diff --git a/.goreleaser.yml b/.goreleaser.yml
index 316fb5e32..1f1f0f286 100644
--- a/.goreleaser.yml
+++ b/.goreleaser.yml
@@ -13,6 +13,8 @@ builds:
       - arm64
 checksum:
   name_template: '{{ .ProjectName }}_checksums.txt'
+dockers:
+  - image: goreleaser/goreleaser
 archive:
   name_template: '{{ .ProjectName }}_{{ .Os }}_{{ .Arch }}{{ if .Arm }}v{{ .Arm }}{{ end }}'
   replacements:
diff --git a/.travis.yml b/.travis.yml
index c3fe5822c..8f1935a6c 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -2,8 +2,11 @@ dist: trusty
 sudo: required
 language: go
 go: 1.8.3
+services:
+  - docker
 install:
   - make setup
+  - docker login -u="$DOCKER_USERNAME" -p="$DOCKER_PASSWORD"
   - gem install fpm
   - sudo apt-get update
   - sudo apt-get install --yes snapd rpm
diff --git a/Dockerfile b/Dockerfile
new file mode 100644
index 000000000..b7dcde4c5
--- /dev/null
+++ b/Dockerfile
@@ -0,0 +1,4 @@
+FROM scratch
+COPY goreleaser /goreleaser
+ENTRYPOINT ["/goreleaser"]
+
diff --git a/config/config.go b/config/config.go
index 57711863c..995657c37 100644
--- a/config/config.go
+++ b/config/config.go
@@ -159,6 +159,19 @@ type Checksum struct {
 	XXX map[string]interface{} `yaml:",inline"`
 }
 
+// Docker image config
+type Docker struct {
+	Binary     string `yaml:",omitempty"`
+	Goos       string `yaml:",omitempty"`
+	Goarch     string `yaml:",omitempty"`
+	Goarm      string `yaml:",omitempty"`
+	Image      string `yaml:",omitempty"`
+	Dockerfile string `yaml:",omitempty"`
+
+	// Capture all undefined fields and should be empty after loading
+	XXX map[string]interface{} `yaml:",inline"`
+}
+
 // Project includes all project configuration
 type Project struct {
 	ProjectName string    `yaml:"project_name,omitempty"`
@@ -170,6 +183,7 @@ type Project struct {
 	Snapcraft   Snapcraft `yaml:",omitempty"`
 	Snapshot    Snapshot  `yaml:",omitempty"`
 	Checksum    Checksum  `yaml:",omitempty"`
+	Dockers     []Docker  `yaml:",omitempty"`
 
 	// this is a hack ¯\_(ツ)_/¯
 	SingleBuild Build `yaml:"build,omitempty"`
@@ -231,6 +245,9 @@ func checkOverflows(config Project) error {
 	}
 	overflow.check(config.Snapshot.XXX, "snapshot")
 	overflow.check(config.Checksum.XXX, "checksum")
+	for i, docker := range config.Dockers {
+		overflow.check(docker.XXX, fmt.Sprintf("docker[%d]", i))
+	}
 	return overflow.err()
 }
 
