diff --git a/Gopkg.lock b/Gopkg.lock
index 922c164f5..8c29178e5 100644
--- a/Gopkg.lock
+++ b/Gopkg.lock
@@ -1,6 +1,12 @@
 # This file is autogenerated, do not edit; changes may be undone by the next 'dep ensure'.
 
 
+[[projects]]
+  branch = "master"
+  name = "github.com/apex/log"
+  packages = [".","handlers/cli"]
+  revision = "8f3a15d95392c8fc202d1e1059f46df21dff2992"
+
 [[projects]]
   name = "github.com/davecgh/go-spew"
   packages = ["spew"]
@@ -31,6 +37,12 @@
   packages = [".","fastwalk"]
   revision = "95345c4e1c0ebc9d16a3284177f09360f4d20fab"
 
+[[projects]]
+  name = "github.com/pkg/errors"
+  packages = ["."]
+  revision = "645ef00459ed84a119197bfb8d8205042c6df63d"
+  version = "v0.8.0"
+
 [[projects]]
   name = "github.com/pmezard/go-difflib"
   packages = ["difflib"]
@@ -82,6 +94,6 @@
 [solve-meta]
   analyzer-name = "dep"
   analyzer-version = 1
-  inputs-digest = "612a8c73aafb0d235fb9758a889e7a2fee0e0155d4c70cec64d544b62f329cdd"
+  inputs-digest = "d6da23d2c5d62fbc0e9d6effeeea88169d4c5add4eb620087f17af4853a41cc4"
   solver-name = "gps-cdcl"
   solver-version = 1
diff --git a/context/context.go b/context/context.go
index dd3412d23..da9ea163a 100644
--- a/context/context.go
+++ b/context/context.go
@@ -8,10 +8,10 @@ package context
 
 import (
 	ctx "context"
-	"log"
 	"strings"
 	"sync"
 
+	"github.com/apex/log"
 	"github.com/goreleaser/goreleaser/config"
 )
 
@@ -45,7 +45,7 @@ func (ctx *Context) AddArtifact(file string) {
 	file = strings.TrimPrefix(file, ctx.Config.Dist)
 	file = strings.Replace(file, "/", "", -1)
 	ctx.Artifacts = append(ctx.Artifacts, file)
-	log.Println("Registered artifact", file)
+	log.WithField("artifact", file).Info("Registered")
 }
 
 // New context
diff --git a/context/context_test.go b/context/context_test.go
index 18b3163fd..617c81d8c 100644
--- a/context/context_test.go
+++ b/context/context_test.go
@@ -3,10 +3,9 @@ package context
 import (
 	"testing"
 
-	"golang.org/x/sync/errgroup"
-
 	"github.com/goreleaser/goreleaser/config"
 	"github.com/stretchr/testify/assert"
+	"golang.org/x/sync/errgroup"
 )
 
 func TestMultipleArtifactAdds(t *testing.T) {
diff --git a/goreleaserlib/goreleaser.go b/goreleaserlib/goreleaser.go
index 61c2ae9d0..8eebf2553 100644
--- a/goreleaserlib/goreleaser.go
+++ b/goreleaserlib/goreleaser.go
@@ -1,14 +1,12 @@
 package goreleaserlib
 
 import (
-	"io/ioutil"
-	"log"
-	"os"
-
-	yaml "gopkg.in/yaml.v1"
-
 	"fmt"
+	"io/ioutil"
+	"os"
+	"strings"
 
+	"github.com/apex/log"
 	"github.com/goreleaser/goreleaser/config"
 	"github.com/goreleaser/goreleaser/context"
 	"github.com/goreleaser/goreleaser/pipeline"
@@ -21,6 +19,7 @@ import (
 	"github.com/goreleaser/goreleaser/pipeline/fpm"
 	"github.com/goreleaser/goreleaser/pipeline/git"
 	"github.com/goreleaser/goreleaser/pipeline/release"
+	yaml "gopkg.in/yaml.v1"
 )
 
 var pipes = []pipeline.Pipe{
@@ -35,10 +34,6 @@ var pipes = []pipeline.Pipe{
 	brew.Pipe{},      // push to brew tap
 }
 
