diff --git a/pipeline/build/build.go b/pipeline/build/build.go
index 74ac70a72..b1c50622e 100644
--- a/pipeline/build/build.go
+++ b/pipeline/build/build.go
@@ -91,7 +91,7 @@ func run(target buildTarget, command, env []string) error {
 		"GOARM="+target.goarm,
 	)
 	if out, err := cmd.CombinedOutput(); err != nil {
-		return fmt.Errorf("build failed: %s/%s %s\n%v", target.goos, target.goarch, target.goarm, string(out))
+		return fmt.Errorf("build failed: %s\n%v", target.PrettyString(), string(out))
 	}
 	return nil
 }
diff --git a/pipeline/build/target.go b/pipeline/build/target.go
index b2e0f2efe..f1c739e9c 100644
--- a/pipeline/build/target.go
+++ b/pipeline/build/target.go
@@ -19,14 +19,18 @@ func (t buildTarget) String() string {
 	return fmt.Sprintf("%v%v%v", t.goos, t.goarch, t.goarm)
 }
 
+func (t buildTarget) PrettyString() string {
+	return fmt.Sprintf("%v/%v%v", t.goos, t.goarch, t.goarm)
+}
+
 func buildTargets(ctx *context.Context) (targets []buildTarget) {
 	for _, target := range allBuildTargets(ctx) {
 		if !valid(target) {
-			log.Println("Skipped invalid build target:", target)
+			log.Println("Skipped invalid build target:", target.PrettyString())
 			continue
 		}
 		if ignored(ctx, target) {
-			log.Println("Skipped ignored build target:", target)
+			log.Println("Skipped ignored build target:", target.PrettyString())
 			continue
 		}
 		targets = append(targets, target)