	assert.Contains(config.Build.Oses, "linux")
+	assert.Contains(config.Build.Arches, "386")
+	assert.Contains(config.Build.Arches, "amd64")
+	assert.NotEmpty(
+		config.Archive.Replacements,
+		config.Archive.NameTemplate,
+		config.Build.Ldflags,
+		config.Files,
+	)
+}
+
+func TestFilesFilled(t *testing.T) {
+	assert := assert.New(t)
+
+	var config = &config.ProjectConfig{
+		Files: []string{
+			"README.md",
+		},
+	}
+	var ctx = &context.Context{
+		Config: config,
+	}
+
+	assert.NoError(Pipe{}.Run(ctx))
+	assert.Len(config.Files, 1)
+}
+
+func TestAcceptFiles(t *testing.T) {
+	assert := assert.New(t)
+
+	var files = []string{
+		"LICENSE.md",
+		"LIceNSE.txt",
+		"LICENSE",
+		"LICENCE.txt",
+		"LICEncE",
+		"README",
+		"READme.md",
+		"CHANGELOG.txt",
+		"ChanGELOG.md",
+	}
+
+	for _, file := range files {
+		assert.True(accept(file))
+	}
+}
diff --git a/pipeline/env/env.go b/pipeline/env/env.go
new file mode 100644
index 000000000..b35b9ab28
--- /dev/null
+++ b/pipeline/env/env.go
@@ -0,0 +1,28 @@
+package env
+
+import (
+	"errors"
+	"os"
+
+	"github.com/goreleaser/releaser/context"
+)
+
+var ErrMissingToken = errors.New("Missing GITHUB_TOKEN")
+
+// Pipe for env
+type Pipe struct{}
+
+// Name of the pipe
+func (Pipe) Description() string {
+	return "Loading data from environment variables..."
+}
+
+// Run the pipe
+func (Pipe) Run(ctx *context.Context) (err error) {
+	token := os.Getenv("GITHUB_TOKEN")
+	if token == "" {
+		return ErrMissingToken
+	}
+	ctx.Token = &token
+	return
+}
diff --git a/pipeline/git/git.go b/pipeline/git/git.go
new file mode 100644
index 000000000..ed2e5f39c
--- /dev/null
+++ b/pipeline/git/git.go
@@ -0,0 +1,34 @@
+package git
+
+import "github.com/goreleaser/releaser/context"
+
+// Pipe for brew deployment
+type Pipe struct{}
+
+// Name of the pipe
+func (Pipe) Description() string {
+	return "Gathering Git data..."
+}
+
+// Run the pipe
+func (Pipe) Run(ctx *context.Context) (err error) {
+	tag, err := currentTag()
+	if err != nil {
+		return
+	}
+	previous, err := previousTag(tag)
+	if err != nil {
+		return
+	}
+	log, err := log(previous, tag)
+	if err != nil {
+		return
+	}
+
+	ctx.Git = &context.GitInfo{
+		CurrentTag:  tag,
+		PreviousTag: previous,
+		Diff:        log,
+	}
+	return
+}
diff --git a/config/git/log.go b/pipeline/git/log.go
similarity index 73%
rename from config/git/log.go
rename to pipeline/git/log.go
index 0b4d73285..b4d4feeed 100644
--- a/config/git/log.go
+++ b/pipeline/git/log.go
@@ -2,8 +2,7 @@ package git
 
 import "os/exec"
 