-func init() {
-	log.SetFlags(0)
-}
-
 // Flags interface represents an extractor of cli flags
 type Flags interface {
 	IsSet(s string) bool
@@ -50,6 +45,9 @@ type Flags interface {
 func Release(flags Flags) error {
 	var file = flags.String("config")
 	var notes = flags.String("release-notes")
+	if flags.Bool("debug") {
+		log.SetLevel(log.DebugLevel)
+	}
 	cfg, err := config.Load(file)
 	if err != nil {
 		// Allow file not found errors if config file was not
@@ -58,7 +56,7 @@ func Release(flags Flags) error {
 		if !os.IsNotExist(statErr) || flags.IsSet("config") {
 			return err
 		}
-		log.Printf("WARNING: Could not load %v\n", file)
+		log.WithField("file", file).Warn("Could not load")
 	}
 	var ctx = context.New(cfg)
 	ctx.Validate = !flags.Bool("skip-validate")
@@ -68,23 +66,21 @@ func Release(flags Flags) error {
 		if err != nil {
 			return err
 		}
-		log.Println("Loaded custom release notes from", notes)
+		log.WithField("notes", notes).Info("Loaded custom release notes")
 		ctx.ReleaseNotes = string(bts)
 	}
 	ctx.Snapshot = flags.Bool("snapshot")
 	if ctx.Snapshot {
-		log.Println("Publishing disabled in snapshot mode")
+		log.Info("Publishing disabled in snapshot mode")
 		ctx.Publish = false
 	}
 	for _, pipe := range pipes {
-		log.Println(pipe.Description())
-		log.SetPrefix(" -> ")
+		log.Infof("\033[1m%s\033[0m", strings.ToUpper(pipe.Description()))
 		if err := pipe.Run(ctx); err != nil {
 			return err
 		}
-		log.SetPrefix("")
 	}
-	log.Println("Done!")
+	log.Infof("\033[1mSUCCESS!\033[0m")
 	return nil
 }
 
diff --git a/goreleaserlib/goreleaser_test.go b/goreleaserlib/goreleaser_test.go
index cf79efc70..486c0bca5 100644
--- a/goreleaserlib/goreleaser_test.go
+++ b/goreleaserlib/goreleaser_test.go
@@ -2,16 +2,14 @@ package goreleaserlib
 
 import (
 	"io/ioutil"
-	"log"
 	"os"
 	"os/exec"
 	"path/filepath"
 	"testing"
 
-	yaml "gopkg.in/yaml.v1"
-
 	"github.com/goreleaser/goreleaser/config"
 	"github.com/stretchr/testify/assert"
+	yaml "gopkg.in/yaml.v1"
 )
 
 func init() {
@@ -26,6 +24,7 @@ func TestRelease(t *testing.T) {
 		flags: map[string]string{
 			"skip-publish":  "true",
 			"skip-validate": "true",
+			"debug":         "true",
 		},
 	}
 	assert.NoError(Release(flags))
@@ -146,7 +145,6 @@ func setup(t *testing.T) (current string, back func()) {
 	var assert = assert.New(t)
 	folder, err := ioutil.TempDir("", "goreleaser")
 	assert.NoError(err)
-	log.Println("Folder:", folder)
 	previous, err := os.Getwd()
 	assert.NoError(err)
 	assert.NoError(os.Chdir(folder))
diff --git a/internal/client/github.go b/internal/client/github.go
index ce370cc3e..7950ef5bd 100644
--- a/internal/client/github.go
+++ b/internal/client/github.go
@@ -2,9 +2,9 @@ package client
 
 import (
 	"bytes"
-	"log"
 	"os"
 
+	"github.com/apex/log"
 	"github.com/google/go-github/github"
 	"github.com/goreleaser/goreleaser/context"
 	"golang.org/x/oauth2"
@@ -98,7 +98,7 @@ func (c *githubClient) CreateRelease(ctx *context.Context, body string) (release
 			data,
 		)
 	}
-	log.Printf("Release updated: %v\n", release.GetHTMLURL())
+	log.Infof("Release updated: %v\n", release.GetHTMLURL())
 	return release.GetID(), err
 }
 
diff --git a/main.go b/main.go
index 0af8bb37f..7a68cbe6b 100644
--- a/main.go
+++ b/main.go
@@ -2,9 +2,10 @@ package main
 
 import (
 	"fmt"
-	"log"
 	"os"
 
+	"github.com/apex/log"
+	lcli "github.com/apex/log/handlers/cli"
 	"github.com/goreleaser/goreleaser/goreleaserlib"
 	"github.com/urfave/cli"
 )
@@ -15,6 +16,10 @@ var (
 	date    = "unknown"
 )
 
