diff --git a/.github/workflows/build-mac.yml b/.github/workflows/build-mac.yml
index fc6f3258f..008af0f71 100644
--- a/.github/workflows/build-mac.yml
+++ b/.github/workflows/build-mac.yml
@@ -12,12 +12,18 @@ jobs:
     - name: Checkout
       uses: actions/checkout@v2
 
-    - name: Replace token 1
+    - name: Replace token 1 server
       run: sed -i -e "s,placeholder_rudder_dataplane_url,${{ secrets.RUDDER_DATAPLANE_URL }},g" ${{ github.workspace }}/server/services/telemetry/telemetry.go
 
-    - name: Replace token 2
+    - name: Replace token 1 webapp
+      run: sed -i -e "s,placeholder_rudder_dataplane_url,${{ secrets.RUDDER_DATAPLANE_URL }},g" ${{ github.workspace }}/mattermost-plugin/webapp/src/index.tsx
+
+    - name: Replace token 2 server
       run: sed -i -e "s,placeholder_rudder_key,${{ secrets.RUDDER_DEV_KEY }},g" ${{ github.workspace }}/server/services/telemetry/telemetry.go
 
+    - name: Replace token 2 webapp
+      run: sed -i -e "s,placeholder_rudder_key,${{ secrets.RUDDER_DEV_KEY }},g" ${{ github.workspace }}/mattermost-plugin/webapp/src/index.tsx
+
     - name: npm install
       run: cd webapp; npm install --no-optional
 
diff --git a/.github/workflows/build-ubuntu.yml b/.github/workflows/build-ubuntu.yml
index 5e39786db..126fafb2a 100644
--- a/.github/workflows/build-ubuntu.yml
+++ b/.github/workflows/build-ubuntu.yml
@@ -11,12 +11,18 @@ jobs:
     - name: Checkout
       uses: actions/checkout@v2
 
-    - name: Replace token 1
+    - name: Replace token 1 server
       run: sed -i -e "s,placeholder_rudder_dataplane_url,${{ secrets.RUDDER_DATAPLANE_URL }},g" ${{ github.workspace }}/server/services/telemetry/telemetry.go
 
-    - name: Replace token 2
+    - name: Replace token 1 webapp
+      run: sed -i -e "s,placeholder_rudder_dataplane_url,${{ secrets.RUDDER_DATAPLANE_URL }},g" ${{ github.workspace }}/mattermost-plugin/webapp/src/index.tsx
+
+    - name: Replace token 2 server
       run: sed -i -e "s,placeholder_rudder_key,${{ secrets.RUDDER_DEV_KEY }},g" ${{ github.workspace }}/server/services/telemetry/telemetry.go
 
+    - name: Replace token 2 webapp
+      run: sed -i -e "s,placeholder_rudder_key,${{ secrets.RUDDER_DEV_KEY }},g" ${{ github.workspace }}/mattermost-plugin/webapp/src/index.tsx
+
     - name: npm install
       run: cd webapp; npm install --no-optional
 
diff --git a/.github/workflows/build-win-wpf.yml b/.github/workflows/build-win-wpf.yml
index 7eeeefda6..df6c698f5 100644
--- a/.github/workflows/build-win-wpf.yml
+++ b/.github/workflows/build-win-wpf.yml
@@ -11,12 +11,18 @@ jobs:
     - name: Checkout
       uses: actions/checkout@v2
 
-    - name: Replace token 1
+    - name: Replace token 1 server
       run: sed -i -e "s,placeholder_rudder_dataplane_url,${{ secrets.RUDDER_DATAPLANE_URL }},g" ${{ github.workspace }}/server/services/telemetry/telemetry.go
 
-    - name: Replace token 2
+    - name: Replace token 1 webapp
+      run: sed -i -e "s,placeholder_rudder_dataplane_url,${{ secrets.RUDDER_DATAPLANE_URL }},g" ${{ github.workspace }}/mattermost-plugin/webapp/src/index.tsx
+
+    - name: Replace token 2 server
       run: sed -i -e "s,placeholder_rudder_key,${{ secrets.RUDDER_DEV_KEY }},g" ${{ github.workspace }}/server/services/telemetry/telemetry.go
 
