diff --git a/libavutil/log.c b/libavutil/log.c
index 0388e0a816..6c9e76aa24 100644
--- a/libavutil/log.c
+++ b/libavutil/log.c
@@ -55,7 +55,7 @@ static void colored_fputs(int level, const char *str){
 #if defined(_WIN32) && !defined(__MINGW32CE__)
         CONSOLE_SCREEN_BUFFER_INFO con_info;
         con = GetStdHandle(STD_ERROR_HANDLE);
-        use_color = (con != INVALID_HANDLE_VALUE) && !getenv("NO_COLOR");
+        use_color = (con != INVALID_HANDLE_VALUE) && !getenv("NO_COLOR") && !getenv("FFMPEG_FORCE_NOCOLOR");
         if (use_color) {
             GetConsoleScreenBufferInfo(con, &con_info);
             attr_orig  = con_info.wAttributes;