diff --git a/website/README.md b/website/README.md
index e0eb9280f..571bd1004 100644
--- a/website/README.md
+++ b/website/README.md
@@ -1,8 +1,18 @@
 # Focalboard website
 
-Website for Focalboard, built using [Hugo](https://gohugo.io/).
+This folder is used to manage the website at [focalboard.com](https://www.focalboard.com/). It was built using [Hugo](https://gohugo.io/).
 
-## How to build
+The content can be found in this folder: https://github.com/mattermost/focalboard/tree/main/website/site/content
+
+## How to contribute 
+
+You're welcome to submit pull requests for typos, minor corrects and additions, troubleshooting tips to install guides and other incremental improvements. 
+
+For larger changes, such as adding an install guide for a different platform, please create a [feature request](https://github.com/mattermost/focalboard/issues/new?assignees=&labels=enhancement&template=enhancement.md&title=Feature+Request%3A+) ticket to discuss. 
+
+## How to build locally 
+
+If you're interested in building the website locally from this repo using Hugo, please use the following steps: 
 
 1. Follow [Hugo documentation](https://gohugo.io/getting-started/installing/) to install Hugo