+    - name: Replace token 2 webapp
+      run: sed -i -e "s,placeholder_rudder_key,${{ secrets.RUDDER_DEV_KEY }},g" ${{ github.workspace }}/mattermost-plugin/webapp/src/index.tsx
+
     - name: Add msbuild to PATH
       uses: microsoft/setup-msbuild@v1.0.2
 
diff --git a/.github/workflows/dev-release.yml b/.github/workflows/dev-release.yml
index 09caed001..3e5860dc4 100644
--- a/.github/workflows/dev-release.yml
+++ b/.github/workflows/dev-release.yml
@@ -16,12 +16,18 @@ jobs:
     - name: Checkout
       uses: actions/checkout@v2
 
-    - name: Replace token 1
+    - name: Replace token 1 server
       run: sed -i -e "s,placeholder_rudder_dataplane_url,${{ secrets.RUDDER_DATAPLANE_URL }},g" ${{ github.workspace }}/server/services/telemetry/telemetry.go
 
-    - name: Replace token 2
+    - name: Replace token 1 webapp
+      run: sed -i -e "s,placeholder_rudder_dataplane_url,${{ secrets.RUDDER_DATAPLANE_URL }},g" ${{ github.workspace }}/mattermost-plugin/webapp/src/index.tsx
+
+    - name: Replace token 2 server
       run: sed -i -e "s,placeholder_rudder_key,${{ secrets.RUDDER_DEV_KEY }},g" ${{ github.workspace }}/server/services/telemetry/telemetry.go
 
+    - name: Replace token 2 webapp
+      run: sed -i -e "s,placeholder_rudder_key,${{ secrets.RUDDER_DEV_KEY }},g" ${{ github.workspace }}/mattermost-plugin/webapp/src/index.tsx
+
     - name: npm install
       run: cd webapp; npm install --no-optional
 
@@ -69,12 +75,18 @@ jobs:
     - name: Checkout
       uses: actions/checkout@v2
 
-    - name: Replace token 1
+    - name: Replace token 1 server
       run: sed -i -e "s,placeholder_rudder_dataplane_url,${{ secrets.RUDDER_DATAPLANE_URL }},g" ${{ github.workspace }}/server/services/telemetry/telemetry.go
 
-    - name: Replace token 2
+    - name: Replace token 1 webapp
+      run: sed -i -e "s,placeholder_rudder_dataplane_url,${{ secrets.RUDDER_DATAPLANE_URL }},g" ${{ github.workspace }}/mattermost-plugin/webapp/src/index.tsx
+
+    - name: Replace token 2 server
       run: sed -i -e "s,placeholder_rudder_key,${{ secrets.RUDDER_DEV_KEY }},g" ${{ github.workspace }}/server/services/telemetry/telemetry.go
 
+    - name: Replace token 2 webapp
+      run: sed -i -e "s,placeholder_rudder_key,${{ secrets.RUDDER_DEV_KEY }},g" ${{ github.workspace }}/mattermost-plugin/webapp/src/index.tsx
+
     - name: npm install
       run: cd webapp; npm install --no-optional
 
@@ -105,12 +117,18 @@ jobs:
     - name: Checkout
       uses: actions/checkout@v2
 
-    - name: Replace token 1
+    - name: Replace token 1 server
       run: sed -i -e "s,placeholder_rudder_dataplane_url,${{ secrets.RUDDER_DATAPLANE_URL }},g" ${{ github.workspace }}/server/services/telemetry/telemetry.go
 
