diff --git a/pipeline/archive/archive.go b/pipeline/archive/archive.go
index 102fc772b..b0da0eaa7 100644
--- a/pipeline/archive/archive.go
+++ b/pipeline/archive/archive.go
@@ -71,7 +71,7 @@ func create(ctx *context.Context, platform, name string) error {
 
 func skip(ctx *context.Context, platform, name string) error {
 	b := name + ext.For(platform)
-	log.Printf("Skip archiving for binary %s", b)
+	log.WithField("binary", b).Info("skip archiving")
 	var binary = filepath.Join(ctx.Config.Dist, b)
 	ctx.AddArtifact(binary)
 	return nil
diff --git a/pipeline/brew/brew.go b/pipeline/brew/brew.go
index ff408819e..5796e96b5 100644
--- a/pipeline/brew/brew.go
+++ b/pipeline/brew/brew.go
@@ -107,7 +107,7 @@ func doRun(ctx *context.Context, client client.Client) error {
 		return nil
 	}
 	if ctx.Config.Archive.Format == "binary" {
-		log.Println("Skipped because archive format is binary")
+		log.Info("skipped because archive format is binary")
 		return nil
 	}
 	path := filepath.Join(ctx.Config.Brew.Folder, ctx.Config.Build.Binary+".rb")
diff --git a/pipeline/build/build.go b/pipeline/build/build.go
index 643229c0d..bf21e2ff4 100644
--- a/pipeline/build/build.go
+++ b/pipeline/build/build.go
@@ -70,7 +70,7 @@ func build(ctx *context.Context, name string, target buildTarget) error {
 	if ctx.Config.Archive.Format == "binary" {
 		output = filepath.Join(ctx.Config.Dist, name+ext.For(target.goos))
 	}
-	log.Println("Building", output)
+	log.WithField("output", output).Info("building")
 	cmd := []string{"go", "build"}
 	if ctx.Config.Build.Flags != "" {
 		cmd = append(cmd, strings.Fields(ctx.Config.Build.Flags)...)
diff --git a/pipeline/fpm/fpm.go b/pipeline/fpm/fpm.go
index b1ac4b91a..c046a8efe 100644
--- a/pipeline/fpm/fpm.go
+++ b/pipeline/fpm/fpm.go
@@ -34,7 +34,7 @@ func (Pipe) Run(ctx *context.Context) error {
 		return nil
 	}
 	if ctx.Config.Archive.Format == "binary" {
-		log.Println("Skipped because archive format is binary")
+		log.Info("skipped because archive format is binary")
 		return nil
 	}
 	_, err := exec.LookPath("fpm")