diff --git a/.travis.yml b/.travis.yml
index 90a71c3a..8bb33246 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -3,6 +3,7 @@ env:
   global:
     - PROJECT_NAME: ripgrep
     - RUST_BACKTRACE: full
+    - TRAVIS_TAG: testrelease
 addons:
   apt:
     packages:
@@ -100,6 +101,7 @@ branches:
   only:
     # Pushes and PR to the master branch
     - master
+    - ag/prepare-0.10.0
     # Ruby regex to match tags. Required, or travis won't trigger deploys when
     # a new tag is pushed.
     - /^\d+\.\d+\.\d+.*$/
diff --git a/appveyor.yml b/appveyor.yml
index 51dd3b63..a6df75b8 100644
--- a/appveyor.yml
+++ b/appveyor.yml
@@ -73,9 +73,10 @@ deploy:
   # deploy when a new tag is pushed and only on the stable channel
   on:
     CHANNEL: stable
-    APPVEYOR_REPO_TAG: true
+    branch: ag/prepare-0.10.0
 
 branches:
   only:
     - /^\d+\.\d+\.\d+$/
     - master
+    - ag/prepare-0.10.0