-    - name: Replace token 2
+    - name: Replace token 1 webapp
+      run: sed -i -e "s,placeholder_rudder_dataplane_url,${{ secrets.RUDDER_DATAPLANE_URL }},g" ${{ github.workspace }}/mattermost-plugin/webapp/src/index.tsx
+
+    - name: Replace token 2 server
       run: sed -i -e "s,placeholder_rudder_key,${{ secrets.RUDDER_DEV_KEY }},g" ${{ github.workspace }}/server/services/telemetry/telemetry.go
 
+    - name: Replace token 2 webapp
+      run: sed -i -e "s,placeholder_rudder_key,${{ secrets.RUDDER_DEV_KEY }},g" ${{ github.workspace }}/mattermost-plugin/webapp/src/index.tsx
+
     - name: Add msbuild to PATH
       uses: microsoft/setup-msbuild@v1.0.2
 
@@ -154,12 +172,18 @@ jobs:
     - name: Checkout
       uses: actions/checkout@v2
 
-    - name: Replace token 1
+    - name: Replace token 1 server
       run: sed -i -e "s,placeholder_rudder_dataplane_url,${{ secrets.RUDDER_DATAPLANE_URL }},g" ${{ github.workspace }}/server/services/telemetry/telemetry.go
 
-    - name: Replace token 2
+    - name: Replace token 1 webapp
+      run: sed -i -e "s,placeholder_rudder_dataplane_url,${{ secrets.RUDDER_DATAPLANE_URL }},g" ${{ github.workspace }}/mattermost-plugin/webapp/src/index.tsx
+
+    - name: Replace token 2 server
       run: sed -i -e "s,placeholder_rudder_key,${{ secrets.RUDDER_DEV_KEY }},g" ${{ github.workspace }}/server/services/telemetry/telemetry.go
 
+    - name: Replace token 2 webapp
+      run: sed -i -e "s,placeholder_rudder_key,${{ secrets.RUDDER_DEV_KEY }},g" ${{ github.workspace }}/mattermost-plugin/webapp/src/index.tsx
+
     - name: npm install
       run: cd webapp; npm install --no-optional
 
diff --git a/.github/workflows/plugin-release.yml b/.github/workflows/plugin-release.yml
index 851161def..ac0c4907e 100644
--- a/.github/workflows/plugin-release.yml
+++ b/.github/workflows/plugin-release.yml
@@ -11,12 +11,18 @@ jobs:
     - name: Checkout
       uses: actions/checkout@v2
 
-    - name: Replace token 1
+    - name: Replace token 1 server
       run: sed -i -e "s,placeholder_rudder_dataplane_url,${{ secrets.RUDDER_DATAPLANE_URL }},g" ${{ github.workspace }}/server/services/telemetry/telemetry.go
 
-    - name: Replace token 2
+    - name: Replace token 1 webapp
+      run: sed -i -e "s,placeholder_rudder_dataplane_url,${{ secrets.RUDDER_DATAPLANE_URL }},g" ${{ github.workspace }}/mattermost-plugin/webapp/src/index.tsx
+
+    - name: Replace token 2 server
       run: sed -i -e "s,placeholder_rudder_key,${{ secrets.RUDDER_PROD_KEY }},g" ${{ github.workspace }}/server/services/telemetry/telemetry.go
 
+    - name: Replace token 2 webapp
+      run: sed -i -e "s,placeholder_rudder_key,${{ secrets.RUDDER_PROD_KEY }},g" ${{ github.workspace }}/mattermost-plugin/webapp/src/index.tsx
+
     - name: npm install
       run: cd webapp; npm install --no-optional
 
diff --git a/.github/workflows/prod-release.yml b/.github/workflows/prod-release.yml
index 3ab06dab7..b1fcd6738 100644
--- a/.github/workflows/prod-release.yml
+++ b/.github/workflows/prod-release.yml
@@ -11,12 +11,18 @@ jobs:
     - name: Checkout
       uses: actions/checkout@v2
 
-    - name: Replace token 1
+    - name: Replace token 1 server
       run: sed -i -e "s,placeholder_rudder_dataplane_url,${{ secrets.RUDDER_DATAPLANE_URL }},g" ${{ github.workspace }}/server/services/telemetry/telemetry.go
 