+func init() {
+	log.SetHandler(lcli.New(os.Stdout))
+}
+
 func main() {
 	var app = cli.NewApp()
 	app.Name = "goreleaser"
@@ -42,9 +47,13 @@ func main() {
 			Name:  "snapshot",
 			Usage: "Generate an unversioned snapshot release",
 		},
+		cli.BoolFlag{
+			Name:  "debug",
+			Usage: "Enable debug mode",
+		},
 	}
 	app.Action = func(c *cli.Context) error {
-		log.Printf("Running goreleaser %v\n", version)
+		log.Infof("Running goreleaser %v", version)
 		if err := goreleaserlib.Release(c); err != nil {
 			return cli.NewExitError(err.Error(), 1)
 		}
@@ -61,12 +70,12 @@ func main() {
 					return cli.NewExitError(err.Error(), 1)
 				}
 
-				log.Printf("%s created. Please edit accordingly to your needs.", filename)
+				log.Infof("%s created. Please edit accordingly to your needs.", filename)
 				return nil
 			},
 		},
 	}
 	if err := app.Run(os.Args); err != nil {
-		log.Fatalln(err)
+		log.WithError(err).Fatal("Failed")
 	}
 }
diff --git a/pipeline/archive/archive.go b/pipeline/archive/archive.go
index 6cdc5234d..fafb39b52 100644
--- a/pipeline/archive/archive.go
+++ b/pipeline/archive/archive.go
@@ -4,11 +4,11 @@
 package archive
 
 import (
-	"log"
 	"os"
 	"path/filepath"
 	"strings"
 
+	"github.com/apex/log"
 	"github.com/goreleaser/goreleaser/context"
 	"github.com/goreleaser/goreleaser/internal/ext"
 	"github.com/goreleaser/goreleaser/internal/tar"
@@ -51,7 +51,7 @@ func create(ctx *context.Context, platform, name string) error {
 	if err != nil {
 		return err
 	}
-	log.Println("Creating", file.Name())
+	log.WithField("archive", file.Name()).Info("Creating")
 	defer func() { _ = file.Close() }()
 	var archive = archiveFor(file, format)
 	defer func() { _ = archive.Close() }()
diff --git a/pipeline/brew/brew.go b/pipeline/brew/brew.go
index e6947cdd4..88e2e0d66 100644
--- a/pipeline/brew/brew.go
+++ b/pipeline/brew/brew.go
@@ -5,11 +5,11 @@ package brew
 import (
 	"bytes"
 	"errors"
-	"log"
 	"path/filepath"
 	"strings"
 	"text/template"
 
+	"github.com/apex/log"
 	"github.com/goreleaser/goreleaser/checksum"
 	"github.com/goreleaser/goreleaser/config"
 	"github.com/goreleaser/goreleaser/context"
@@ -95,19 +95,19 @@ func (Pipe) Run(ctx *context.Context) error {
 
 func doRun(ctx *context.Context, client client.Client) error {
 	if !ctx.Publish {
-		log.Println("Skipped because --skip-publish is set")
+		log.Warn("Skipped because --skip-publish is set")
 		return nil
 	}
 	if ctx.Config.Brew.GitHub.Name == "" {
-		log.Println("Skipped because brew section is not configured")
+		log.Warn("Skipped because brew section is not configured")
 		return nil
 	}
 	if ctx.Config.Release.Draft {
-		log.Println("Skipped because release is marked as draft")
+		log.Warn("Skipped because release is marked as draft")
 		return nil
 	}
 	path := filepath.Join(ctx.Config.Brew.Folder, ctx.Config.Build.Binary+".rb")
-	log.Println("Pushing", path, "to", ctx.Config.Brew.GitHub.String())
+	log.WithField("formula", path).WithField("repo", ctx.Config.Brew.GitHub.String()).Info("Pushing")
 	content, err := buildFormula(ctx, client)
 	if err != nil {
 		return err
diff --git a/pipeline/build/build.go b/pipeline/build/build.go
index b1c50622e..4795add9e 100644
--- a/pipeline/build/build.go
+++ b/pipeline/build/build.go
@@ -4,12 +4,12 @@ package build
 
 import (
 	"fmt"
-	"log"
 	"os"
 	"os/exec"
 	"path/filepath"
 	"strings"
 