-// Log between two tags
-func Log(previous, current string) (str string, err error) {
+func log(previous, current string) (str string, err error) {
 	cmd := exec.Command(
 		"git",
 		"log",
diff --git a/config/git/log_test.go b/pipeline/git/log_test.go
similarity index 79%
rename from config/git/log_test.go
rename to pipeline/git/log_test.go
index c309fd867..52abcac5a 100644
--- a/config/git/log_test.go
+++ b/pipeline/git/log_test.go
@@ -8,14 +8,14 @@ import (
 
 func TestLog(t *testing.T) {
 	assert := assert.New(t)
-	log, err := Log("v0.1.9", "v0.2.0")
+	log, err := log("v0.1.9", "v0.2.0")
 	assert.NoError(err)
 	assert.NotEmpty(log)
 }
 
 func TestLogInvalidRef(t *testing.T) {
 	assert := assert.New(t)
-	log, err := Log("wtfff", "nope")
+	log, err := log("wtfff", "nope")
 	assert.Error(err)
 	assert.Empty(log)
 }
diff --git a/config/git/tag.go b/pipeline/git/tag.go
similarity index 72%
rename from config/git/tag.go
rename to pipeline/git/tag.go
index 4c26246b6..d856c959d 100644
--- a/config/git/tag.go
+++ b/pipeline/git/tag.go
@@ -6,13 +6,11 @@ import (
 	"strings"
 )
 
-// CurrentTag tag being built
-func CurrentTag() (tag string, err error) {
+func currentTag() (tag string, err error) {
 	return getTag("")
 }
 
-// PreviousTag previous tag of the base tag
-func PreviousTag(base string) (tag string, err error) {
+func previousTag(base string) (tag string, err error) {
 	return getTag(base + "^")
 }
 
diff --git a/config/git/tag_test.go b/pipeline/git/tag_test.go
similarity index 77%
rename from config/git/tag_test.go
rename to pipeline/git/tag_test.go
index 77ba71d14..c1d4b12d2 100644
--- a/config/git/tag_test.go
+++ b/pipeline/git/tag_test.go
@@ -8,21 +8,21 @@ import (
 
 func TestCurrentTag(t *testing.T) {
 	assert := assert.New(t)
-	tag, err := CurrentTag()
+	tag, err := currentTag()
 	assert.NoError(err)
 	assert.NotEmpty(tag)
 }
 
 func TestPreviousTag(t *testing.T) {
 	assert := assert.New(t)
-	tag, err := PreviousTag("v0.2.0")
+	tag, err := previousTag("v0.2.0")
 	assert.NoError(err)
 	assert.NotEmpty(tag)
 }
 
 func TestInvalidRef(t *testing.T) {
 	assert := assert.New(t)
-	tag, err := PreviousTag("this-should-not-exist")
+	tag, err := previousTag("this-should-not-exist")
 	assert.Error(err)
 	assert.Empty(tag)
 }
diff --git a/pipeline/pipe.go b/pipeline/pipe.go
index c6f7a0058..2395469d6 100644
--- a/pipeline/pipe.go
+++ b/pipeline/pipe.go
@@ -1,12 +1,12 @@
 package pipeline
 
-import "github.com/goreleaser/releaser/config"
+import "github.com/goreleaser/releaser/context"
 
 // Pipe interface
 type Pipe interface {
 	// Name of the pipe
-	Name() string
+	Description() string
 
 	// Run the pipe
-	Run(config config.ProjectConfig) error
+	Run(ctx *context.Context) error
 }
diff --git a/pipeline/release/release.go b/pipeline/release/release.go
index 98cf6b4dc..66ddb9152 100644
--- a/pipeline/release/release.go
+++ b/pipeline/release/release.go
@@ -1,15 +1,13 @@
 package release
 
 import (
-	"context"
 	"log"
 	"os"
 	"os/exec"
 
 	"github.com/google/go-github/github"
-	"github.com/goreleaser/releaser/config"
-	"github.com/goreleaser/releaser/split"
-	"golang.org/x/oauth2"
+	"github.com/goreleaser/releaser/clients"
+	"github.com/goreleaser/releaser/context"
 	"golang.org/x/sync/errgroup"
 )
 
@@ -17,49 +15,44 @@ import (
 type Pipe struct{}
 
 // Name of the pipe
-func (Pipe) Name() string {
-	return "GithubRelease"
+func (Pipe) Description() string {
+	return "Releasing to GitHub..."
 }
 