-    - name: Replace token 2
+    - name: Replace token 1 webapp
+      run: sed -i -e "s,placeholder_rudder_dataplane_url,${{ secrets.RUDDER_DATAPLANE_URL }},g" ${{ github.workspace }}/mattermost-plugin/webapp/src/index.tsx
+
+    - name: Replace token 2 server
       run: sed -i -e "s,placeholder_rudder_key,${{ secrets.RUDDER_PROD_KEY }},g" ${{ github.workspace }}/server/services/telemetry/telemetry.go
 
+    - name: Replace token 2 webapp
+      run: sed -i -e "s,placeholder_rudder_key,${{ secrets.RUDDER_PROD_KEY }},g" ${{ github.workspace }}/mattermost-plugin/webapp/src/index.tsx
+
     - name: npm install
       run: cd webapp; npm install --no-optional
 
diff --git a/mattermost-plugin/server/plugin.go b/mattermost-plugin/server/plugin.go
index 471554628..edd3046d1 100644
--- a/mattermost-plugin/server/plugin.go
+++ b/mattermost-plugin/server/plugin.go
@@ -88,6 +88,13 @@ func (p *Plugin) OnActivate() error {
 		baseURL = *mmconfig.ServiceSettings.SiteURL
 	}
 
+	serverID := client.System.GetDiagnosticID()
+
+	enableTelemetry := false
+	if mmconfig.LogSettings.EnableDiagnostics != nil {
+		enableTelemetry = *mmconfig.LogSettings.EnableDiagnostics
+	}
+
 	cfg := &config.Configuration{
 		ServerRoot:              baseURL + "/plugins/focalboard",
 		Port:                    -1,
@@ -100,7 +107,8 @@ func (p *Plugin) OnActivate() error {
 		FilesDriver:             *mmconfig.FileSettings.DriverName,
 		FilesPath:               *mmconfig.FileSettings.Directory,
 		FilesS3Config:           filesS3Config,
-		Telemetry:               true,
+		Telemetry:               enableTelemetry,
+		TelemetryID:             serverID,
 		WebhookUpdate:           []string{},
 		SessionExpireTime:       2592000,
 		SessionRefreshTime:      18000,
@@ -122,7 +130,6 @@ func (p *Plugin) OnActivate() error {
 		db = layeredStore
 	}
 
-	serverID := client.System.GetDiagnosticID()
 	p.wsPluginAdapter = ws.NewPluginAdapter(p.API, auth.New(cfg, db))
 
 	server, err := server.New(cfg, "", db, logger, serverID, p.wsPluginAdapter)
diff --git a/mattermost-plugin/webapp/src/index.tsx b/mattermost-plugin/webapp/src/index.tsx
index ad7a2e21d..2eaf5326d 100644
--- a/mattermost-plugin/webapp/src/index.tsx
+++ b/mattermost-plugin/webapp/src/index.tsx
@@ -5,6 +5,8 @@ import {Store, Action} from 'redux'
 import {Provider as ReduxProvider} from 'react-redux'
 import {useHistory} from 'mm-react-router-dom'
 
+import {rudderAnalytics, RudderTelemetryHandler} from 'mattermost-redux/client/rudder'
+
 import {GlobalState} from 'mattermost-redux/types/store'
 import {getTheme} from 'mattermost-redux/selectors/entities/preferences'
 
@@ -20,9 +22,12 @@ import FocalboardIcon from '../../../webapp/src/widgets/icons/logo'
 import {setMattermostTheme} from '../../../webapp/src/theme'
 import wsClient, {MMWebSocketClient, ACTION_UPDATE_BLOCK} from './../../../webapp/src/wsclient'
 
