diff --git a/README.md b/README.md
index 00ce28782..75537c46b 100644
--- a/README.md
+++ b/README.md
@@ -190,9 +190,10 @@ build:
   # Custom ldflags template.
   # This is parsed with Golang template engine and the following variables
   # are available:
-  # - Version
   # - Date
   # - Commit
+  # - Tag
+  # - Version (Tag with the `v` prefix stripped)
   # The default is `-s -w -X main.version={{.Version}} -X main.commit={{.Commit}} -X main.date={{.Date}}`
   # Date format is `2006-01-02_15:04:05`
   ldflags: -s -w -X main.build={{.Version}}
diff --git a/pipeline/build/ldflags.go b/pipeline/build/ldflags.go
index 51921b98e..2dacfb3ed 100644
--- a/pipeline/build/ldflags.go
+++ b/pipeline/build/ldflags.go
@@ -10,6 +10,7 @@ import (
 
 type ldflagsData struct {
 	Date    string
+	Tag     string
 	Commit  string
 	Version string
 }
@@ -17,7 +18,8 @@ type ldflagsData struct {
 func ldflags(ctx *context.Context) (string, error) {
 	var data = ldflagsData{
 		Commit:  ctx.Git.Commit,
-		Version: ctx.Git.CurrentTag,
+		Tag:     ctx.Git.CurrentTag,
+		Version: ctx.Version,
 		Date:    time.Now().UTC().Format(time.RFC3339),
 	}
 	var out bytes.Buffer
diff --git a/pipeline/build/ldflags_test.go b/pipeline/build/ldflags_test.go
index bfb049bd8..4db97cc7a 100644
--- a/pipeline/build/ldflags_test.go
+++ b/pipeline/build/ldflags_test.go
@@ -12,7 +12,7 @@ func TestLdFlagsFullTemplate(t *testing.T) {
 	assert := assert.New(t)
 	var config = config.Project{
 		Build: config.Build{
-			Ldflags: "-s -w -X main.version={{.Version}} -X main.date={{.Date}} -X main.commit={{.Commit}}",
+			Ldflags: "-s -w -X main.version={{.Version}} -X main.tag={{.Tag}} -X main.date={{.Date}} -X main.commit={{.Commit}}",
 		},
 	}
 	var ctx = &context.Context{
@@ -20,12 +20,14 @@ func TestLdFlagsFullTemplate(t *testing.T) {
 			CurrentTag: "v1.2.3",
 			Commit:     "123",
 		},
-		Config: config,
+		Version: "1.2.3",
+		Config:  config,
 	}
 	flags, err := ldflags(ctx)
 	assert.NoError(err)
 	assert.Contains(flags, "-s -w")
-	assert.Contains(flags, "-X main.version=v1.2.3")
+	assert.Contains(flags, "-X main.version=1.2.3")
+	assert.Contains(flags, "-X main.tag=v1.2.3")
 	assert.Contains(flags, "-X main.commit=123")
 	assert.Contains(flags, "-X main.date=")
 }