diff --git a/internal/pipe/discord/discord.go b/internal/pipe/discord/discord.go
index 5d2e1884f..1959535e7 100644
--- a/internal/pipe/discord/discord.go
+++ b/internal/pipe/discord/discord.go
@@ -16,7 +16,7 @@ const (
 	defaultAuthor          = `GoReleaser`
 	defaultColor           = "3888754"
 	defaultIcon            = "https://goreleaser.com/static/avatar.png"
-	defaultMessageTemplate = `{{ .ProjectName }} {{ .Tag }} is out! Check it out at {{ .GitURL }}/releases/tag/{{ .Tag }}`
+	defaultMessageTemplate = `{{ .ProjectName }} {{ .Tag }} is out! Check it out at {{ trimsuffix .GitURL ".git" }}/releases/tag/{{ .Tag }}`
 )
 
 type Pipe struct{}
diff --git a/internal/pipe/mattermost/mattermost.go b/internal/pipe/mattermost/mattermost.go
index 1a722aa78..4d9671c61 100644
--- a/internal/pipe/mattermost/mattermost.go
+++ b/internal/pipe/mattermost/mattermost.go
@@ -18,7 +18,7 @@ import (
 const (
 	defaultColor           = "#2D313E"
 	defaultUsername        = `GoReleaser`
-	defaultMessageTemplate = `{{ .ProjectName }} {{ .Tag }} is out! Check it out at {{ .GitURL }}/releases/tag/{{ .Tag }}`
+	defaultMessageTemplate = `{{ .ProjectName }} {{ .Tag }} is out! Check it out at {{ trimsuffix .GitURL ".git" }}/releases/tag/{{ .Tag }}`
 	defaultMessageTitle    = `{{ .ProjectName }} {{ .Tag }} is out!`
 )
 
diff --git a/internal/pipe/reddit/reddit.go b/internal/pipe/reddit/reddit.go
index 8d95d3924..4cea61c10 100644
--- a/internal/pipe/reddit/reddit.go
+++ b/internal/pipe/reddit/reddit.go
@@ -12,7 +12,7 @@ import (
 
 const (
 	defaultTitleTemplate = `{{ .ProjectName }} {{ .Tag }} is out!`
-	defaultURLTemplate   = `{{ .GitURL }}/releases/tag/{{ .Tag }}`
+	defaultURLTemplate   = `{{ trimsuffix .GitURL ".git" }}/releases/tag/{{ .Tag }}`
 )
 
 type Pipe struct{}
diff --git a/internal/pipe/slack/slack.go b/internal/pipe/slack/slack.go
index 4cf9e397e..190750012 100644
--- a/internal/pipe/slack/slack.go
+++ b/internal/pipe/slack/slack.go
@@ -12,7 +12,7 @@ import (
 
 const (
 	defaultUsername        = `GoReleaser`
-	defaultMessageTemplate = `{{ .ProjectName }} {{ .Tag }} is out! Check it out at {{ .GitURL }}/releases/tag/{{ .Tag }}`
+	defaultMessageTemplate = `{{ .ProjectName }} {{ .Tag }} is out! Check it out at {{ trimsuffix .GitURL ".git" }}/releases/tag/{{ .Tag }}`
 )
 
 type Pipe struct{}
diff --git a/internal/pipe/smtp/smtp.go b/internal/pipe/smtp/smtp.go
index e31f378a7..7b2a426e5 100644
--- a/internal/pipe/smtp/smtp.go
+++ b/internal/pipe/smtp/smtp.go
@@ -13,7 +13,7 @@ import (
 
 const (
 	defaultSubjectTemplate = `{{ .ProjectName }} {{ .Tag }} is out!`
-	defaultBodyTemplate    = `You can view details from: {{ .GitURL }}/releases/tag/{{ .Tag }}`
+	defaultBodyTemplate    = `You can view details from: {{ trimsuffix .GitURL ".git" }}/releases/tag/{{ .Tag }}`
 )
 