+import TelemetryClient from '../../../webapp/src/telemetry/telemetryClient'
+
 import '../../../webapp/src/styles/focalboard-variables.scss'
 import '../../../webapp/src/styles/main.scss'
 import '../../../webapp/src/styles/labels.scss'
+import octoClient from '../../../webapp/src/octoClient'
 
 import manifest from './manifest'
 import ErrorBoundary from './error_boundary'
@@ -32,6 +37,22 @@ import {PluginRegistry} from './types/mattermost-webapp'
 
 import './plugin.scss'
 
+const TELEMETRY_RUDDER_KEY = 'placeholder_rudder_key'
+const TELEMETRY_RUDDER_DATAPLANE_URL = 'placeholder_rudder_dataplane_url'
+const TELEMETRY_OPTIONS = {
+    context: {
+        ip: '0.0.0.0',
+    },
+    page: {
+        path: '',
+        referrer: '',
+        search: '',
+        title: '',
+        url: '',
+    },
+    anonymousId: '00000000000000000000000000',
+}
+
 type Props = {
     webSocketClient: MMWebSocketClient
 }
@@ -150,6 +171,32 @@ export default class Plugin {
             this.registry.registerCustomRoute('/', MainApp)
         }
 
+        const config = await octoClient.getClientConfig()
+        if (config?.telemetry) {
+            let rudderKey = TELEMETRY_RUDDER_KEY
+            let rudderUrl = TELEMETRY_RUDDER_DATAPLANE_URL
+
+            if (rudderKey.startsWith('placeholder') && rudderUrl.startsWith('placeholder')) {
+                rudderKey = process.env.RUDDER_KEY as string //eslint-disable-line no-process-env
+                rudderUrl = process.env.RUDDER_DATAPLANE_URL as string //eslint-disable-line no-process-env
+            }
+
+            if (rudderKey !== '') {
+                rudderAnalytics.load(rudderKey, rudderUrl)
+
+                rudderAnalytics.identify(config?.telemetryid, {}, TELEMETRY_OPTIONS)
+
+                rudderAnalytics.page('BoardsLoaded', '',
+                    TELEMETRY_OPTIONS.page,
+                    {
+                        context: TELEMETRY_OPTIONS.context,
+                        anonymousId: TELEMETRY_OPTIONS.anonymousId,
+                    })
+
+                TelemetryClient.setTelemetryHandler(new RudderTelemetryHandler())
+            }
+        }
+
         // register websocket handlers
         this.registry?.registerWebSocketEventHandler(`custom_${manifest.id}_${ACTION_UPDATE_BLOCK}`, (e: any) => wsClient.updateBlockHandler(e.data))
     }
diff --git a/mattermost-plugin/webapp/webpack.config.js b/mattermost-plugin/webapp/webpack.config.js
index 0a206bb10..fd32e6ffc 100644
--- a/mattermost-plugin/webapp/webpack.config.js
+++ b/mattermost-plugin/webapp/webpack.config.js
@@ -143,3 +143,11 @@ module.exports = {
     mode,
     plugins,
 };
+
+const env = {};
+env.RUDDER_KEY = JSON.stringify(process.env.RUDDER_KEY || ''); //eslint-disable-line no-process-env
+env.RUDDER_DATAPLANE_URL = JSON.stringify(process.env.RUDDER_DATAPLANE_URL || ''); //eslint-disable-line no-process-env
+
+module.exports.plugins.push(new webpack.DefinePlugin({
+    'process.env': env,
+}));
diff --git a/server/api/api.go b/server/api/api.go
index 39b93f4ee..f2300ba5a 100644
--- a/server/api/api.go
+++ b/server/api/api.go
@@ -90,6 +90,7 @@ func (a *API) RegisterRoutes(r *mux.Router) {
 
 	apiv1.HandleFunc("/login", a.handleLogin).Methods("POST")
 	apiv1.HandleFunc("/register", a.handleRegister).Methods("POST")
+	apiv1.HandleFunc("/clientConfig", a.getClientConfig).Methods("GET")
 
 	apiv1.HandleFunc("/workspaces/{workspaceID}/{rootID}/files", a.sessionRequired(a.handleUploadFile)).Methods("POST")
 
