diff --git a/config/config.go b/config/config.go
index 1004a2ff9..85050f69b 100644
--- a/config/config.go
+++ b/config/config.go
@@ -34,6 +34,11 @@ type GitInfo struct {
 	Diff        string
 }
 
+// ArchiveConfig
+type ArchiveConfig struct {
+	Format string
+}
+
 // ProjectConfig includes all project configuration
 type ProjectConfig struct {
 	Repo       string
@@ -43,6 +48,7 @@ type ProjectConfig struct {
 	Token      string `yaml:"-"`
 	Build      BuildConfig
 	Git        GitInfo `yaml:"-"`
+	Archive    ArchiveConfig
 }
 
 // Load config file
@@ -106,6 +112,9 @@ func (config *ProjectConfig) fillBasicData() {
 	if len(config.Build.Arches) == 0 {
 		config.Build.Arches = []string{"amd64", "386"}
 	}
+	if config.Archive.Format == "" {
+		config.Archive.Format = "tar.gz"
+	}
 }
 
 func (config *ProjectConfig) fillGitData() (err error) {
diff --git a/config/config_test.go b/config/config_test.go
index 110f6178a..0cdad4a76 100644
--- a/config/config_test.go
+++ b/config/config_test.go
@@ -13,6 +13,7 @@ func TestFillBasicData(t *testing.T) {
 	config.fillBasicData()
 
 	assert.Equal("main.go", config.Build.Main)
+	assert.Equal("tar.gz", config.Archive.Format)
 	assert.Contains(config.Build.Oses, "darwin")
 	assert.Contains(config.Build.Oses, "linux")
 	assert.Contains(config.Build.Arches, "386")
diff --git a/pipeline/brew/brew.go b/pipeline/brew/brew.go
index ff9b59483..07c7df8ee 100644
--- a/pipeline/brew/brew.go
+++ b/pipeline/brew/brew.go
@@ -18,7 +18,7 @@ import (
 const formulae = `class {{ .Name }} < Formula
   desc "{{ .Desc }}"
   homepage "{{ .Homepage }}"
-  url "https://github.com/{{ .Repo }}/releases/download/{{ .Tag }}/{{ .BinaryName }}_#{%x(uname -s).gsub(/\n/, '')}_#{%x(uname -m).gsub(/\n/, '')}.tar.gz"
+  url "https://github.com/{{ .Repo }}/releases/download/{{ .Tag }}/{{ .BinaryName }}_#{%x(uname -s).gsub(/\n/, '')}_#{%x(uname -m).gsub(/\n/, '')}.{{ .Format }}"
   head "https://github.com/{{ .Repo }}.git"
   version "{{ .Tag }}"
 
@@ -36,7 +36,7 @@ end
 `
 
 type templateData struct {
-	Name, Desc, Homepage, Repo, Tag, BinaryName, Caveats string
+	Name, Desc, Homepage, Repo, Tag, BinaryName, Caveats, Format string
 }
 
 // Pipe for brew deployment
@@ -138,6 +138,7 @@ func dataFor(config config.ProjectConfig, client *github.Client) (result templat
 		Tag:        config.Git.CurrentTag,
 		BinaryName: config.BinaryName,
 		Caveats:    config.Brew.Caveats,
+		Format:     config.Archive.Format,
 	}, err
 }
 
diff --git a/pipeline/brew/brew_test.go b/pipeline/brew/brew_test.go
index 310cfa046..f188bd5c4 100644
--- a/pipeline/brew/brew_test.go
+++ b/pipeline/brew/brew_test.go
@@ -25,6 +25,7 @@ var defaultTemplateData = templateData{
 	Name:       "Test",
 	Repo:       "caarlos0/test",
 	Tag:        "v0.1.3",
+	Format:     "tar.gz",
 }
 
 func assertDefaultTemplateData(t *testing.T, formulae string) {
diff --git a/pipeline/compress/compress.go b/pipeline/compress/compress.go
index fd0a7efa6..861709e6b 100644
--- a/pipeline/compress/compress.go
+++ b/pipeline/compress/compress.go
@@ -1,13 +1,12 @@
 package compress
 
 import (
-	"archive/tar"
-	"compress/gzip"
-	"io"
 	"log"
 	"os"
 
 	"github.com/goreleaser/releaser/config"
+	"github.com/goreleaser/releaser/pipeline/compress/tar"
+	"github.com/goreleaser/releaser/pipeline/compress/zip"
 	"github.com/goreleaser/releaser/uname"
 	"golang.org/x/sync/errgroup"
 )
@@ -35,51 +34,33 @@ func (Pipe) Run(config config.ProjectConfig) error {
 	return g.Wait()
 }
 
