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joplin/Assets/WebsiteAssets/templates/brand.mustache

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<!-- Logos Section -->
<section class="joplin__logos">
<div class="container">
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<h1 class="main-logo">Joplin brand guidelines</h1>
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<h2 class="main-logo">Logos</h2>
<p class="joplin__para">
All the variations of Joplin logo are all front facing. <br />
To ensure a clarity and legibility of design, the logo should always
be surrounded by a clear space.
</p>
</div>
<div class="wrapper">
<div class="container">
<div class="row align-items-center justify-content-tablet-end gy-5 p-row">
<div class="col-xxl-4 col-xl-4 col-lg-6 col-md-6 col-sm-12">
<div class="box">
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<h3 class="joplin__tagline1">Lockup logo</h3>
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<p class="joplin__para">
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Joplin lockup is the main logo. It is used for
products and marketing communications. To ensure
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sufficient contrast and readability, two following versions of
the lockup are provided.
</p>
</div>
</div>
<div class="col-xxl-4 col-xl-4 col-lg-6 col-md-6 col-sm-12">
<div class="box box2">
<p class="joplin__para para-1">
<span class="blue-text">Blue text</span> version to be used on
bright background.
</p>
<div class="logo-wrapper">
<img src="{{imageBaseUrl}}/brand/Vector.png" alt="" />
<h4 class="blue-header">Joplin</h4>
</div>
</div>
</div>
<div class="col-xxl-4 col-xl-4 col-lg-6 col-md-6 col-sm-12">
<div class="colored-box">
<p class="joplin__para">
White text version to be used <br />
on dark background.
</p>
<div class="logo-wrapper">
<img src="{{imageBaseUrl}}/brand/Vector2.png" alt="" />
<h4 class="white-header">Joplin</h4>
</div>
</div>
</div>
</div>
</div>
</div>
<div class="wrapper wrapper-2">
<div class="container">
<div class="pipeline"></div>
<div class="row align-items-center gy-5 p-row justify-between">
<div class="col-xxl-6 col-xl-6 col-lg-12 col-md-12 col-sm-12">
<div class="box">
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<h3 class="joplin__tagline1">Brandmark logo</h3>
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<div class="box-wrapper">
<img
src="{{imageBaseUrl}}/brand/J logo transparent background 1.png"
alt=""
/>
<p class="joplin__para">
The classic brandmark icon is often used on a bright
background to help increase the contrast. It is a reduced
version of a logo which should be used in limited spacing or
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when using a full name is not necessary.
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</p>
</div>
</div>
</div>
<div class="col-xxl-6 col-xl-6 col-lg-12 col-md-12 col-sm-12">
<div class="box special-box">
<h3 class="joplin__tagline1">Joplin tagline</h3>
<img src="{{imageBaseUrl}}/brand/tagline 1.png" alt="" />
<p class="joplin__para our-para">
Our tagline is an invitation to capture your thoughts and
securely access them from any device.
</p>
</div>
</div>
</div>
</div>
</div>
</section>
</section>
<section class="joplin__colours">
<div class="container">
<h2>Colours</h2>
<p class="joplin__para">
Two core colour palettes can be used while representing the brand. The
accent colours are used to highlight <br />
important elements and support the colours of the core palettes.
</p>
<div class="custom-row gy-4">
<div
class="chartjs-wrapper"
>
<canvas id="chart1" ></canvas>
</div>
<div
class="chartjs-wrapper"
>
<canvas id="chart2" ></canvas>
</div>
</div>
</div>
</section>
<!-- Colours Section -->
<!-- Pallet Section -->
<section class="joplin__pallet">
<div class="container">
<div class="row gy-5">
<div class="col-xxl-6 col-xl-6 col-lg-12 col-md-12 col-sm-12">
<h3>Primary colours</h3>
<div class="sigma-wrapper">
<div class="circle-wrapper">
<div class="circle dark-blue"></div>
<div class="info">
<p class="joplin__para">Dark blue</p>
<p class="joplin__para">HEX - 043873</p>
</div>
</div>
<div class="circle-wrapper">
<div class="circle white"></div>
<div class="info">
<p class="joplin__para">White</p>
<p class="joplin__para">HEX - FFFFFF</p>
</div>
</div>
<div class="circle-wrapper">
<div class="circle dark-gray"></div>
<div class="info">
<p class="joplin__para">Dark gray</p>
<p class="joplin__para">HEX - 32363F</p>
</div>
</div>
</div>
</div>
<div class="col-1"></div>
<div class="col-xxl-5 col-xl-5 col-lg-12 col-md-12 col-sm-12">
<h3>Accent colours</h3>
<div class="sigma-wrapper">
<div class="circle-wrapper">
<div class="circle light-blue"></div>
<div class="info">
<p class="joplin__para">Light blue</p>
<p class="joplin__para">HEX - 4F9CF9</p>
</div>
</div>
<div class="circle-wrapper">
<div class="circle yellow"></div>
<div class="info">
<p class="joplin__para">Yellow</p>
<p class="joplin__para">HEX - FFE492</p>
</div>
</div>
</div>
</div>
</div>
<div class="row row-space">
<div></div>
</div>
<div class="row gy-5">
<div class="col-xxl-6 col-xl-6 col-lg-12 col-md-12 col-sm-12">
<h3>
Allowed variations of <br />
primary colours
</h3>
<div class="sigma-wrapper">
<div class="circle-wrapper">
<div class="circle variant-dark"></div>
<div class="info">
<p class="joplin__para">Variant dark</p>
<p class="joplin__para">HEX - 072445</p>
</div>
</div>
<div class="circle-wrapper">
<div class="circle variant-white"></div>
<div class="info">
<p class="joplin__para">Variant white</p>
<p class="joplin__para">HEX - F8F9FA</p>
</div>
</div>
<div class="circle-wrapper">
<div class="circle variant-dark-gray"></div>
<div class="info">
<p class="joplin__para">Variant dark gray</p>
<p class="joplin__para">HEX - 212529</p>
</div>
</div>
</div>
</div>
<div class="col-1"></div>
<div class="col-xxl-5 col-xl-5 col-lg-12 col-md-12 col-sm-12">
<h3>
Allowed variations of <br />
accent colours
</h3>
<div class="sigma-wrapper">
<div class="circle-wrapper">
<div class="circle variant-light-blue"></div>
<div class="info">
<p class="joplin__para">Variant light blue</p>
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<p class="joplin__para">HEX - F7FBFF</p>
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</div>
</div>
</div>
</div>
</div>
</div>
</section>
<!-- Pallet Section -->
<!-- State Section -->
<section class="joplin__state">
<div class="container">
<div class="wrapper row justify-content-between gy-5">
<div class="col-12 col-lg-5">
<div class="box pb-3">
<h2>Typography</h2>
<p class="joplin__para">
<b>Font-family: Montserrat</b> <br />
Montserrat is a typeface chosen for its great readability. It is
used as a default font. Sans-serif font should be used when
Montserrat is not available.