@@ -115,6 +116,17 @@ func (a *API) requireCSRFToken(next http.Handler) http.Handler {
 	})
 }
 
+func (a *API) getClientConfig(w http.ResponseWriter, r *http.Request) {
+	clientConfig := a.app.GetClientConfig()
+
+	configData, err := json.Marshal(clientConfig)
+	if err != nil {
+		a.errorResponse(w, r.URL.Path, http.StatusInternalServerError, "", err)
+		return
+	}
+	jsonBytesResponse(w, http.StatusOK, configData)
+}
+
 func (a *API) checkCSRFToken(r *http.Request) bool {
 	token := r.Header.Get(HeaderRequestedWith)
 	return token == HeaderRequestedWithXML
diff --git a/server/app/clientConfig.go b/server/app/clientConfig.go
new file mode 100644
index 000000000..a06bf78c6
--- /dev/null
+++ b/server/app/clientConfig.go
@@ -0,0 +1,12 @@
+package app
+
+import (
+	"github.com/mattermost/focalboard/server/model"
+)
+
+func (a *App) GetClientConfig() *model.ClientConfig {
+	return &model.ClientConfig{
+		Telemetry:   a.config.Telemetry,
+		TelemetryID: a.config.TelemetryID,
+	}
+}
diff --git a/server/model/clientConfig.go b/server/model/clientConfig.go
new file mode 100644
index 000000000..8d8ff1c60
--- /dev/null
+++ b/server/model/clientConfig.go
@@ -0,0 +1,6 @@
+package model
+
+type ClientConfig struct {
+	Telemetry   bool   `json:"telemetry"`
+	TelemetryID string `json:"telemetryid"`
+}
diff --git a/server/services/config/config.go b/server/services/config/config.go
index 6a5d4ac13..418e4db64 100644
--- a/server/services/config/config.go
+++ b/server/services/config/config.go
@@ -38,6 +38,7 @@ type Configuration struct {
 	FilesS3Config           AmazonS3Config `json:"filess3config" mapstructure:"filess3config"`
 	FilesPath               string         `json:"filespath" mapstructure:"filespath"`
 	Telemetry               bool           `json:"telemetry" mapstructure:"telemetry"`
+	TelemetryID             string         `json:"telemetryid" mapstructure:"telemetryid"`
 	PrometheusAddress       string         `json:"prometheus_address" mapstructure:"prometheus_address"`
 	WebhookUpdate           []string       `json:"webhook_update" mapstructure:"webhook_update"`
 	Secret                  string         `json:"secret" mapstructure:"secret"`
@@ -73,6 +74,7 @@ func ReadConfigFile() (*Configuration, error) {
 	viper.SetDefault("FilesPath", "./files")
 	viper.SetDefault("FilesDriver", "local")
 	viper.SetDefault("Telemetry", true)
+	viper.SetDefault("TelemetryID", "")
 	viper.SetDefault("WebhookUpdate", nil)
 	viper.SetDefault("SessionExpireTime", 60*60*24*30) // 30 days session lifetime
 	viper.SetDefault("SessionRefreshTime", 60*60*5)    // 5 minutes session refresh
diff --git a/webapp/src/app.tsx b/webapp/src/app.tsx
index 18165db2b..1d1ec00d5 100644
--- a/webapp/src/app.tsx
+++ b/webapp/src/app.tsx
@@ -12,6 +12,8 @@ import {DndProvider} from 'react-dnd'
 import {HTML5Backend} from 'react-dnd-html5-backend'
 import {TouchBackend} from 'react-dnd-touch-backend'
 
+import TelemetryClient from './telemetry/telemetryClient'
+
 import {getMessages} from './i18n'
 import {FlashMessages} from './components/flashMessages'
 import BoardPage from './pages/boardPage'
@@ -22,15 +24,18 @@ import LoginPage from './pages/loginPage'
 import RegisterPage from './pages/registerPage'
 import {Utils} from './utils'
 import wsClient from './wsclient'
-import {fetchMe, getLoggedIn} from './store/users'
+import {fetchMe, getLoggedIn, getMe} from './store/users'
 import {getLanguage, fetchLanguage} from './store/language'
 import {setGlobalError, getGlobalError} from './store/globalError'
 import {useAppSelector, useAppDispatch} from './store/hooks'
 