diff --git a/config/config_test.go b/config/config_test.go
index 81831bea3..224d3e721 100644
--- a/config/config_test.go
+++ b/config/config_test.go
@@ -58,7 +58,7 @@ func TestFileNotFound(t *testing.T) {
 func TestInvalidFields(t *testing.T) {
 	var assert = assert.New(t)
 	_, err := Load("testdata/invalid_config.yml")
-	assert.EqualError(err, "unknown fields in the config file: invalid_root, archive.invalid_archive, archive.format_overrides[0].invalid_archive_fmtoverrides, brew.invalid_brew, brew.github.invalid_brew_github, builds[0].invalid_builds, builds[0].hooks.invalid_builds_hooks, builds[0].ignored_builds[0].invalid_builds_ignore, fpm.invalid_fpm, release.invalid_release, release.github.invalid_release_github, build.invalid_build, builds.hooks.invalid_build_hook, builds.ignored_builds[0].invalid_build_ignore, snapshot.invalid_snapshot")
+	assert.EqualError(err, "unknown fields in the config file: invalid_root, archive.invalid_archive, archive.format_overrides[0].invalid_archive_fmtoverrides, brew.invalid_brew, brew.github.invalid_brew_github, builds[0].invalid_builds, builds[0].hooks.invalid_builds_hooks, builds[0].ignored_builds[0].invalid_builds_ignore, fpm.invalid_fpm, release.invalid_release, release.github.invalid_release_github, build.invalid_build, builds.hooks.invalid_build_hook, builds.ignored_builds[0].invalid_build_ignore, snapshot.invalid_snapshot, docker[0].invalid_docker")
 }
 
 func TestInvalidYaml(t *testing.T) {
diff --git a/config/testdata/invalid_config.yml b/config/testdata/invalid_config.yml
index c8b0223bb..a8c96ca3c 100644
--- a/config/testdata/invalid_config.yml
+++ b/config/testdata/invalid_config.yml
@@ -27,4 +27,5 @@ fpm:
   invalid_fpm: 1
 snapshot:
   invalid_snapshot: 1
-
+dockers:
+  - invalid_docker: 1
diff --git a/goreleaserlib/goreleaser.go b/goreleaserlib/goreleaser.go
index c1f1f5e73..614199c75 100644
--- a/goreleaserlib/goreleaser.go
+++ b/goreleaserlib/goreleaser.go
@@ -16,6 +16,7 @@ import (
 	"github.com/goreleaser/goreleaser/pipeline/checksums"
 	"github.com/goreleaser/goreleaser/pipeline/cleandist"
 	"github.com/goreleaser/goreleaser/pipeline/defaults"
+	"github.com/goreleaser/goreleaser/pipeline/docker"
 	"github.com/goreleaser/goreleaser/pipeline/env"
 	"github.com/goreleaser/goreleaser/pipeline/fpm"
 	"github.com/goreleaser/goreleaser/pipeline/git"
@@ -35,6 +36,7 @@ var pipes = []pipeline.Pipe{
 	snapcraft.Pipe{}, // archive via snapcraft (snap)
 	checksums.Pipe{}, // checksums of the files
 	release.Pipe{},   // release to github
+	docker.Pipe{},    // create and push docker images
 	brew.Pipe{},      // push to brew tap
 }
 
