diff --git a/internal/client/gitlab.go b/internal/client/gitlab.go
index d3d518b17..582744d55 100644
--- a/internal/client/gitlab.go
+++ b/internal/client/gitlab.go
@@ -377,19 +377,41 @@ func (c *gitlabClient) Upload(
 		projectID = ctx.Config.Release.GitLab.Owner + "/" + projectID
 	}
 
-	log.WithField("file", file.Name()).Debug("uploading file")
-	projectFile, _, err := c.client.Projects.UploadFile(
-		projectID,
-		file.Name(),
-		nil,
-	)
-	if err != nil {
-		return err
+	var baseLinkURL string
+	if ctx.Config.GitLabURLs.UsePackageRegistry {
+		log.WithField("file", file.Name()).Debug("uploading file as generic package")
+		_, _, err := c.client.GenericPackages.PublishPackageFile(
+			projectID,
+			ctx.Config.ProjectName,
+			ctx.Version,
+			artifact.Name,
+			file,
+			nil,
+		)
+		if err != nil {
+			return err
+		}
+		baseLinkURL, err = c.client.GenericPackages.FormatPackageURL(
+			projectID, ctx.Config.ProjectName, ctx.Version, artifact.Name)
+		if err != nil {
+			return err
+		}
+	} else {
+		log.WithField("file", file.Name()).Debug("uploading file as attachment")
+		projectFile, _, err := c.client.Projects.UploadFile(
+			projectID,
+			file.Name(),
+			nil,
+		)
+		if err != nil {
+			return err
+		}
+		baseLinkURL = projectFile.URL
 	}
 
 	log.WithFields(log.Fields{
 		"file": file.Name(),
-		"url":  projectFile.URL,
+		"url":  baseLinkURL,
 	}).Debug("uploaded file")
 
 	// search for project details based on projectID
@@ -398,14 +420,18 @@ func (c *gitlabClient) Upload(
 		return err
 	}
 
-	gitlabBaseURL, err := tmpl.New(ctx).Apply(ctx.Config.GitLabURLs.Download)
-	if err != nil {
-		return fmt.Errorf("templating GitLab Download URL: %w", err)
-	}
-
-	linkURL := gitlabBaseURL + "/" + projectDetails.PathWithNamespace + projectFile.URL
 	name := artifact.Name
 	filename := "/" + name
+	var linkURL string
+	if ctx.Config.GitLabURLs.UsePackageRegistry {
+		linkURL = c.client.BaseURL().String() + baseLinkURL
+	} else {
+		gitlabBaseURL, err := tmpl.New(ctx).Apply(ctx.Config.GitLabURLs.Download)
+		if err != nil {
+			return fmt.Errorf("templating GitLab Download URL: %w", err)
+		}
+		linkURL = gitlabBaseURL + "/" + projectDetails.PathWithNamespace + baseLinkURL
+	}
 	releaseLink, _, err := c.client.ReleaseLinks.CreateReleaseLink(
 		projectID,
 		releaseID,
diff --git a/pkg/config/config.go b/pkg/config/config.go
index 52c18f26a..1b35b7f43 100644
--- a/pkg/config/config.go
+++ b/pkg/config/config.go
@@ -25,9 +25,10 @@ type GitHubURLs struct {
 
 // GitLabURLs holds the URLs to be used when using gitlab ce/enterprise.
 type GitLabURLs struct {
-	API           string `yaml:"api,omitempty"`
-	Download      string `yaml:"download,omitempty"`
-	SkipTLSVerify bool   `yaml:"skip_tls_verify,omitempty"`
+	API                string `yaml:"api,omitempty"`
+	Download           string `yaml:"download,omitempty"`
+	SkipTLSVerify      bool   `yaml:"skip_tls_verify,omitempty"`
+	UsePackageRegistry bool   `yaml:"use_package_registry,omitempty"`
 }
 
 // GiteaURLs holds the URLs to be used when using gitea.
diff --git a/www/docs/scm/gitlab.md b/www/docs/scm/gitlab.md
index 20c6f716c..6ff1d6f79 100644
--- a/www/docs/scm/gitlab.md
+++ b/www/docs/scm/gitlab.md
@@ -28,6 +28,9 @@ gitlab_urls:
   download: https://gitlab.company.com
   # set to true if you use a self-signed certificate
   skip_tls_verify: false
+  # set to true if you want to upload to the Package Registry rather than attachments
+  # Only works with GitLab 13.5+
+  use_package_registry: false
 ```
 
 If none are set, they default to GitLab's public URLs.
@@ -37,6 +40,19 @@ If none are set, they default to GitLab's public URLs.
     on [release](https://docs.gitlab.com/ee/user/project/releases/index.html) functionality
     and [direct asset linking](https://docs.gitlab.com/ee/user/project/releases/index.html#permanent-links-to-release-assets).
 
+## Generic Package Registry
+
+GitLab introduced the [Generic Package Registry](https://docs.gitlab.com/ee/user/packages/package_registry/index.html) in Gitlab 13.5.
+
+Normally, `goreleaser` uploads release files as "attachments", which may have [administrative limits](https://docs.gitlab.com/ee/user/admin_area/settings/account_and_limit_settings.html).  Notably, hosted gitlab.com instances have a 10MB attachment limit which cannot be changed.
+
+Uploading to the Generic Package Registry does not have this restriction.  To use it instead, set `use_package_registry` to `true`.
+
+```yaml
+# .goreleaser.yml
+gitlab_urls:
+  use_package_registry: true
+```
 
 ## Example release