+import {IUser} from './user'
+
 const App = React.memo((): JSX.Element => {
     const language = useAppSelector<string>(getLanguage)
     const loggedIn = useAppSelector<boolean|null>(getLoggedIn)
     const globalError = useAppSelector<string>(getGlobalError)
+    const me = useAppSelector<IUser|null>(getMe)
     const dispatch = useAppDispatch()
 
     useEffect(() => {
@@ -45,6 +50,12 @@ const App = React.memo((): JSX.Element => {
         }
     }, [])
 
+    useEffect(() => {
+        if (me) {
+            TelemetryClient.setUser(me)
+        }
+    }, [me])
+
     let globalErrorRedirect = null
     if (globalError) {
         globalErrorRedirect = <Route path='/*'><Redirect to={`/error?id=${globalError}`}/></Route>
diff --git a/webapp/src/components/centerPanel.tsx b/webapp/src/components/centerPanel.tsx
index ed6b37060..4f0b3d2b0 100644
--- a/webapp/src/components/centerPanel.tsx
+++ b/webapp/src/components/centerPanel.tsx
@@ -19,6 +19,8 @@ import {updateView} from '../store/views'
 
 import './centerPanel.scss'
 
+import TelemetryClient from '../../../webapp/src/telemetry/telemetryClient'
+
 import CardDialog from './cardDialog'
 import RootPortal from './rootPortal'
 import TopBar from './topBar'
@@ -80,6 +82,10 @@ class CenterPanel extends React.Component<Props, State> {
         }
     }
 
+    componentDidMount(): void {
+        TelemetryClient.trackEvent('boards', 'view', {viewType: this.props.activeView.fields.viewType})
+    }
+
     constructor(props: Props) {
         super(props)
         this.state = {
@@ -92,6 +98,10 @@ class CenterPanel extends React.Component<Props, State> {
         return true
     }
 
+    componentDidUpdate(): void {
+        TelemetryClient.trackEvent('boards', 'view', {viewType: this.props.activeView.fields.viewType})
+    }
+
     render(): JSX.Element {
         const {groupByProperty, activeView, board, views, cards} = this.props
         const {visible: visibleGroups, hidden: hiddenGroups} = this.getVisibleAndHiddenGroups(cards, activeView.fields.visibleOptionIds, activeView.fields.hiddenOptionIds, groupByProperty)
diff --git a/webapp/src/config/clientConfig.ts b/webapp/src/config/clientConfig.ts
new file mode 100644
index 000000000..14491d271
--- /dev/null
+++ b/webapp/src/config/clientConfig.ts
@@ -0,0 +1,7 @@
+// Copyright (c) 2015-present Mattermost, Inc. All Rights Reserved.
+// See LICENSE.txt for license information.
+
+export type ClientConfig = {
+    telemetry: boolean,
+    telemetryid: string,
+}
diff --git a/webapp/src/octoClient.ts b/webapp/src/octoClient.ts
index d2e67d91d..a20d93ddd 100644
--- a/webapp/src/octoClient.ts
+++ b/webapp/src/octoClient.ts
@@ -6,6 +6,7 @@ import {IWorkspace} from './blocks/workspace'
 import {OctoUtils} from './octoUtils'
 import {IUser} from './user'
 import {Utils} from './utils'
+import {ClientConfig} from './config/clientConfig'
 
 //
 // OctoClient is the client interface to the server APIs
@@ -64,6 +65,20 @@ class OctoClient {
         localStorage.removeItem('focalboardSessionId')
     }
 