@@ -96,9 +98,8 @@ func handle(err error) error {
 	if err == nil {
 		return nil
 	}
-	skip, ok := err.(pipeline.ErrSkip)
-	if ok {
-		log.WithField("reason", skip.Error()).Warn("skipped")
+	if pipeline.IsSkip(err) {
+		log.WithField("reason", err.Error()).Warn("skipped")
 		return nil
 	}
 	return err
diff --git a/pipeline/defaults/defaults.go b/pipeline/defaults/defaults.go
index 5f6a8070c..b3715f7c6 100644
--- a/pipeline/defaults/defaults.go
+++ b/pipeline/defaults/defaults.go
@@ -57,6 +57,21 @@ func (Pipe) Run(ctx *context.Context) error {
 		}
 		ctx.Config.Brew.Install = strings.Join(installs, "\n")
 	}
+	if len(ctx.Config.Dockers) == 1 {
+		if ctx.Config.Dockers[0].Goos == "" {
+			ctx.Config.Dockers[0].Goos = "linux"
+		}
+		if ctx.Config.Dockers[0].Goarch == "" {
+			ctx.Config.Dockers[0].Goarch = "amd64"
+		}
+		if ctx.Config.Dockers[0].Binary == "" {
+			ctx.Config.Dockers[0].Binary = ctx.Config.Builds[0].Binary
+		}
+		if ctx.Config.Dockers[0].Dockerfile == "" {
+			ctx.Config.Dockers[0].Dockerfile = "Dockerfile"
+		}
+	}
+
 	err := setArchiveDefaults(ctx)
 	log.WithField("config", ctx.Config).Debug("defaults set")
 	return err
diff --git a/pipeline/defaults/defaults_test.go b/pipeline/defaults/defaults_test.go
index 9d4ff3b49..0377a4ee7 100644
--- a/pipeline/defaults/defaults_test.go
+++ b/pipeline/defaults/defaults_test.go
@@ -32,6 +32,7 @@ func TestFillBasicData(t *testing.T) {
 	assert.Contains(ctx.Config.Builds[0].Goarch, "amd64")
 	assert.Equal("tar.gz", ctx.Config.Archive.Format)
 	assert.Contains(ctx.Config.Brew.Install, "bin.install \"goreleaser\"")
+	assert.Empty(ctx.Config.Dockers)
 	assert.NotEmpty(
 		ctx.Config.Archive.NameTemplate,
 		ctx.Config.Builds[0].Ldflags,
@@ -65,11 +66,19 @@ func TestFillPartial(t *testing.T) {
 					},
 				},
 			},
+			Dockers: []config.Docker{
+				{Image: "a/b"},
+			},
 		},
 	}
 	assert.NoError(Pipe{}.Run(ctx))
 	assert.Len(ctx.Config.Archive.Files, 1)
 	assert.Equal(`bin.install "testreleaser"`, ctx.Config.Brew.Install)
+	assert.NotEmpty(ctx.Config.Dockers[0].Binary)
+	assert.NotEmpty(ctx.Config.Dockers[0].Goos)
+	assert.NotEmpty(ctx.Config.Dockers[0].Goarch)
+	assert.NotEmpty(ctx.Config.Dockers[0].Dockerfile)
+	assert.Empty(ctx.Config.Dockers[0].Goarm)
 }
 