</p>
</div>
<div class="box">
<h2>Connector element</h2>
<p class="joplin__para">
The graphic element that represents the connection between the
components, files and data. It's Joplin's signature element
present in application's website as well as in marketing
communications.
</p>
</div>
</div>
<div class="col-12 col-lg-5">
<div class="box">
<h2>Imagery</h2>
<p class="joplin__para">
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We uses vector art illustration . It ensures high
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quality images in any scale, large or small. All the
illustrations come from storyset.com and are personalised to
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match the Joplin's colours.
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</p>
</div>
<div class="box">
<img src="{{imageBaseUrl}}/brand/customise-it-img 1.png" alt="" class="image" />
</div>
</div>
</div>
</div>
</section>
<section class="joplin__highlighter">
<div class="container">
<h2>Highlighter</h2>
<p class="joplin__para">
It is a reference to process of note taking on paper. It is used to
emphasize words in the titles. There are two <br />
variations of the element:
</p>
<div class="wrapper">
<div class="yellow">
<h4>Yellow version under dark text</h4>
<img src="{{imageBaseUrl}}/brand/frame-yellow 1.png" alt="" />
</div>
<div class="blue">
<h4>Light blue version under white text</h4>
<img src="{{imageBaseUrl}}/brand/frame-blue 1.png" alt="" />
</div>
</div>
</div>
</section>
<section class="joplin__voice">
<div class="container">
<h2>Tone of voice</h2>
<div class="wrapper">
<div class="box">
<div>
<h3>
Professional, <br />
Friendly, <br />
Welcoming, <br />
Trustworthy, <br />
Open-minded, <br />
Genuine
</h3>
</div>
<div>
<p class="joplin__para">
We believe that transparency is key to honest and successful
communication. We remain <b>trustworthy</b> and
<b>genuine</b> in engaging with our users and Joplin community.
</p>
<p class="joplin__para">
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As an open-source project we stay
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<b>open-minded</b> and <b>enthusiastic</b> about new ideas and
solutions. At the same time we continue to be
<b>professional</b> to honour the trust the users place in us.
</p>
<p class="joplin__para">
We appreciate the value the users bring to our product and
therefore we keep our tone <b>friendly</b> and <b>welcoming</b>.
</p>
</div>
</div>
</div>
</div>
</section>
<!-- State Section -->
<!-- Chart.Js Lib -->
<script src="https://cdnjs.cloudflare.com/ajax/libs/Chart.js/3.9.1/chart.min.js"></script>
<script>
const ctx = document.getElementById("chart1");
const myChart = new Chart(ctx, {
type: "pie",
data: {
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labels: ["Dark blue 40%", "Gray 20%", "White 20%", "Light blue 10%", "Yellow 7%", "Dark gray 3%"],
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datasets: [
{
label: "# of Votes",
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data: [40, 20, 20, 10, 7, 3],
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backgroundColor: [
"#043873",
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"#f7fbff",
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"#ffffff",
"#4f9cf9",
"#ffe492",
"#212529",
],
},
],
},
options: {
layout: {},
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elements: {
arc: {
borderColor: '#cccccc',
}
},
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plugins: {
title: {
display: true,
text: "Blue colour palette",
font: {
size: 21,
align: "left",
},
},
},
},
});
const ctx2 = document.getElementById("chart2");
const myChart2 = new Chart(ctx2, {
type: "pie",
data: {
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labels: ["White 40%", "Gray 20%", "Dark blue 20%", "Light blue 10%", "Dark gray 7%", "Yellow 3%"],
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datasets: [
{
label: "# of Votes",
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data: [40, 20, 20, 10, 7, 3],
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backgroundColor: [
"#ffffff",
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"#f7fbff",
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"#043873",
"#4f9cf9",
"#212529",
"#ffe492",
],
},
],
},
options: {
layout: {},
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elements: {
arc: {
borderColor: '#cccccc',
}
},
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plugins: {
title: {
display: true,
text: "White colour palette",
font: {
size: 21,
align: "left",
},
},
},
},
});
</script>