diff --git a/pipeline/archive/archive.go b/pipeline/archive/archive.go
index fcd9aa9dd..4cec85c2b 100644
--- a/pipeline/archive/archive.go
+++ b/pipeline/archive/archive.go
@@ -17,7 +17,7 @@ type Pipe struct{}
 
 // Description of the pipe
 func (Pipe) Description() string {
-	return "Creating archives..."
+	return "Creating archives"
 }
 
 // Run the pipe
@@ -41,7 +41,7 @@ type Archive interface {
 func create(name string, ctx *context.Context) error {
 	folder := filepath.Join("dist", name)
 	file, err := os.Create(folder + "." + ctx.Config.Archive.Format)
-	log.Println("Creating", file.Name(), "...")
+	log.Println("Creating", file.Name())
 	if err != nil {
 		return err
 	}
diff --git a/pipeline/brew/brew.go b/pipeline/brew/brew.go
index 9af6010d7..e0aedb19a 100644
--- a/pipeline/brew/brew.go
+++ b/pipeline/brew/brew.go
@@ -18,7 +18,7 @@ import (
 // contain darwin and/or goarch doesn't contain amd64)
 var ErrNoDarwin64Build = errors.New("brew tap requires a darwin amd64 build")
 
-const formulae = `class {{ .Name }} < Formula
+const formula = `class {{ .Name }} < Formula
   desc "{{ .Desc }}"
   homepage "{{ .Homepage }}"
   url "https://github.com/{{ .Repo }}/releases/download/{{ .Tag }}/{{ .File }}.{{ .Format }}"
@@ -63,7 +63,7 @@ type Pipe struct{}
 
 // Description of the pipe
 func (Pipe) Description() string {
-	return "Creating homebrew formulae..."
+	return "Creating homebrew formula"
 }
 
 // Run the pipe
@@ -76,8 +76,8 @@ func (Pipe) Run(ctx *context.Context) error {
 		ctx.Config.Brew.Folder, ctx.Config.Build.BinaryName+".rb",
 	)
 
-	log.Println("Updating", path, "on", ctx.Config.Brew.Repo, "...")
-	out, err := buildFormulae(ctx, client)
+	log.Println("Pushing", path, "to", ctx.Config.Brew.Repo)
+	out, err := buildFormula(ctx, client)
 	if err != nil {
 		return err
 	}
@@ -107,17 +107,17 @@ func (Pipe) Run(ctx *context.Context) error {
 	return err
 }
 
-func buildFormulae(ctx *context.Context, client *github.Client) (bytes.Buffer, error) {
+func buildFormula(ctx *context.Context, client *github.Client) (bytes.Buffer, error) {
 	data, err := dataFor(ctx, client)
 	if err != nil {
 		return bytes.Buffer{}, err
 	}
-	return doBuildFormulae(data)
+	return doBuildFormula(data)
 }
 
-func doBuildFormulae(data templateData) (bytes.Buffer, error) {
+func doBuildFormula(data templateData) (bytes.Buffer, error) {
 	var out bytes.Buffer
-	tmpl, err := template.New(data.BinaryName).Parse(formulae)
+	tmpl, err := template.New(data.BinaryName).Parse(formula)
 	if err != nil {
 		return out, err
 	}
diff --git a/pipeline/brew/brew_test.go b/pipeline/brew/brew_test.go
index d8f34d865..f9dca51f8 100644
--- a/pipeline/brew/brew_test.go
+++ b/pipeline/brew/brew_test.go
@@ -45,7 +45,7 @@ func TestFullFormulae(t *testing.T) {
 	data := defaultTemplateData
 	data.Caveats = "Here are some caveats"
 	data.Dependencies = []string{"gtk", "git"}
-	out, err := doBuildFormulae(data)
+	out, err := doBuildFormula(data)
 	assert.NoError(err)
 	formulae := out.String()
 	assertDefaultTemplateData(t, formulae)
@@ -57,7 +57,7 @@ func TestFullFormulae(t *testing.T) {
 
 func TestFormulaeNoCaveats(t *testing.T) {
 	assert := assert.New(t)
-	out, err := doBuildFormulae(defaultTemplateData)
+	out, err := doBuildFormula(defaultTemplateData)
 	assert.NoError(err)
 	formulae := out.String()
 	assertDefaultTemplateData(t, formulae)
diff --git a/pipeline/build/build.go b/pipeline/build/build.go
index 908033821..e156e79ea 100644
--- a/pipeline/build/build.go
+++ b/pipeline/build/build.go
@@ -16,7 +16,7 @@ type Pipe struct{}
 
 // Description of the pipe
 func (Pipe) Description() string {
-	return "Building..."
+	return "Building binaries"
 }
 
 // Run the pipe
@@ -42,7 +42,7 @@ func (Pipe) Run(ctx *context.Context) error {
 func build(name, goos, goarch string, ctx *context.Context) error {
 	ldflags := ctx.Config.Build.Ldflags + " -X main.version=" + ctx.Git.CurrentTag
 	output := "dist/" + name + "/" + ctx.Config.Build.BinaryName + extFor(goos)
-	log.Println("Building", output, "...")
+	log.Println("Building", output)
 	cmd := exec.Command(
 		"go",
 		"build",
diff --git a/pipeline/defaults/defaults.go b/pipeline/defaults/defaults.go
index cc5f022a6..d1b454c4f 100644
--- a/pipeline/defaults/defaults.go
+++ b/pipeline/defaults/defaults.go
@@ -15,7 +15,7 @@ type Pipe struct{}
 