+    async getClientConfig(): Promise<ClientConfig | null> {
+        const path = '/api/v1/clientConfig'
+        const response = await fetch(this.serverUrl + path, {
+            method: 'GET',
+            headers: this.headers(),
+        })
+        if (response.status !== 200) {
+            return null
+        }
+
+        const json = (await this.getJson(response, {})) as ClientConfig
+        return json
+    }
+
     async register(email: string, username: string, password: string, token?: string): Promise<{code: number, json: any}> {
         const path = '/api/v1/register'
         const body = JSON.stringify({email, username, password, token})
diff --git a/webapp/src/telemetry/telemetry.ts b/webapp/src/telemetry/telemetry.ts
new file mode 100644
index 000000000..5bbfcec52
--- /dev/null
+++ b/webapp/src/telemetry/telemetry.ts
@@ -0,0 +1,7 @@
+// Copyright (c) 2015-present Mattermost, Inc. All Rights Reserved.
+// See LICENSE.txt for license information.
+
+export interface TelemetryHandler {
+    trackEvent: (userId: string, userRoles: string, category: string, event: string, props?: any) => void;
+    pageVisited: (userId: string, userRoles: string, category: string, name: string) => void;
+}
diff --git a/webapp/src/telemetry/telemetryClient.test.ts b/webapp/src/telemetry/telemetryClient.test.ts
new file mode 100644
index 000000000..39d63f068
--- /dev/null
+++ b/webapp/src/telemetry/telemetryClient.test.ts
@@ -0,0 +1,24 @@
+// Copyright (c) 2015-present Mattermost, Inc. All Rights Reserved.
+// See LICENSE.txt for license information.
+import '@testing-library/jest-dom'
+
+import TelemetryClient from './telemetryClient'
+
+describe('trackEvent', () => {
+    const track = jest.fn()
+    const page = jest.fn()
+    test('should call Rudder\'s track when a RudderTelemetryHandler is attached to TelemetryClient', () => {
+        TelemetryClient.setTelemetryHandler()
+        TelemetryClient.trackEvent('test', 'onClick')
+        TelemetryClient.pageVisited('focalboard', 'test')
+        expect(track).not.toHaveBeenCalled()
+        expect(page).not.toHaveBeenCalled()
+
+        TelemetryClient.setTelemetryHandler({trackEvent: track, pageVisited: page})
+        TelemetryClient.trackEvent('test', 'onClick')
+        TelemetryClient.pageVisited('focalboard', 'test')
+
+        expect(track).toHaveBeenCalledTimes(1)
+        expect(page).toHaveBeenCalledTimes(1)
+    })
+})
diff --git a/webapp/src/telemetry/telemetryClient.ts b/webapp/src/telemetry/telemetryClient.ts
new file mode 100644
index 000000000..87a888ed1
--- /dev/null
+++ b/webapp/src/telemetry/telemetryClient.ts
@@ -0,0 +1,37 @@
+// Copyright (c) 2015-present Mattermost, Inc. All Rights Reserved.
+// See LICENSE.txt for license information.
+import {IUser} from '../user'
+
+import {TelemetryHandler} from './telemetry'
+
+class TelemetryClient {
+    public telemetryHandler?: TelemetryHandler
+    public user?: IUser
+
+    setTelemetryHandler(telemetryHandler?: TelemetryHandler): void {
+        this.telemetryHandler = telemetryHandler
+    }
+
+    setUser(user: IUser): void {
+        this.user = user
+    }
+
+    trackEvent(category: string, event: string, props?: any): void {
+        if (this.telemetryHandler) {
+            const userId = this.user?.id
+            this.telemetryHandler.trackEvent(userId || '', '', category, event, props)
+        }
+    }
+
+    pageVisited(category: string, name: string): void {
+        if (this.telemetryHandler) {
+            const userId = this.user?.id
+            this.telemetryHandler.pageVisited(userId || '', '', category, name)
+        }
+    }
+}
+
+const telemetryClient = new TelemetryClient()
+
+export {TelemetryClient}
+export default telemetryClient