 // Run the pipe
-func (Pipe) Run(config config.ProjectConfig) error {
-	ts := oauth2.StaticTokenSource(
-		&oauth2.Token{AccessToken: config.Token},
-	)
-	tc := oauth2.NewClient(context.Background(), ts)
-	client := github.NewClient(tc)
+func (Pipe) Run(ctx *context.Context) error {
+	client := clients.Github(*ctx.Token)
 
-	r, err := getOrCreateRelease(client, config)
+	r, err := getOrCreateRelease(client, ctx)
 	if err != nil {
 		return err
 	}
 	var g errgroup.Group
-	for _, system := range config.Build.Oses {
-		for _, arch := range config.Build.Arches {
-			system := system
-			arch := arch
-			g.Go(func() error {
-				return upload(client, *r.ID, system, arch, config)
-			})
-		}
+	for _, archive := range ctx.Archives {
+		archive := archive
+		g.Go(func() error {
+			return upload(client, *r.ID, archive, ctx)
+		})
+
 	}
 	return g.Wait()
 }
 
-func getOrCreateRelease(client *github.Client, config config.ProjectConfig) (*github.RepositoryRelease, error) {
-	owner, repo := split.OnSlash(config.Repo)
+func getOrCreateRelease(client *github.Client, ctx *context.Context) (*github.RepositoryRelease, error) {
+	owner := ctx.Repo.Owner
+	repo := ctx.Repo.Name
 	data := &github.RepositoryRelease{
-		Name:    github.String(config.Git.CurrentTag),
-		TagName: github.String(config.Git.CurrentTag),
-		Body:    github.String(description(config.Git.Diff)),
+		Name:    github.String(ctx.Git.CurrentTag),
+		TagName: github.String(ctx.Git.CurrentTag),
+		Body:    github.String(description(ctx.Git.Diff)),
 	}
-	r, res, err := client.Repositories.GetReleaseByTag(owner, repo, config.Git.CurrentTag)
-	if err != nil && res.StatusCode == 404 {
-		log.Println("Creating release", config.Git.CurrentTag, "on", config.Repo, "...")
+	r, _, err := client.Repositories.GetReleaseByTag(owner, repo, ctx.Git.CurrentTag)
+	if err != nil {
+		log.Println("Creating release", ctx.Git.CurrentTag, "on", ctx.Config.Repo, "...")
 		r, _, err = client.Repositories.CreateRelease(owner, repo, data)
 		return r, err
 	}
-	log.Println("Updating existing release", config.Git.CurrentTag, "on", config.Repo, "...")
+	log.Println("Updating existing release", ctx.Git.CurrentTag, "on", ctx.Config.Repo, "...")
 	r, _, err = client.Repositories.EditRelease(owner, repo, *r.ID, data)
 	return r, err
 }
@@ -74,26 +67,19 @@ func description(diff string) string {
 	return result + "\nBuilt with " + string(bts)
 }
 