+	"github.com/apex/log"
 	"github.com/goreleaser/goreleaser/context"
 	"github.com/goreleaser/goreleaser/internal/ext"
 	"golang.org/x/sync/errgroup"
@@ -56,7 +56,7 @@ func runHook(env []string, hook string) error {
 	if hook == "" {
 		return nil
 	}
-	log.Println("Running hook", hook)
+	log.WithField("hook", hook).Info("Running hook")
 	cmd := strings.Fields(hook)
 	return run(runtimeTarget, cmd, env)
 }
@@ -67,7 +67,7 @@ func build(ctx *context.Context, name string, target buildTarget) error {
 		name,
 		ctx.Config.Build.Binary+ext.For(target.goos),
 	)
-	log.Println("Building", output)
+	log.WithField("binary", output).Info("Building")
 	cmd := []string{"go", "build"}
 	if ctx.Config.Build.Flags != "" {
 		cmd = append(cmd, strings.Fields(ctx.Config.Build.Flags)...)
@@ -81,15 +81,14 @@ func build(ctx *context.Context, name string, target buildTarget) error {
 }
 
 func run(target buildTarget, command, env []string) error {
-	cmd := exec.Command(command[0], command[1:]...)
+	var cmd = exec.Command(command[0], command[1:]...)
+	env = append(env, "GOOS="+target.goos, "GOARCH="+target.goarch, "GOARM="+target.goarm)
 	cmd.Env = append(cmd.Env, os.Environ()...)
 	cmd.Env = append(cmd.Env, env...)
-	cmd.Env = append(
-		cmd.Env,
-		"GOOS="+target.goos,
-		"GOARCH="+target.goarch,
-		"GOARM="+target.goarm,
-	)
+	log.WithField("target", target.PrettyString()).
+		WithField("env", env).
+		WithField("args", cmd.Args).
+		Debug("Running")
 	if out, err := cmd.CombinedOutput(); err != nil {
 		return fmt.Errorf("build failed: %s\n%v", target.PrettyString(), string(out))
 	}
diff --git a/pipeline/build/target.go b/pipeline/build/target.go
index f1c739e9c..bbe7cfd23 100644
--- a/pipeline/build/target.go
+++ b/pipeline/build/target.go
@@ -2,9 +2,9 @@ package build
 
 import (
 	"fmt"
-	"log"
 	"runtime"
 
+	"github.com/apex/log"
 	"github.com/goreleaser/goreleaser/context"
 )
 
@@ -26,11 +26,11 @@ func (t buildTarget) PrettyString() string {
 func buildTargets(ctx *context.Context) (targets []buildTarget) {
 	for _, target := range allBuildTargets(ctx) {
 		if !valid(target) {
-			log.Println("Skipped invalid build target:", target.PrettyString())
+			log.WithField("target", target.PrettyString()).Warn("Skipped invalid build")
 			continue
 		}
 		if ignored(ctx, target) {
-			log.Println("Skipped ignored build target:", target.PrettyString())
+			log.WithField("target", target.PrettyString()).Warn("Skipped ignored build")
 			continue
 		}
 		targets = append(targets, target)
diff --git a/pipeline/checksums/checksums.go b/pipeline/checksums/checksums.go
index 1a19d0c2b..18a5b9a5b 100644
--- a/pipeline/checksums/checksums.go
+++ b/pipeline/checksums/checksums.go
@@ -4,10 +4,10 @@ package checksums
 
 import (
 	"fmt"
-	"log"
 	"os"
 	"path/filepath"
 
+	"github.com/apex/log"
 	"github.com/goreleaser/goreleaser/checksum"
 	"github.com/goreleaser/goreleaser/context"
 	"golang.org/x/sync/errgroup"
@@ -49,7 +49,7 @@ func (Pipe) Run(ctx *context.Context) (err error) {
 }
 
 func checksums(ctx *context.Context, file *os.File, name string) error {
-	log.Println("Checksumming", name)
+	log.WithField("file", name).Info("Checksumming")
 	var artifact = filepath.Join(ctx.Config.Dist, name)
 	sha, err := checksum.SHA256(artifact)
 	if err != nil {
diff --git a/pipeline/env/env.go b/pipeline/env/env.go
index 4beb2780f..bb02841ff 100644
--- a/pipeline/env/env.go
+++ b/pipeline/env/env.go
@@ -4,9 +4,9 @@ package env
 
 import (
 	"errors"
-	"log"
 	"os"
 
+	"github.com/apex/log"
 	"github.com/goreleaser/goreleaser/context"
 )
 
