diff --git a/www/docs/users.md b/www/docs/users.md
index ca43189f8..2ec9c4937 100644
--- a/www/docs/users.md
+++ b/www/docs/users.md
@@ -1,9 +1,8 @@
 ## Who uses GoReleaser?
 
-As the GoReleaser Community grows, we'd like to keep track of our users. Please send a PR with your organization name if
-you are using GoReleaser.
+As the GoReleaser Community grows, we'd like to keep a list of our users.
 
-Currently, the following organizations are using GoReleaser:
+Here's a running list of some organizations using GoReleaser:
 
 1. [Charm](https://charm.sh)
 1. [Compose Generator](https://www.compose-generator.com)
@@ -14,4 +13,12 @@ Currently, the following organizations are using GoReleaser:
 1. [Schwarz IT](https://jobs.schwarz/)
 1. [TOTVS Labs](https://totvslabs.com)
 
-<!-- please keep a-z ordering :) -->
+Feel free to add yours!
+
+<!--
+Hey! Thanks for looking into this file!
+If you're going to edit it, please:
+- keep a-z ordering :)
+- edit only the USERS.md file at the repository's root folder
+- /www/docs/users.md is auto-copied from /USERS.md
+-->