diff --git a/README.md b/README.md
index 2f09f52f..49102b24 100755
--- a/README.md
+++ b/README.md
@@ -144,6 +144,22 @@ The JSON output can be compact (default) or pretty formatted with the `-p` optio
 - `-q` quiet mode. Suppresses warning messages
 - `-r` raw output. Provides a more literal JSON output with all values as text and no additional sematic processing
 
+### Setting Custom Colors via Environment Variable
+You can specify custom colors via the `JC_COLORS` environment variable. The `JC_COLORS` environment variable takes four comma separated string values in the following format:
+```
+JELLO_COLORS=<keyname_color>,<keyword_color>,<number_color>,<string_color>
+```
+Where colors are: `black`, `red`, `green`, `yellow`, `blue`, `magenta`, `cyan`, `gray`, `brightblack`, `brightred`, `brightgreen`, `brightyellow`, `brightblue`, `brightmagenta`, `brightcyan`, `white`, or  `default`
+
+For example, to set to the default colors:
+```
+JC_COLORS=blue,brightblack,magenta,green
+```
+or
+```
+JC_COLORS=default,default,default,default
+```
+
 ## Contributions
 Feel free to add/improve code or parsers! You can use the [`jc/parsers/foo.py`](https://github.com/kellyjonbrazil/jc/blob/master/jc/parsers/foo.py) parser as a template and submit your parser with a pull request.
 
diff --git a/changelog.txt b/changelog.txt
index 9f55b05d..16b8b1a3 100644
--- a/changelog.txt
+++ b/changelog.txt
@@ -1,5 +1,8 @@
 jc changelog
 
+20200412 v1.10.4
+- Add color customization via JC_COLORS env variable
+
 20200409 v1.10.3
 - Fix break on pipe error
 
diff --git a/jc/cli.py b/jc/cli.py
index a031aadf..3feee9bc 100644
--- a/jc/cli.py
+++ b/jc/cli.py
@@ -18,7 +18,7 @@ import jc.utils
 
 
 class info():
-    version = '1.10.3'
+    version = '1.10.4'
     description = 'jc cli output JSON conversion tool'
     author = 'Kelly Brazil'
     author_email = 'kellyjonbrazil@gmail.com'
@@ -80,12 +80,52 @@ parsers = [
 ]
 
 
-class JcStyle(Style):
-    styles = {
-        Name.Tag: 'bold ansiblue',     # key names
-        Keyword: 'ansibrightblack',    # true, false, null
-        Number: 'ansimagenta',         # int, float
-        String: 'ansigreen'            # string
+def set_env_colors():
+    """
+    Grab custom colors from JC_COLORS environment variable. JC_COLORS env variable takes 4 comma
+    separated string values and should be in the format of:
+
+    JC_COLORS=<keyname_color>,<keyword_color>,<number_color>,<string_color>
+
+    Where colors are: black, red, green, yellow, blue, magenta, cyan, gray, brightblack, brightred,
+                      brightgreen, brightyellow, brightblue, brightmagenta, brightcyan, white, default
+
+    Default colors:
+
+    JC_COLORS=blue,brightblack,magenta,green
+    or
+    JC_COLORS=default,default,default,default
+
+    """
+    env_colors = os.getenv('JC_COLORS')
+    input_error = False
+
+    if env_colors:
+        color_list = env_colors.split(',')
+    else:
+        input_error = True
+
+    if env_colors and len(color_list) != 4:
+        print('jc:   Warning: could not parse JC_COLORS environment variable\n', file=sys.stderr)
+        input_error = True
+
+    if env_colors:
+        for color in color_list:
+            if color not in ['black', 'red', 'green', 'yellow', 'blue', 'magenta', 'cyan', 'gray', 'brightblack', 'brightred',
+                             'brightgreen', 'brightyellow', 'brightblue', 'brightmagenta', 'brightcyan', 'white', 'default']:
+                print('jc:   Warning: could not parse JC_COLORS environment variable\n', file=sys.stderr)
+                input_error = True
+
+    # if there is an issue with the env variable, just set all colors to default and move on
+    if input_error:
+        color_list = ['default', 'default', 'default', 'default']
+
+    # Try the color set in the JC_COLORS env variable first. If it is set to default, then fall back to default colors
+    return {
+        Name.Tag: f'bold ansi{color_list[0]}' if not color_list[0] == 'default' else f'bold ansiblue',   # key names
+        Keyword: f'ansi{color_list[1]}' if not color_list[1] == 'default' else f'ansibrightblack',  # true, false, null
+        Number: f'ansi{color_list[2]}' if not color_list[2] == 'default' else f'ansimagenta',       # numbers
+        String: f'ansi{color_list[3]}' if not color_list[3] == 'default' else f'ansigreen'          # strings
     }
 
 
@@ -205,6 +245,11 @@ def helptext(message):
 
 
 def json_out(data, pretty=False, mono=False, piped_out=False):
+     # set colors
+    class JcStyle(Style):
+        styles = set_env_colors()
+
+
     if not mono and not piped_out:
         if pretty:
             print(highlight(json.dumps(data, indent=2), JsonLexer(), Terminal256Formatter(style=JcStyle))[0:-1])
diff --git a/setup.py b/setup.py
index b63691f9..76759dda 100755
--- a/setup.py
+++ b/setup.py
@@ -5,7 +5,7 @@ with open('README.md', 'r') as f:
 
 setuptools.setup(
     name='jc',
-    version='1.10.3',
+    version='1.10.4',
     author='Kelly Brazil',
     author_email='kellyjonbrazil@gmail.com',
     description='This tool serializes the output of popular command line tools and filetypes to structured JSON output.',