-func upload(client *github.Client, releaseID int, system, arch string, config config.ProjectConfig) error {
-	owner, repo := split.OnSlash(config.Repo)
-	name, err := config.ArchiveName(system, arch)
+func upload(client *github.Client, releaseID int, archive string, ctx *context.Context) error {
+	archive = archive + "." + ctx.Config.Archive.Format
+	file, err := os.Open("dist/" + archive)
 	if err != nil {
 		return err
 	}
-	name = name + "." + config.Archive.Format
-	file, err := os.Open("dist/" + name)
-	if err != nil {
-		return err
-	}
-	defer func() {
-		_ = file.Close()
-	}()
+	defer func() { _ = file.Close() }()
 	log.Println("Uploading", file.Name(), "...")
 	_, _, err = client.Repositories.UploadReleaseAsset(
-		owner,
-		repo,
+		ctx.Repo.Owner,
+		ctx.Repo.Name,
 		releaseID,
-		&github.UploadOptions{Name: name},
+		&github.UploadOptions{Name: archive},
 		file,
 	)
 	return err
diff --git a/pipeline/repos/repos.go b/pipeline/repos/repos.go
new file mode 100644
index 000000000..17f82c2f7
--- /dev/null
+++ b/pipeline/repos/repos.go
@@ -0,0 +1,35 @@
+package repos
+
+import (
+	"strings"
+
+	"github.com/goreleaser/releaser/context"
+)
+
+// Pipe for brew deployment
+type Pipe struct{}
+
+// Name of the pipe
+func (Pipe) Description() string {
+	return "Filling repositories data..."
+}
+
+// Run the pipe
+func (Pipe) Run(ctx *context.Context) (err error) {
+	owner, name := split(ctx.Config.Repo)
+	ctx.Repo = &context.Repo{
+		Owner: owner,
+		Name:  name,
+	}
+	owner, name = split(ctx.Config.Brew.Repo)
+	ctx.BrewRepo = &context.Repo{
+		Owner: owner,
+		Name:  name,
+	}
+	return
+}
+
+func split(pair string) (string, string) {
+	parts := strings.Split(pair, "/")
+	return parts[0], parts[1]
+}
diff --git a/split/split_test.go b/pipeline/repos/repos_test.go
similarity index 81%
rename from split/split_test.go
rename to pipeline/repos/repos_test.go
index 8541d068a..6c21c4706 100644
--- a/split/split_test.go
+++ b/pipeline/repos/repos_test.go
@@ -1,4 +1,4 @@
-package split
+package repos
 
 import (
 	"testing"
@@ -8,7 +8,7 @@ import (
 
 func TestSplit(t *testing.T) {
 	assert := assert.New(t)
-	a, b := OnSlash("a/b")
+	a, b := split("a/b")
 	assert.Equal("a", a)
 	assert.Equal("b", b)
 }
diff --git a/pipeline/valid/valid.go b/pipeline/valid/valid.go
new file mode 100644
index 000000000..710e51a13
--- /dev/null
+++ b/pipeline/valid/valid.go
@@ -0,0 +1,26 @@
+package valid
+
+import (
+	"errors"
+
+	"github.com/goreleaser/releaser/context"
+)
+
+// Pipe for brew deployment
+type Pipe struct{}
+
+// Name of the pipe
+func (Pipe) Description() string {
+	return "Validating configuration..."
+}
+
+// Run the pipe
+func (Pipe) Run(ctx *context.Context) (err error) {
+	if ctx.Config.BinaryName == "" {
+		return errors.New("missing binary_name")
+	}
+	if ctx.Config.Repo == "" {
+		return errors.New("missing repo")
+	}
+	return
+}
diff --git a/pipeline/valid/valid_test.go b/pipeline/valid/valid_test.go
new file mode 100644
index 000000000..35a6bb001
--- /dev/null
+++ b/pipeline/valid/valid_test.go
@@ -0,0 +1,32 @@
+package valid
+
+import (
+	"testing"
+
+	"github.com/goreleaser/releaser/config"
+	"github.com/goreleaser/releaser/context"
+	"github.com/stretchr/testify/assert"
+)
+
+func runPipe(repo, bin string) error {
+	var config = &config.ProjectConfig{
+		Repo:       repo,
+		BinaryName: bin,
+	}
+	var ctx = &context.Context{
+		Config: config,
+	}
+	return Pipe{}.Run(ctx)
+}
+
+func TestValidadeMissingBinaryName(t *testing.T) {
+	assert.Error(t, runPipe("a/b", ""))
+}
+
+func TestValidadeMissingRepo(t *testing.T) {
+	assert.Error(t, runPipe("", "a"))
+}
+
+func TestValidadeMinimalConfig(t *testing.T) {
+	assert.NoError(t, runPipe("a/b", "a"))
+}
diff --git a/split/split.go b/split/split.go
deleted file mode 100644
index c5338e4f9..000000000
--- a/split/split.go
+++ /dev/null
@@ -1,9 +0,0 @@
-package split
-
-import "strings"
-
-// OnSlash split a string on / and return the first 2 parts
-func OnSlash(pair string) (string, string) {
-	parts := strings.Split(pair, "/")
-	return parts[0], parts[1]
-}