diff --git a/README.md b/README.md
index 88acd288..1ac4617e 100644
--- a/README.md
+++ b/README.md
@@ -6,6 +6,8 @@
 [![GoDoc](https://godoc.org/github.com/google/ko?status.svg)](https://godoc.org/github.com/google/ko)
 [![Go Report Card](https://goreportcard.com/badge/google/ko)](https://goreportcard.com/report/google/ko)
 
+<img src="https://github.com/google/ko/raw/master/logo/ko.png" width="300">
+
 ## Installation
 
 `ko` can be installed and upgraded by running:
diff --git a/logo/ko.png b/logo/ko.png
new file mode 100644
index 00000000..1ed77c16
Binary files /dev/null and b/logo/ko.png differ