 func TestFillSingleBuild(t *testing.T) {
diff --git a/pipeline/docker/docker.go b/pipeline/docker/docker.go
new file mode 100644
index 000000000..a1343a336
--- /dev/null
+++ b/pipeline/docker/docker.go
@@ -0,0 +1,108 @@
+// Package docker provides a Pipe that creates and pushes a Docker image
+package docker
+
+import (
+	"fmt"
+	"os"
+	"os/exec"
+	"path/filepath"
+
+	"github.com/goreleaser/goreleaser/config"
+	"github.com/goreleaser/goreleaser/context"
+	"github.com/goreleaser/goreleaser/pipeline"
+
+	"github.com/apex/log"
+
+	"github.com/pkg/errors"
+)
+
+// ErrNoDocker is shown when docker cannot be found in $PATH
+var ErrNoDocker = errors.New("docker not present in $PATH")
+
+// Pipe for docker
+type Pipe struct{}
+
+// Description of the pipe
+func (Pipe) Description() string {
+	return "Creating Docker images"
+}
+
+// Run the pipe
+func (Pipe) Run(ctx *context.Context) error {
+	if len(ctx.Config.Dockers) == 0 || ctx.Config.Dockers[0].Image == "" {
+		return pipeline.Skip("docker section is not configured")
+	}
+	_, err := exec.LookPath("docker")
+	if err != nil {
+		return ErrNoDocker
+	}
+	for _, docker := range ctx.Config.Dockers {
+		var imagePlatform = docker.Goos + docker.Goarch + docker.Goarm
+		for platform, groups := range ctx.Binaries {
+			if platform != imagePlatform {
+				continue
+			}
+			for folder, binaries := range groups {
+				for _, binary := range binaries {
+					if binary.Name != docker.Binary {
+						continue
+					}
+					var err = doRun(ctx, folder, docker, binary)
+					if err != nil && !pipeline.IsSkip(err) {
+						return err
+					}
+				}
+			}
+		}
+	}
+	return nil
+}
+
+func doRun(ctx *context.Context, folder string, docker config.Docker, binary context.Binary) error {
+	var root = filepath.Join(ctx.Config.Dist, folder)
+	var dockerfile = filepath.Join(root, filepath.Base(docker.Dockerfile))
+	var image = fmt.Sprintf("%s:%s", docker.Image, ctx.Git.CurrentTag)
+
+	if err := os.Link(docker.Dockerfile, dockerfile); err != nil {
+		return errors.Wrap(err, "failed to link dockerfile")
+	}
+	if err := dockerBuild(root, dockerfile, image); err != nil {
+		return err
+	}
+
+	// TODO: improve this so it can log into to stdout
+	if !ctx.Publish {
+		return pipeline.Skip("--skip-publish is set")
+	}
+	if ctx.Config.Release.Draft {
+		return pipeline.Skip("release is marked as draft")
+	}
+	if err := dockerPush(image); err != nil {
+		return err
+	}
+	return nil
+}
+
+func dockerBuild(root, dockerfile, image string) error {
+	log.WithField("image", image).Info("building docker image")
+	var cmd = exec.Command("docker", "build", "-f", dockerfile, "-t", image, root)
+	log.WithField("cmd", cmd).Debug("executing")
+	out, err := cmd.CombinedOutput()
+	if err != nil {
+		return errors.Wrapf(err, "failed to build docker image: \n%s", string(out))
+	}
+	log.Debugf("docker build output: \n%s", string(out))
+	return nil
+}
+
+func dockerPush(image string) error {
+	log.WithField("image", image).Info("pushing docker image")
+	var cmd = exec.Command("docker", "push", image)
+	log.WithField("cmd", cmd).Debug("executing")
+	out, err := cmd.CombinedOutput()
+	if err != nil {
+		return errors.Wrapf(err, "failed to push docker image: \n%s", string(out))
+	}
+	log.Debugf("docker push output: \n%s", string(out))
+	return nil
+}
diff --git a/pipeline/docker/docker_test.go b/pipeline/docker/docker_test.go
new file mode 100644
index 000000000..47aea0cdc
--- /dev/null
+++ b/pipeline/docker/docker_test.go
@@ -0,0 +1,110 @@
+package docker
+
+import (
+	"io/ioutil"
+	"os"
+	"os/exec"
+	"path/filepath"
+	"testing"
+
+	"github.com/goreleaser/goreleaser/config"
+	"github.com/goreleaser/goreleaser/context"
+	"github.com/goreleaser/goreleaser/pipeline"
+
+	"github.com/stretchr/testify/assert"
+)
+
