diff --git a/libavcodec/sbcenc.c b/libavcodec/sbcenc.c
index f2c4fbe329..e2f84f7dfc 100644
--- a/libavcodec/sbcenc.c
+++ b/libavcodec/sbcenc.c
@@ -194,7 +194,7 @@ static size_t sbc_pack_frame(AVPacket *avpkt, struct sbc_frame *frame,
     return put_bytes_output(&pb);
 }
 
-static int sbc_encode_init(AVCodecContext *avctx)
+static av_cold int sbc_encode_init(AVCodecContext *avctx)
 {
     SBCEncContext *sbc = avctx->priv_data;
     struct sbc_frame *frame = &sbc->frame;