@@ -25,11 +25,11 @@ func (Pipe) Description() string {
 func (Pipe) Run(ctx *context.Context) (err error) {
 	ctx.Token = os.Getenv("GITHUB_TOKEN")
 	if !ctx.Publish {
-		log.Println("GITHUB_TOKEN not validated because publishing has been disabled")
+		log.Warn("GITHUB_TOKEN not validated because publishing has been disabled")
 		return nil
 	}
 	if !ctx.Validate {
-		log.Println("Skipped validations because --skip-validate is set")
+		log.Warn("Skipped validations because --skip-validate is set")
 		return nil
 	}
 	if ctx.Token == "" {
diff --git a/pipeline/fpm/fpm.go b/pipeline/fpm/fpm.go
index 9f49e5f53..dd07740d0 100644
--- a/pipeline/fpm/fpm.go
+++ b/pipeline/fpm/fpm.go
@@ -3,10 +3,10 @@ package fpm
 
 import (
 	"errors"
-	"log"
 	"os/exec"
 	"path/filepath"
 
+	"github.com/apex/log"
 	"github.com/goreleaser/goreleaser/context"
 	"golang.org/x/sync/errgroup"
 )
@@ -30,7 +30,7 @@ func (Pipe) Description() string {
 // Run the pipe
 func (Pipe) Run(ctx *context.Context) error {
 	if len(ctx.Config.FPM.Formats) == 0 {
-		log.Println("No output formats configured, skipping")
+		log.Info("No output formats configured, skipping")
 		return nil
 	}
 	_, err := exec.LookPath("fpm")
@@ -59,7 +59,7 @@ func create(ctx *context.Context, format, archive, arch string) error {
 	var path = filepath.Join(ctx.Config.Dist, archive)
 	var file = path + "." + format
 	var name = ctx.Config.Build.Binary
-	log.Println("Creating", file)
+	log.WithField("file", file).Info("Creating")
 
 	var options = []string{
 		"--input-type", "dir",
diff --git a/pipeline/git/git.go b/pipeline/git/git.go
index 1f50b2a4d..195c00eb9 100644
--- a/pipeline/git/git.go
+++ b/pipeline/git/git.go
@@ -5,13 +5,12 @@ package git
 import (
 	"bytes"
 	"fmt"
-	"log"
 	"regexp"
 	"strings"
+	"text/template"
 	"time"
 
-	"text/template"
-
+	"github.com/apex/log"
 	"github.com/goreleaser/goreleaser/context"
 )
 
@@ -74,7 +73,7 @@ func (Pipe) Run(ctx *context.Context) (err error) {
 		return
 	}
 	if !ctx.Validate {
-		log.Println("Skipped validations because --skip-validate is set")
+		log.Warn("Skipped validations because --skip-validate is set")
 		return nil
 	}
 	return validate(ctx, commit, tag)
@@ -170,7 +169,7 @@ func gitLog(refs ...string) (string, error) {
 func getInfo() (tag, commit string, err error) {
 	tag, err = cleanGit("describe", "--tags", "--abbrev=0")
 	if err != nil {
-		log.Printf("Failed to retrieve current tag: %s", err.Error())
+		log.WithError(err).Info("Failed to retrieve current tag")
 	}
 	commit, err = cleanGit("show", "--format='%H'", "HEAD")
 	return
diff --git a/pipeline/release/release.go b/pipeline/release/release.go
index 06f011749..203f1a6bf 100644
--- a/pipeline/release/release.go
+++ b/pipeline/release/release.go
@@ -3,10 +3,10 @@
 package release
 
 import (
-	"log"
 	"os"
 	"path/filepath"
 
+	"github.com/apex/log"
 	"github.com/goreleaser/goreleaser/context"
 	"github.com/goreleaser/goreleaser/internal/client"
 	"golang.org/x/sync/errgroup"
@@ -27,10 +27,12 @@ func (Pipe) Run(ctx *context.Context) error {
 
 func doRun(ctx *context.Context, client client.Client) error {
 	if !ctx.Publish {
-		log.Println("Skipped because --skip-publish is set")
+		log.Warn("Skipped because --skip-publish is set")
 		return nil
 	}
-	log.Println("Creating or updating release", ctx.Git.CurrentTag, "on", ctx.Config.Release.GitHub.String())
+	log.WithField("tag", ctx.Git.CurrentTag).
+		WithField("repo", ctx.Config.Release.GitHub.String()).
+		Info("Creating or updating release")
 	body, err := describeBody(ctx)
 	if err != nil {
 		return err
@@ -56,6 +58,6 @@ func upload(ctx *context.Context, client client.Client, releaseID int, artifact
 		return err
 	}
 	defer func() { _ = file.Close() }()
-	log.Println("Uploading", file.Name())
+	log.WithField("file", file).Info("Uploading")
 	return client.Upload(ctx, releaseID, artifact, file)
 }