+func TestRunPipe(t *testing.T) {
+	var assert = assert.New(t)
+	folder, err := ioutil.TempDir("", "archivetest")
+	assert.NoError(err)
+	var dist = filepath.Join(folder, "dist")
+	assert.NoError(os.Mkdir(dist, 0755))
+	assert.NoError(os.Mkdir(filepath.Join(dist, "mybin"), 0755))
+	var binPath = filepath.Join(dist, "mybin", "mybin")
+	_, err = os.Create(binPath)
+	assert.NoError(err)
+	// this might fail as the image doesnt exist yet, so lets ignore the error
+	_ = exec.Command("docker", "rmi", "goreleaser/test_run_pipe:v1.0.0").Run()
+	var ctx = &context.Context{
+		Git: context.GitInfo{
+			CurrentTag: "v1.0.0",
+		},
+		Publish: true,
+		Config: config.Project{
+			ProjectName: "mybin",
+			Dist:        dist,
+			Dockers: []config.Docker{
+				{
+					Image:      "goreleaser/test_run_pipe",
+					Goos:       "linux",
+					Goarch:     "amd64",
+					Dockerfile: "testdata/Dockerfile",
+					Binary:     "mybin",
+				},
+				{
+					Image:      "goreleaser/test_run_pipe_nope",
+					Goos:       "linux",
+					Goarch:     "amd64",
+					Dockerfile: "testdata/Dockerfile",
+					Binary:     "otherbin",
+				},
+			},
+		},
+	}
+	for _, plat := range []string{"linuxamd64", "linux386", "darwinamd64"} {
+		ctx.AddBinary(plat, "mybin", "mybin", binPath)
+	}
+	assert.NoError(Pipe{}.Run(ctx))
+	// this might should not fail as the image should have been created when
+	// the step ran
+	assert.NoError(
+		exec.Command("docker", "rmi", "goreleaser/test_run_pipe:v1.0.0").Run(),
+	)
+	// the test_run_pipe_nope image should not have been created, so deleting
+	// it should fail
+	assert.Error(
+		exec.Command("docker", "rmi", "goreleaser/test_run_pipe_nope:v1.0.0").Run(),
+	)
+}
+
+func TestDescription(t *testing.T) {
+	var assert = assert.New(t)
+	assert.NotEmpty(Pipe{}.Description())
+}
+
+func TestNoDockers(t *testing.T) {
+	var assert = assert.New(t)
+	assert.True(pipeline.IsSkip(Pipe{}.Run(context.New(config.Project{}))))
+}
+
+func TestNoDockerWithoutImageName(t *testing.T) {
+	var assert = assert.New(t)
+	assert.True(pipeline.IsSkip(Pipe{}.Run(context.New(config.Project{
+		Dockers: []config.Docker{
+			{
+				Goos: "linux",
+			},
+		},
+	}))))
+}
+
+func TestDockerNotInPath(t *testing.T) {
+	var assert = assert.New(t)
+	var path = os.Getenv("PATH")
+	defer func() {
+		assert.NoError(os.Setenv("PATH", path))
+	}()
+	assert.NoError(os.Setenv("PATH", ""))
+	var ctx = &context.Context{
+		Version: "1.0.0",
+		Config: config.Project{
+			Dockers: []config.Docker{
+				{
+					Image: "a/b",
+				},
+			},
+		},
+	}
+	assert.EqualError(Pipe{}.Run(ctx), ErrNoDocker.Error())
+}
diff --git a/pipeline/docker/testdata/Dockerfile b/pipeline/docker/testdata/Dockerfile
new file mode 100644
index 000000000..cf012c074
--- /dev/null
+++ b/pipeline/docker/testdata/Dockerfile
@@ -0,0 +1,2 @@
+FROM scratch
+ADD mybin /
diff --git a/pipeline/pipe.go b/pipeline/pipe.go
index 48da97c5c..f09b385aa 100644
--- a/pipeline/pipe.go
+++ b/pipeline/pipe.go
@@ -12,6 +12,12 @@ type Pipe interface {
 	Run(ctx *context.Context) error
 }
 
+// IsSkip returns true if the error is an ErrSkip
+func IsSkip(err error) bool {
+	_, ok := err.(ErrSkip)
+	return ok
+}
+
 // ErrSkip occurs when a pipe is skipped for some reason
 type ErrSkip struct {
 	reason string
diff --git a/pipeline/pipe_test.go b/pipeline/pipe_test.go
index c7a332efe..67be2f174 100644
--- a/pipeline/pipe_test.go
+++ b/pipeline/pipe_test.go
@@ -1,6 +1,7 @@
 package pipeline
 
 import (
+	"errors"
 	"testing"
 
 	"github.com/stretchr/testify/assert"
@@ -13,3 +14,9 @@ func TestSkipPipe(t *testing.T) {
 	assert.Error(err)
 	assert.Equal(reason, err.Error())
 }
+
+func TestIsSkip(t *testing.T) {
+	var assert = assert.New(t)
+	assert.True(IsSkip(Skip("whatever")))
+	assert.False(IsSkip(errors.New("nope")))
+}