diff --git a/pkg/commands/options/strict.go b/pkg/commands/options/strict.go
index 6b8c9652..bdc528c6 100644
--- a/pkg/commands/options/strict.go
+++ b/pkg/commands/options/strict.go
@@ -24,6 +24,6 @@ type StrictOptions struct {
 }
 
 func AddStrictArg(cmd *cobra.Command, so *StrictOptions) {
-	cmd.Flags().BoolVarP(&so.Strict, "strict", "S", so.Strict,
-		"If true, require package references to be explicitly noted")
+	cmd.Flags().BoolVarP(&so.Strict, "strict", "", so.Strict,
+		`If true, require package references to be explicitly prefixed with "ko://"`)
 }