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diff --git a/simple-icons.json b/simple-icons.json
index f6a50b345..126a6ccf4 100644
--- a/simple-icons.json
+++ b/simple-icons.json
@@ -79,6 +79,11 @@
 		"hex" : "205081",
 		"credit" : "Atlassian"
 	},
+	{
+		"name" : "Bitly",
+		"hex" : "ED6022",
+		"credit" : "Bitly"
+	},
 	{
 		"name" : "Blip",
 		"hex" : "FF1919",