diff --git a/internal/pipe/snapcraft/snapcraft.go b/internal/pipe/snapcraft/snapcraft.go
index 981fa2acc..803f33e38 100644
--- a/internal/pipe/snapcraft/snapcraft.go
+++ b/internal/pipe/snapcraft/snapcraft.go
@@ -208,7 +208,7 @@ func create(ctx *context.Context, arch string, binaries []artifact.Artifact) err
 }
 
 func push(ctx *context.Context, snap artifact.Artifact) error {
-	log.WithField("snap", snap.Name).Info("pushing")
+	log.WithField("snap", snap.Name).Info("pushing snap")
 	// TODO: customize --release based on snap.Grade?
 	/* #nosec */
 	var cmd = exec.CommandContext(ctx, "snapcraft", "push", "--release=stable", snap.Path)