diff --git a/build/build.go b/build/build.go
index b78549ee9..b6d1630a4 100644
--- a/build/build.go
+++ b/build/build.go
@@ -2,12 +2,8 @@
 package build
 
 import (
-	"errors"
-	"os"
-	"os/exec"
 	"sync"
 
-	"github.com/apex/log"
 	"github.com/goreleaser/goreleaser/config"
 	"github.com/goreleaser/goreleaser/context"
 )
@@ -39,19 +35,3 @@ type Builder interface {
 	Default(build config.Build) config.Build
 	Build(ctx *context.Context, build config.Build, options Options) error
 }
-
-// Run runs a command within the given context and env
-func Run(ctx *context.Context, command, env []string) error {
-	/* #nosec */
-	var cmd = exec.CommandContext(ctx, command[0], command[1:]...)
-	var log = log.WithField("env", env).WithField("cmd", command)
-	cmd.Env = append(cmd.Env, os.Environ()...)
-	cmd.Env = append(cmd.Env, env...)
-	// TODO: improve debug here
-	log.Debug("running")
-	if out, err := cmd.CombinedOutput(); err != nil {
-		log.WithError(err).Debug("failed")
-		return errors.New(string(out))
-	}
-	return nil
-}
diff --git a/build/build_test.go b/build/build_test.go
index cec2d8c65..0557a2081 100644
--- a/build/build_test.go
+++ b/build/build_test.go
@@ -24,19 +24,3 @@ func TestRegisterAndGet(t *testing.T) {
 	Register("dummy", builder)
 	assert.Equal(t, builder, For("dummy"))
 }
-
-func TestRun(t *testing.T) {
-	assert.NoError(t, Run(
-		context.New(config.Project{}),
-		[]string{"go", "list", "./..."},
-		emptyEnv,
-	))
-}
-
-func TestRunInvalidCommand(t *testing.T) {
-	assert.Error(t, Run(
-		context.New(config.Project{}),
-		[]string{"gggggo", "nope"},
-		emptyEnv,
-	))
-}
diff --git a/internal/builders/golang/build.go b/internal/builders/golang/build.go
index 98fb31bc6..8d7704836 100644
--- a/internal/builders/golang/build.go
+++ b/internal/builders/golang/build.go
@@ -7,10 +7,12 @@ import (
 	"go/parser"
 	"go/token"
 	"os"
+	"os/exec"
 	"strings"
 	"text/template"
 	"time"
 
+	"github.com/apex/log"
 	api "github.com/goreleaser/goreleaser/build"
 	"github.com/goreleaser/goreleaser/config"
 	"github.com/goreleaser/goreleaser/context"
@@ -67,7 +69,7 @@ func (*Builder) Build(ctx *context.Context, build config.Build, options api.Opti
 	cmd = append(cmd, "-ldflags="+flags, "-o", options.Path, build.Main)
 	var target = newBuildTarget(options.Target)
 	var env = append(build.Env, target.Env()...)
-	if err := api.Run(ctx, cmd, env); err != nil {
+	if err := run(ctx, cmd, env); err != nil {
 		return errors.Wrapf(err, "failed to build for %s", options.Target)
 	}
 	ctx.Artifacts.Add(artifact.Artifact{
@@ -110,6 +112,20 @@ func ldflags(ctx *context.Context, build config.Build) (string, error) {
 	return out.String(), err
 }
 
+func run(ctx *context.Context, command, env []string) error {
+	/* #nosec */
+	var cmd = exec.CommandContext(ctx, command[0], command[1:]...)
+	var log = log.WithField("env", env).WithField("cmd", command)
+	cmd.Env = append(cmd.Env, os.Environ()...)
+	cmd.Env = append(cmd.Env, env...)
+	log.WithField("cmd", command).WithField("env", env).Debug("running")
+	if out, err := cmd.CombinedOutput(); err != nil {
+		log.WithError(err).Debug("failed")
+		return errors.New(string(out))
+	}
+	return nil
+}
+
 type buildTarget struct {
 	os, arch, arm string
 }
diff --git a/pipeline/build/build.go b/pipeline/build/build.go
index d49bf12ec..a68e8f746 100644
--- a/pipeline/build/build.go
+++ b/pipeline/build/build.go
@@ -3,6 +3,8 @@
 package build
 
 import (
+	"os"
+	"os/exec"
 	"path/filepath"
 	"strings"
 
@@ -88,7 +90,7 @@ func runHook(ctx *context.Context, env []string, hook string) error {
 	}
 	log.WithField("hook", hook).Info("running hook")
 	cmd := strings.Fields(hook)
-	return builders.Run(ctx, cmd, env)
+	return run(ctx, cmd, env)
 }
 
 func doBuild(ctx *context.Context, build config.Build, target string) error {
@@ -110,3 +112,17 @@ func extFor(target string) string {
 	}
 	return ""
 }
+
+func run(ctx *context.Context, command, env []string) error {
+	/* #nosec */
+	var cmd = exec.CommandContext(ctx, command[0], command[1:]...)
+	var log = log.WithField("env", env).WithField("cmd", command)
+	cmd.Env = append(cmd.Env, os.Environ()...)
+	cmd.Env = append(cmd.Env, env...)
+	log.WithField("cmd", command).WithField("env", env).Debug("running")
+	if out, err := cmd.CombinedOutput(); err != nil {
+		log.WithError(err).Debug("failed")
+		return errors.New(string(out))
+	}
+	return nil
+}