diff --git a/README.rst b/README.rst
index 069e40ea..dfba659e 100644
--- a/README.rst
+++ b/README.rst
@@ -3,11 +3,12 @@ HTTPie: a CLI, cURL-like tool for humans
 ****************************************
 
 
-HTTPie is a **command line HTTP client**. Its goal is to make CLI interaction
-with web services as **human-friendly** as possible. It provides a
-simple ``http`` command that allows for sending arbitrary HTTP requests using a
-simple and natural syntax, and displays colorized responses. HTTPie can be used
-for **testing, debugging**, and generally **interacting** with HTTP servers.
+HTTPie (pronounced *aych-tee-tee-pie*) is a **command line HTTP client**.  Its
+goal is to make CLI interaction with web services as **human-friendly** as
+possible. It provides a simple ``http`` command that allows for sending
+arbitrary HTTP requests using a simple and natural syntax, and displays
+colorized responses. HTTPie can be used for **testing, debugging**, and
+generally **interacting** with HTTP servers.
 
 
 .. image:: https://github.com/jkbr/httpie/raw/master/httpie.png