 type Pipe struct{}
diff --git a/internal/pipe/teams/teams.go b/internal/pipe/teams/teams.go
index 039adb536..9fee248b5 100644
--- a/internal/pipe/teams/teams.go
+++ b/internal/pipe/teams/teams.go
@@ -13,7 +13,7 @@ import (
 const (
 	defaultColor           = "#2D313E"
 	defaultIcon            = "https://goreleaser.com/static/avatar.png"
-	defaultMessageTemplate = `{{ .ProjectName }} {{ .Tag }} is out! Check it out at {{ .GitURL }}/releases/tag/{{ .Tag }}`
+	defaultMessageTemplate = `{{ .ProjectName }} {{ .Tag }} is out! Check it out at {{ trimsuffix .GitURL ".git" }}/releases/tag/{{ .Tag }}`
 	defaultMessageTitle    = `{{ .ProjectName }} {{ .Tag }} is out!`
 )
 
diff --git a/internal/pipe/telegram/telegram.go b/internal/pipe/telegram/telegram.go
index 9f9065955..8e9849242 100644
--- a/internal/pipe/telegram/telegram.go
+++ b/internal/pipe/telegram/telegram.go
@@ -10,7 +10,7 @@ import (
 	"github.com/goreleaser/goreleaser/pkg/context"
 )
 
-const defaultMessageTemplate = `{{ .ProjectName }} {{ .Tag }} is out! Check it out at {{ .GitURL }}/releases/tag/{{ .Tag }}`
+const defaultMessageTemplate = `{{ .ProjectName }} {{ .Tag }} is out! Check it out at {{ trimsuffix .GitURL ".git" }}/releases/tag/{{ .Tag }}`
 
 type Pipe struct{}
 
diff --git a/internal/pipe/twitter/twitter.go b/internal/pipe/twitter/twitter.go
index 4528c6fdf..0dbf17348 100644
--- a/internal/pipe/twitter/twitter.go
+++ b/internal/pipe/twitter/twitter.go
@@ -11,7 +11,7 @@ import (
 	"github.com/goreleaser/goreleaser/pkg/context"
 )
 
-const defaultMessageTemplate = `{{ .ProjectName }} {{ .Tag }} is out! Check it out at {{ .GitURL }}/releases/tag/{{ .Tag }}`
+const defaultMessageTemplate = `{{ .ProjectName }} {{ .Tag }} is out! Check it out at {{ trimsuffix .GitURL ".git" }}/releases/tag/{{ .Tag }}`
 
 type Pipe struct{}
 
diff --git a/internal/tmpl/tmpl.go b/internal/tmpl/tmpl.go
index d29eaa243..287f73d8b 100644
--- a/internal/tmpl/tmpl.go
+++ b/internal/tmpl/tmpl.go
@@ -169,6 +169,7 @@ func (t *Template) Apply(s string) (string, error) {
 			"toupper":    strings.ToUpper,
 			"trim":       strings.TrimSpace,
 			"trimprefix": strings.TrimPrefix,
+			"trimsuffix": strings.TrimSuffix,
 			"dir":        filepath.Dir,
 			"abs":        filepath.Abs,
 			"incmajor":   incMajor,
diff --git a/internal/tmpl/tmpl_test.go b/internal/tmpl/tmpl_test.go
index b698e832c..8f27c1bcb 100644
--- a/internal/tmpl/tmpl_test.go
+++ b/internal/tmpl/tmpl_test.go
@@ -155,6 +155,7 @@ func TestFuncMap(t *testing.T) {
 	wd, err := os.Getwd()
 	require.NoError(t, err)
 
+	ctx.Git.URL = "https://github.com/foo/bar.git"
 	ctx.Git.CurrentTag = "v1.2.4"
 	for _, tc := range []struct {
 		Template string
@@ -198,6 +199,11 @@ func TestFuncMap(t *testing.T) {
 			Name:     "trimprefix",
 			Expected: "1.2.4",
 		},
+		{
+			Template: `{{ trimsuffix .GitURL ".git" }}`,
+			Name:     "trimsuffix",
+			Expected: "https://github.com/foo/bar",
+		},
 		{
 			Template: `{{ toupper "test" }}`,
 			Name:     "toupper",
diff --git a/www/docs/customization/announce/discord.md b/www/docs/customization/announce/discord.md
index f55dff7f7..ea5c96c76 100644
--- a/www/docs/customization/announce/discord.md
+++ b/www/docs/customization/announce/discord.md
@@ -18,7 +18,7 @@ announce:
     enabled: true
 
