diff --git a/internal/pipe/build/build.go b/internal/pipe/build/build.go
index 2eb817c3f..064ee8e6d 100644
--- a/internal/pipe/build/build.go
+++ b/internal/pipe/build/build.go
@@ -3,7 +3,9 @@
 package build
 
 import (
+	"bytes"
 	"fmt"
+	"io"
 	"os"
 	"os/exec"
 	"path/filepath"
@@ -11,6 +13,7 @@ import (
 
 	"github.com/apex/log"
 	"github.com/goreleaser/goreleaser/internal/ids"
+	"github.com/goreleaser/goreleaser/internal/logext"
 	"github.com/goreleaser/goreleaser/internal/semerrgroup"
 	"github.com/goreleaser/goreleaser/internal/tmpl"
 	builders "github.com/goreleaser/goreleaser/pkg/build"
@@ -215,15 +218,18 @@ func extFor(target string, flags config.FlagArray) string {
 func run(ctx *context.Context, dir string, command, env []string) error {
 	/* #nosec */
 	var cmd = exec.CommandContext(ctx, command[0], command[1:]...)
-	var log = log.WithField("env", env).WithField("cmd", command)
+	var entry = log.WithField("cmd", command)
 	cmd.Env = env
+	var b bytes.Buffer
+	cmd.Stderr = io.MultiWriter(logext.NewErrWriter(entry), &b)
+	cmd.Stdout = io.MultiWriter(logext.NewWriter(entry), &b)
 	if dir != "" {
 		cmd.Dir = dir
 	}
-	log.Debug("running")
-	if out, err := cmd.CombinedOutput(); err != nil {
-		log.WithError(err).Debug("failed")
-		return errors.Wrapf(err, "%q", string(out))
+	entry.WithField("env", env).Debug("running")
+	if err := cmd.Run(); err != nil {
+		entry.WithError(err).Debug("failed")
+		return errors.Wrapf(err, "%q", b.String())
 	}
 	return nil
 }
diff --git a/internal/pipe/build/build_test.go b/internal/pipe/build/build_test.go
index bae797145..14359ee44 100644
--- a/internal/pipe/build/build_test.go
+++ b/internal/pipe/build/build_test.go
@@ -731,3 +731,28 @@ func TestHookInvalidShelCommand(t *testing.T) {
 		},
 	}))
 }
+
+func TestRunHookFailWithLogs(t *testing.T) {
+	folder, back := testlib.Mktmp(t)
+	defer back()
+	var config = config.Project{
+		Dist: folder,
+		Builds: []config.Build{
+			{
+				Lang:   "fakeFail",
+				Binary: "testing",
+				Flags:  []string{"-v"},
+				Hooks: config.HookConfig{
+					Pre: []config.BuildHook{
+						{Cmd: "sh -c 'echo foo; exit 1'"},
+					},
+				},
+				Targets: []string{"whatever"},
+			},
+		},
+	}
+	var ctx = context.New(config)
+	ctx.Git.CurrentTag = "2.4.5"
+	assert.EqualError(t, Pipe{}.Run(ctx), "pre hook failed: \"foo\\n\": exit status 1")
+	assert.Empty(t, ctx.Artifacts.List())
+}