diff --git a/internal/tmpl/tmpl.go b/internal/tmpl/tmpl.go
index 0c83f9a5f..5c65072f5 100644
--- a/internal/tmpl/tmpl.go
+++ b/internal/tmpl/tmpl.go
@@ -166,11 +166,12 @@ func (t *Template) Apply(s string) (string, error) {
 			"time": func(s string) string {
 				return time.Now().UTC().Format(s)
 			},
-			"tolower": strings.ToLower,
-			"toupper": strings.ToUpper,
-			"trim":    strings.TrimSpace,
-			"dir":     filepath.Dir,
-			"abs":     filepath.Abs,
+			"tolower":    strings.ToLower,
+			"toupper":    strings.ToUpper,
+			"trim":       strings.TrimSpace,
+			"trimprefix": strings.TrimPrefix,
+			"dir":        filepath.Dir,
+			"abs":        filepath.Abs,
 		}).
 		Parse(s)
 	if err != nil {
diff --git a/internal/tmpl/tmpl_test.go b/internal/tmpl/tmpl_test.go
index 62e3ac0f8..8835c79bd 100644
--- a/internal/tmpl/tmpl_test.go
+++ b/internal/tmpl/tmpl_test.go
@@ -188,6 +188,11 @@ func TestFuncMap(t *testing.T) {
 			Name:     "tolower",
 			Expected: "test",
 		},
+		{
+			Template: `{{ trimprefix "v1.2.4" "v" }}`,
+			Name:     "trimprefix",
+			Expected: "1.2.4",
+		},
 		{
 			Template: `{{ toupper "test" }}`,
 			Name:     "toupper",
diff --git a/www/docs/customization/templates.md b/www/docs/customization/templates.md
index ae20a794c..11328ba33 100644
--- a/www/docs/customization/templates.md
+++ b/www/docs/customization/templates.md
@@ -62,6 +62,7 @@ On all fields, you have these available functions:
 | `tolower "V1.2"`        | makes input string lowercase. See [ToLower](https://golang.org/pkg/strings/#ToLower)                                           |
 | `toupper "v1.2"`        | makes input string uppercase. See [ToUpper](https://golang.org/pkg/strings/#ToUpper)                                           |
 | `trim " v1.2  "`        | removes all leading and trailing white space. See [TrimSpace](https://golang.org/pkg/strings/#TrimSpace)                       |
+| `trimprefix "v1.2" "v"` | removes provided leading prefix string, if present. See [TrimSpace](https://golang.org/pkg/strings/#TrimPrefix)                |
 | `dir .Path`             | returns all but the last element of path, typically the path's directory. See [Dir](https://golang.org/pkg/path/filepath/#Dir) |
 | `abs .ArtifactPath`     | returns an absolute representation of path. See [Abs](https://golang.org/pkg/path/filepath/#Abs)                               |