     # Message template to use while publishing.
-    # Defaults to `{{ .ProjectName }} {{ .Tag }} is out! Check it out at {{ .GitURL }}/releases/tag/{{ .Tag }}`
+    # Defaults to `{{ .ProjectName }} {{ .Tag }} is out! Check it out at {{ trimsuffix .GitURL ".git" }}/releases/tag/{{ .Tag }}`
     message_template: 'Awesome project {{.Tag}} is out!'
 
     # Set author of the embed.
diff --git a/www/docs/customization/announce/index.md b/www/docs/customization/announce/index.md
index 478d604ae..9a36429dc 100644
--- a/www/docs/customization/announce/index.md
+++ b/www/docs/customization/announce/index.md
@@ -4,6 +4,8 @@ GoReleaser can also announce new releases on social networks, chat rooms and via
 
 It runs at the very end of the pipeline and can be skipped with the `--skip-announce` flag of the [`release`](/cmd/goreleaser_release/) command, or via the skip property:
 
+By default, ".git" suffix is removing from `{{ .GitURL }}` variable like this `{{ trimsuffix .GitURL ".git" }}`.
+
 ```yaml
 # .goreleaser.yml
 announce:
diff --git a/www/docs/customization/announce/mattermost.md b/www/docs/customization/announce/mattermost.md
index e906ef769..127d35558 100644
--- a/www/docs/customization/announce/mattermost.md
+++ b/www/docs/customization/announce/mattermost.md
@@ -20,7 +20,7 @@ announce:
     title_template: 'GoReleaser {{ .Tag }} was just released!'
 
     # Message template to use while publishing.
-    # Defaults to `{{ .ProjectName }} {{ .Tag }} is out! Check it out at {{ .GitURL }}/releases/tag/{{ .Tag }}`
+    # Defaults to `{{ .ProjectName }} {{ .Tag }} is out! Check it out at {{ trimsuffix .GitURL ".git" }}/releases/tag/{{ .Tag }}`
     message_template: 'Awesome project {{.Tag}} is out!'
 
     # Color code of the message. You have to use hexadecimal.
diff --git a/www/docs/customization/announce/reddit.md b/www/docs/customization/announce/reddit.md
index aa2d77212..481b4413a 100644
--- a/www/docs/customization/announce/reddit.md
+++ b/www/docs/customization/announce/reddit.md
@@ -23,7 +23,7 @@ announce:
     username: ""
 
     # URL template to use while publishing.
-    # Defaults to `{{ .GitURL }}/releases/tag/{{ .Tag }}`
+    # Defaults to `{{ trimsuffix .GitURL ".git" }}/releases/tag/{{ .Tag }}`
     url_template: 'https://github.com/goreleaser/goreleaser/releases/tag/{{ .Tag }}'
 
     # Title template to use while publishing.
diff --git a/www/docs/customization/announce/slack.md b/www/docs/customization/announce/slack.md
index f4936752a..e26ca8435 100644
--- a/www/docs/customization/announce/slack.md
+++ b/www/docs/customization/announce/slack.md
@@ -16,7 +16,7 @@ announce:
     enabled: true
 
     # Message template to use while publishing.
-    # Defaults to `{{ .ProjectName }} {{ .Tag }} is out! Check it out at {{ .GitURL }}/releases/tag/{{ .Tag }}`
+    # Defaults to `{{ .ProjectName }} {{ .Tag }} is out! Check it out at {{ trimsuffix .GitURL ".git" }}/releases/tag/{{ .Tag }}`
     message_template: 'Awesome project {{.Tag}} is out!'
 
     # The name of the channel that the user selected as a destination for webhook messages.
diff --git a/www/docs/customization/announce/smtp.md b/www/docs/customization/announce/smtp.md
index 8d558688e..4f012152c 100644
--- a/www/docs/customization/announce/smtp.md
+++ b/www/docs/customization/announce/smtp.md
@@ -32,7 +32,7 @@ announce:
     username: ""
 
     # Body template to use within the email.
-    # Defaults to `You can view details from: {{ .GitURL }}/releases/tag/{{ .Tag }}`
+    # Defaults to `You can view details from: {{ trimsuffix .GitURL ".git" }}/releases/tag/{{ .Tag }}`
     body_template: 'https://github.com/goreleaser/goreleaser/releases/tag/{{ .Tag }}'
 
     # Subject template to use within the email subject.
diff --git a/www/docs/customization/announce/teams.md b/www/docs/customization/announce/teams.md
index 103c67f35..30edb3098 100644
--- a/www/docs/customization/announce/teams.md
+++ b/www/docs/customization/announce/teams.md
@@ -21,7 +21,7 @@ announce:
     title_template: 'GoReleaser {{ .Tag }} was just released!'
 
     # Message template to use while publishing.
-    # Defaults to `{{ .ProjectName }} {{ .Tag }} is out! Check it out at {{ .GitURL }}/releases/tag/{{ .Tag }}`
+    # Defaults to `{{ .ProjectName }} {{ .Tag }} is out! Check it out at {{ trimsuffix .GitURL ".git" }}/releases/tag/{{ .Tag }}`
     message_template: 'Awesome project {{.Tag}} is out!'
 
     # Color code of the message. You have to use hexadecimal.
diff --git a/www/docs/customization/announce/telegram.md b/www/docs/customization/announce/telegram.md
index 9f8b5802f..7789b49fc 100644
--- a/www/docs/customization/announce/telegram.md
+++ b/www/docs/customization/announce/telegram.md
@@ -21,7 +21,7 @@ announce:
     chat_id: 123456
 
     # Message template to use while publishing.
-    # Defaults to `{{ .ProjectName }} {{ .Tag }} is out! Check it out at {{ .GitURL }}/releases/tag/{{ .Tag }}`
+    # Defaults to `{{ .ProjectName }} {{ .Tag }} is out! Check it out at {{ trimsuffix .GitURL ".git" }}/releases/tag/{{ .Tag }}`
     message_template: 'Awesome project {{.Tag}} is out!'
 ```
 
