diff --git a/internal/pipe/snapshot/snapshot.go b/internal/pipe/snapshot/snapshot.go
index acdb8521d..c4d469f65 100644
--- a/internal/pipe/snapshot/snapshot.go
+++ b/internal/pipe/snapshot/snapshot.go
@@ -9,7 +9,7 @@ import (
 	"github.com/goreleaser/goreleaser/pkg/context"
 )
 
-// Pipe for checksums.
+// Pipe for setting up the snapshot feature..
 type Pipe struct{}
 
 func (Pipe) String() string                 { return "snapshotting" }
@@ -26,7 +26,7 @@ func (Pipe) Default(ctx *context.Context) error {
 func (Pipe) Run(ctx *context.Context) error {
 	name, err := tmpl.New(ctx).Apply(ctx.Config.Snapshot.NameTemplate)
 	if err != nil {
-		return fmt.Errorf("failed to generate snapshot name: %w", err)
+		return fmt.Errorf("failed to parse snapshot name: %w", err)
 	}
 	if name == "" {
 		return fmt.Errorf("empty snapshot name")
diff --git a/internal/pipeline/pipeline.go b/internal/pipeline/pipeline.go
index 51c30fbae..d81e358aa 100644
--- a/internal/pipeline/pipeline.go
+++ b/internal/pipeline/pipeline.go
@@ -59,10 +59,10 @@ var BuildPipeline = []Piper{
 	semver.Pipe{},
 	// load default configs
 	defaults.Pipe{},
-	// run global hooks before build
-	before.Pipe{},
 	// snapshot version handling
 	snapshot.Pipe{},
+	// run global hooks before build
+	before.Pipe{},
 	// ensure ./dist is clean
 	dist.Pipe{},
 	// setup gomod-related stuff