+type Archive interface {
+	Close() error
+	Add(name, path string) error
+}
+
 func create(system, arch string, config config.ProjectConfig) error {
-	file, err := os.Create("dist/" + nameFor(system, arch, config.BinaryName) + ".tar.gz")
+	file, err := os.Create("dist/" + nameFor(system, arch, config.BinaryName) + "." + config.Archive.Format)
 	log.Println("Creating", file.Name(), "...")
 	if err != nil {
 		return err
 	}
-	gw := gzip.NewWriter(file)
-	tw := tar.NewWriter(gw)
-	defer func() {
-		_ = tw.Close()
-		_ = gw.Close()
-		_ = file.Close()
-	}()
+	defer func() { _ = file.Close() }()
+	var archive = archiveFor(file, config.Archive.Format)
+	defer func() { _ = archive.Close() }()
 	for _, f := range config.Files {
-		if err := addFile(tw, f, f); err != nil {
+		if err := archive.Add(f, f); err != nil {
 			return err
 		}
 	}
-	return addFile(tw, config.BinaryName+ext(system), binaryPath(system, arch, config.BinaryName))
+	return archive.Add(config.BinaryName+ext(system), binaryPath(system, arch, config.BinaryName))
 }
 
-func addFile(tw *tar.Writer, name, path string) (err error) {
-	file, err := os.Open(path)
-	if err != nil {
-		return
+func archiveFor(file *os.File, format string) Archive {
+	if format == "zip" {
+		return zip.New(file)
 	}
-	defer func() {
-		_ = file.Close()
-	}()
-	stat, err := file.Stat()
-	if err != nil {
-		return
-	}
-	header := new(tar.Header)
-	header.Name = name
-	header.Size = stat.Size()
-	header.Mode = int64(stat.Mode())
-	header.ModTime = stat.ModTime()
-	if err := tw.WriteHeader(header); err != nil {
-		return err
-	}
-	if _, err := io.Copy(tw, file); err != nil {
-		return err
-	}
-	return
+	return tar.New(file)
 }
 
 func nameFor(system, arch, binary string) string {
diff --git a/pipeline/compress/tar/tar.go b/pipeline/compress/tar/tar.go
new file mode 100644
index 000000000..ee023325b
--- /dev/null
+++ b/pipeline/compress/tar/tar.go
@@ -0,0 +1,58 @@
+package tar
+
+import (
+	"archive/tar"
+	"compress/gzip"
+	"io"
+	"os"
+)
+
+type Archive struct {
+	gw *gzip.Writer
+	tw *tar.Writer
+}
+
+func (a Archive) Close() error {
+	if err := a.tw.Close(); err != nil {
+		return err
+	}
+	if err := a.gw.Close(); err != nil {
+		return err
+	}
+	return nil
+}
+
+func New(target *os.File) Archive {
+	gw := gzip.NewWriter(target)
+	tw := tar.NewWriter(gw)
+	return Archive{
+		gw: gw,
+		tw: tw,
+	}
+}
+
+func (a Archive) Add(name, path string) (err error) {
+	file, err := os.Open(path)
+	if err != nil {
+		return
+	}
+	defer func() {
+		_ = file.Close()
+	}()
+	stat, err := file.Stat()
+	if err != nil {
+		return
+	}
+	header := new(tar.Header)
+	header.Name = name
+	header.Size = stat.Size()
+	header.Mode = int64(stat.Mode())
+	header.ModTime = stat.ModTime()
+	if err := a.tw.WriteHeader(header); err != nil {
+		return err
+	}
+	if _, err := io.Copy(a.tw, file); err != nil {
+		return err
+	}
+	return
+}
diff --git a/pipeline/compress/zip/zip.go b/pipeline/compress/zip/zip.go
new file mode 100644
index 000000000..b79bfd95d
--- /dev/null
+++ b/pipeline/compress/zip/zip.go
@@ -0,0 +1,35 @@
+package zip
+
+import (
+	"archive/zip"
+	"io"
+	"os"
+)
+
+type Archive struct {
+	z *zip.Writer
+}
+
+func (a Archive) Close() error {
+	return a.z.Close()
+}
+
+func New(target *os.File) Archive {
+	return Archive{
+		z: zip.NewWriter(target),
+	}
+}
+
+func (a Archive) Add(name, path string) (err error) {
+	file, err := os.Open(path)
+	if err != nil {
+		return
+	}
+	defer func() { _ = file.Close() }()
+	f, err := a.z.Create(name)
+	if err != nil {
+		return err
+	}
+	_, err = io.Copy(f, file)
+	return err
+}
diff --git a/pipeline/release/release.go b/pipeline/release/release.go
index 9f3c463e4..bf71d97b6 100644
--- a/pipeline/release/release.go
+++ b/pipeline/release/release.go
@@ -46,7 +46,7 @@ func (Pipe) Run(config config.ProjectConfig) error {
 			system := system
 			arch := arch
 			g.Go(func() error {
-				return upload(client, *r.ID, owner, repo, system, arch, config.BinaryName)
+				return upload(client, *r.ID, system, arch, config)
 			})
 		}
 	}
@@ -63,8 +63,9 @@ func description(diff string) string {
 	return result + "\nBuilt with " + string(bts)
 }
 
-func upload(client *github.Client, releaseID int, owner, repo, system, arch, binaryName string) error {
-	name := binaryName + "_" + uname.FromGo(system) + "_" + uname.FromGo(arch) + ".tar.gz"
+func upload(client *github.Client, releaseID int, system, arch string, config config.ProjectConfig) error {
+	owner, repo := split.OnSlash(config.Repo)
+	name := config.BinaryName + "_" + uname.FromGo(system) + "_" + uname.FromGo(arch) + "." + config.Archive.Format
 	file, err := os.Open("dist/" + name)
 	if err != nil {
 		return err