diff --git a/www/docs/customization/announce/twitter.md b/www/docs/customization/announce/twitter.md
index eafc66a45..99a7ee191 100644
--- a/www/docs/customization/announce/twitter.md
+++ b/www/docs/customization/announce/twitter.md
@@ -19,7 +19,7 @@ announce:
     enabled: true
 
     # Message template to use while publishing.
-    # Defaults to `{{ .ProjectName }} {{ .Tag }} is out! Check it out at {{ .GitURL }}/releases/tag/{{ .Tag }}`
+    # Defaults to `{{ .ProjectName }} {{ .Tag }} is out! Check it out at {{ trimsuffix .GitURL ".git" }}/releases/tag/{{ .Tag }}`
     message_template: 'Awesome project {{.Tag}} is out!'
 ```
 
diff --git a/www/docs/customization/templates.md b/www/docs/customization/templates.md
index a8f29c950..d095a4858 100644
--- a/www/docs/customization/templates.md
+++ b/www/docs/customization/templates.md
@@ -68,6 +68,7 @@ On all fields, you have these available functions:
 | `toupper "v1.2"`        | makes input string uppercase. See [ToUpper](https://golang.org/pkg/strings/#ToUpper)                                           |
 | `trim " v1.2  "`        | removes all leading and trailing white space. See [TrimSpace](https://golang.org/pkg/strings/#TrimSpace)                       |
 | `trimprefix "v1.2" "v"` | removes provided leading prefix string, if present. See [TrimPrefix](https://golang.org/pkg/strings/#TrimPrefix)               |
+| `trimsuffix "1.2v" "v"` | removes provided trailing suffix string, if present. See [TrimSuffix](https://pkg.go.dev/strings#TrimSuffix)               |
 | `dir .Path`             | returns all but the last element of path, typically the path's directory. See [Dir](https://golang.org/pkg/path/filepath/#Dir) |
 | `abs .ArtifactPath`     | returns an absolute representation of path. See [Abs](https://golang.org/pkg/path/filepath/#Abs)                               |