 // Description of the pipe
 func (Pipe) Description() string {
-	return "Setting defaults..."
+	return "Setting defaults"
 }
 
 // Run the pipe
diff --git a/pipeline/env/env.go b/pipeline/env/env.go
index bd5a011a1..015a9f3fe 100644
--- a/pipeline/env/env.go
+++ b/pipeline/env/env.go
@@ -15,7 +15,7 @@ type Pipe struct{}
 
 // Description of the pipe
 func (Pipe) Description() string {
-	return "Loading data from environment variables..."
+	return "Loading environment variables"
 }
 
 // Run the pipe
diff --git a/pipeline/git/git.go b/pipeline/git/git.go
index d935d2151..e560a1df2 100644
--- a/pipeline/git/git.go
+++ b/pipeline/git/git.go
@@ -7,7 +7,7 @@ type Pipe struct{}
 
 // Description of the pipe
 func (Pipe) Description() string {
-	return "Gathering Git data..."
+	return "Getting Git info"
 }
 
 // Run the pipe
diff --git a/pipeline/release/release.go b/pipeline/release/release.go
index 583a38a93..b2fa71db0 100644
--- a/pipeline/release/release.go
+++ b/pipeline/release/release.go
@@ -16,7 +16,7 @@ type Pipe struct{}
 
 // Description of the pipe
 func (Pipe) Description() string {
-	return "Releasing to GitHub..."
+	return "Releasing to GitHub"
 }
 
 // Run the pipe
@@ -48,11 +48,11 @@ func getOrCreateRelease(client *github.Client, ctx *context.Context) (*github.Re
 	}
 	r, _, err := client.Repositories.GetReleaseByTag(owner, repo, ctx.Git.CurrentTag)
 	if err != nil {
-		log.Println("Creating release", ctx.Git.CurrentTag, "on", ctx.Config.Release.Repo, "...")
+		log.Println("Creating release", ctx.Git.CurrentTag, "on", ctx.Config.Release.Repo)
 		r, _, err = client.Repositories.CreateRelease(owner, repo, data)
 		return r, err
 	}
-	log.Println("Updating existing release", ctx.Git.CurrentTag, "on", ctx.Config.Release.Repo, "...")
+	log.Println("Updating existing release", ctx.Git.CurrentTag, "on", ctx.Config.Release.Repo)
 	r, _, err = client.Repositories.EditRelease(owner, repo, *r.ID, data)
 	return r, err
 }
@@ -74,7 +74,7 @@ func upload(client *github.Client, releaseID int, archive string, ctx *context.C
 		return err
 	}
 	defer func() { _ = file.Close() }()
-	log.Println("Uploading", file.Name(), "...")
+	log.Println("Uploading", file.Name())
 	_, _, err = client.Repositories.UploadReleaseAsset(
 		ctx.ReleaseRepo.Owner,
 		ctx.ReleaseRepo.Name,
diff --git a/pipeline/repos/repos.go b/pipeline/repos/repos.go
index b709b45ea..3ee795afb 100644
--- a/pipeline/repos/repos.go
+++ b/pipeline/repos/repos.go
@@ -11,7 +11,7 @@ type Pipe struct{}
 
 // Description of the pipe
 func (Pipe) Description() string {
-	return "Filling repositories data..."
+	return "Setting repositories"
 }
 
 // Run the pipe
diff --git a/pipeline/source/source.go b/pipeline/source/source.go
index 7ffd41454..4a3ce1f3f 100644
--- a/pipeline/source/source.go
+++ b/pipeline/source/source.go
@@ -19,7 +19,7 @@ type Pipe struct {
 
 // Description of the pipe
 func (p *Pipe) Description() string {
-	return "Using source from latest tag..."
+	return "Using source from latest tag"
 }
 
 // Run uses the latest tag as source.
@@ -30,7 +30,7 @@ func (p *Pipe) Run(ctx *context.Context) error {
 	dirty := err != nil
 
 	if dirty {
-		log.Println("Stashing changes...")
+		log.Println("Stashing changes")
 		cmd = exec.Command("git", "stash", "--include-untracked", "--quiet")
 		var stdout bytes.Buffer
 		cmd.Stdout = &stdout
@@ -48,7 +48,7 @@ func (p *Pipe) Run(ctx *context.Context) error {
 	wrongBranch := err != nil
 
 	if wrongBranch {
-		log.Println("Checking out tag...")
+		log.Println("Checking out tag")
 		cmd = exec.Command("git", "checkout", ctx.Git.CurrentTag)
 		var stdout bytes.Buffer
 		cmd.Stdout = &stdout
@@ -66,7 +66,7 @@ func (p *Pipe) Run(ctx *context.Context) error {
 // Clean switches back to the original branch and restores changes.
 func (p *Pipe) Clean(ctx *context.Context) {
 	if p.wrongBranch {
-		log.Println("Checking out original branch...")
+		log.Println("Checking out original branch")
 		cmd := exec.Command("git", "checkout", "-")
 		var stdout bytes.Buffer
 		cmd.Stdout = &stdout
@@ -77,7 +77,7 @@ func (p *Pipe) Clean(ctx *context.Context) {
 	}
 
 	if p.dirty {
-		log.Println("Popping stashed changes...")
+		log.Println("Popping stashed changes")
 		cmd := exec.Command("git", "stash", "pop")
 		var stdout bytes.Buffer
 		cmd.Stdout = &stdout